Category: Sector Spotlight

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...

According to a study by eMarketer, eCommerce for furniture and home décor sales grew by over 16%. That is a whopping $36 billion. eCommerce is modifying every shopping experience. The trend to use an online platform for furniture,is hard to believe but the growing sales prove otherwise. What drove the digital drifts? With the increasing demand for more eCommerce platforms for home décor, retailers must keep...

Facebook groups are also called communities. Let’s take a trip down memory lane. Remember when groups were newly introduced to us on Facebook? Oh, how excited were we! How many of you remember joining a large deal of groups in a span of 60 minutes? We all do! The internet has transformed into a business world, action has been taken when groups were newly introduced. People...

Instagram has proven to be one of the most groundbreaking online platforms on social media right now. The unique photo-sharing platform offers brands one-of-a-kind opportunity to gain visibility and engage in dialogue with their customers. It's the age of meme culture and constant sharing of the posts with your friends. Hence, Instagram has provided this opportunity to digital marketing companies in India to promote their brands by...

Advertising on Facebook is one of the most effective ways to advertise and cater to people of all ages. Hence, it is one of the fastest growing social media networks in the world. It provides a wide variety of advertising opportunities to industries and organizations. Digital marketing has been catching great speed in the past 2 years. This has positively impacted the world of advertising....

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...

Stories have become one of the most successful formats of social media If you use social media, you must have definitely come across stories. They are short videos or images, compatible with only mobile devices for content sharing. Social Media stories have become very successful with apps like Snapchat, Instagram and Facebook introducing them. Snapchat being the first to introduce it, Instagram, Facebook and even WhatsApp...

Today, one negative image, review, or news article shared online can destroy a brand image in minutes. It is imperative to respond immediately to negative customer feedback, customize individual communication and resolve the grievances to curb negative impact on brand image. Keeping these aspects in mind it becomes important to understand what it means to manage an online reputation and how to go about managing...

Stories have become one of the most successful formats of social media If you use social media, you must have definitely come across stories. They are short videos or images, compatible with only mobile devices for content sharing. Social Media stories have become very successful with apps like Snapchat, Instagram and Facebook introducing them. Snapchat being the first to introduce it, Instagram, Facebook and even WhatsApp...

After your event has ended it is important to check the return on investment or the value it is brought to the company or the brand. All of the time, money, and resources you’ve poured into it are placed by the side of the post-event benefits to determine the return on investment (ROI). What you learn about your current event will determine where you invest your...