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Category: Sector Spotlight

13 May

5 Types of Influencers to use for your B2B Campaigns

People buying products or services are no longer impressed by traditional means of advertising. Today, you have to go that extra mile to convince consumers and businesses alike, that you are the right choice. In this pursuit, marketers are turning to "social media stars" to showcase products and services towards "hard-to-convince millennials". This is a trend called 'influencer marketing', which is a rapidly up-and-coming form...
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15 Apr

Why these 3 Franchisees Worked- and this 1 Didn’t

What is Franchising? Franchising is an increasingly popular method of entrepreneurship in the 21st century. By using the brand, goodwill, processes, and marketing power of a reputed business, franchising allows an individual to get his business running much faster than by building up the brand himself. The Indian franchise industry alone is worth a little over 25 billion USD with over 3000 brands A big advantage of...
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10 Mar

Stop Googling Health Symptoms- Just WhatsApp your Doctor!

India is responsible for 15% of the total users that utilize WhatsApp. The actual number is close to 200 million people. When one thinks “WhatsApp”, one invariably thinks “keep in touch with friends”. Let’s cut that short to “Stay in touch”. What’s the difference? Recently, the Delhi Police launched a WhatsApp helpline number and received over 23,000 messages in a matter of months. The Gujarat...
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5 Feb

Putting Health (Online) First

In a world where symptoms of an illness are first looked up online in order to find a solution, where the internet is trusted as much a doctor is, the healthcare industry proceeds rapidly to have a more hands-on approach to digital marketing. Healthcare digital marketing is important as the bounds of marketing are widening and as phones and computers are easily accessible, people acquire most...
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14 Dec

How some B2B Brands Increase Sales through their Websites

The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus when visiting a B2B site is convenience. Therefore it becomes important for your site to influence your audience through appealing design and more. On average, researchers do 12 searches prior to engaging with a particular brand's website. With B2B e-commerce expected to hit 12 trillion USD...
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10 Oct

How Social Media Can Impact the Healthcare Industry

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare? Sources say that over 40% of consumers claim that social media influences the...
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10 Oct

Why You Need LinkedIn for B2B Marketing

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...
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15 Aug

How Social Media Can Impact the Healthcare Industry

Benefits Of Social Media In Healthcare
In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare? Sources say that over 40% of consumers claim that social media influences the...
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15 Jul

What You Can Learn from the B2B Digital Masters

B2B Social Media Marketing
More B2B brands turn to digital marketing every day, and for good reason. About 55% of B2B buyers use social media for information and they are 10% more likely to choose brands that have better recognition and connection with consumers. Thus, building consumer relevance is extremely important. A recent survey showed that the ten most socially connected brands have a revenue growth 31% higher than...
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