Category: Sector Spotlight

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...

Doesn’t everyone always want a piece of the pie?  Some of the big players in the alcohol industry have partnered with social media firms, making a major chunk of their marketing digital. Heineken works in partnership with Google, Facebook, and Twitter, spending over a quarter of its marketing budget on digital media. Branded alcohol digital campaigns are a boat you might want to hop onto. The...

Companies often tend to change their marketing strategies every now and then, if you wish to be on top of the food chain when it comes to marketing, this article might be apt for you.   People are slowly abandoning traditional marketing techniques and shifting to modern means of marketing, social media marketing being one of them. Gamification is a technique where you spice up the content...

Brand loyalty increases customer retention rate. Customer retention rate is an important factor to determine business growth and strength. Brand loyalty and customer retention have an established relationship. The more the brand loyalty, higher the retention rate. Especially in digital marketing firms and internet marketing companies. Customers don't always purchase products from websites. These statistics support the statement above - 92% of consumers who visit a site...

Digital is transforming the way the world does business, and the Healthcare and Pharmaceutical Industry is no exception. Both these industries are rapidly coming to terms with digital technology. New tech companies have started entering the market and existing players have had to up their game across marketing and operations.   Digital Marketing in the Healthcare Industry has significantly increased reach and provided the right message to...

Have you been hearing a lot about SEO lately? We are here to shed some light on “Search Engine Optimization”, when your webpage, video etc organically/naturally appears on the top in search engines like Google, Yahoo, Bing etc. Search engines rank pages in a manner where the most relevant content appears first for the user. SEO does not involve any sort of paid promotions, eg:...

Let’s go a little back in time; hundreds of years ago children would educate themselves via different means like self-directed plays and simple exploration.  Slowly classrooms were built and education started gaining importance. Today, education is evolving; digital marketing is playing a very important role in the Education Industry. Can you think of any reputed school or college which does not have a website or...

As we all know, the travel industry is highly dependent on customer experience. Every company involved in the travel industry must ensure that its customers receive a satisfying service. In a survey conducted by DMA, about 59% of participants stated that they choose a travel company based on its value for money, while 58% choose a travel company based on the customer service. It is...

E-commerce is one of the most efficient methods of generating sales. It makes buying and selling easier by making products available at your fingertips anytime that you want. E-commerce has numerous benefits ranging from the fact that it requires considerably less investment and set-up costs for the entrepreneur to 24-hour access and customization for the consumers. E-commerce websites problems, however, are often faced. Some of the...

The healthcare market in India is growing at an unprecedented pace, valued at US $100 billion and is expected to reach US $280 billion by 2020. The expected increase is due to the increasing number of well-trained professionals as well as the cost-effectiveness of medicine in India. The cost of a surgery in India is 1/10th the cost of the same surgery conducted in the...