To top
Title Image

Category: Sector Spotlight

17 Sep

Why Digital Marketing Automation for your Business?

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...
Continue reading
20 Aug

Brands go longer & weirder on Instagram

It is crazy how social media is taking over the entire world. Yahoo!, MSN, Facebook, Orkut, Youtube, Instagram, Snapchat, Pinterest and many more. There’s a legit war between these platforms to grab the attention of the billions dwelling on this planet. While the war still continues, Instagram launched the new feature you never knew you wanted: a TV network, IGTV. IGTV is a new destination to...
Continue reading
16 Jul

Classic Real Estate Marketing reimagined for Social Media

With online marketing flourishing in the present day and age, every kind of business is turning towards this trend and going digital. From clothing, to food, to movies, to real estate, every sector has been giving importance to social media and digital marketing. With the increased amount of importance, people are hiring digital marketing agencies in Mumbai, Delhi, Bangalore, and all over the country to...
Continue reading
16 May

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
Continue reading
11 Apr

5 Reasons why your alcohol business needs to go Digital

Doesn’t everyone always want a piece of the pie?  Some of the big players in the alcohol industry have partnered with social media firms, making a major chunk of their marketing digital. Heineken works in partnership with Google, Facebook, and Twitter, spending over a quarter of its marketing budget on digital media. Branded alcohol digital campaigns are a boat you might want to hop onto. The...
Continue reading
15 Mar

Gamification, A Boat You Don’t Want to Miss? Find Out

Companies often tend to change their marketing strategies every now and then, if you wish to be on top of the food chain when it comes to marketing, this article might be apt for you.   People are slowly abandoning traditional marketing techniques and shifting to modern means of marketing, social media marketing being one of them. Gamification is a technique where you spice up the content...
Continue reading
20 Feb

Brand Loyalty & Retention Rate Relationship

Brand loyalty increases customer retention rate. Customer retention rate is an important factor to determine business growth and strength. Brand loyalty and customer retention have an established relationship. The more the brand loyalty, higher the retention rate. Especially in digital marketing firms and internet marketing companies. Customers don't always purchase products from websites. These statistics support the statement above - 92% of consumers who visit a site...
Continue reading
18 Jan

The Growth of the Healthcare Industry with Digitalization

Digital is transforming the way the world does business, and the Healthcare and Pharmaceutical Industry is no exception. Both these industries are rapidly coming to terms with digital technology. New tech companies have started entering the market and existing players have had to up their game across marketing and operations.   Digital Marketing in the Healthcare Industry has significantly increased reach and provided the right message to...
Continue reading
14 Dec

The Education Industry & SEO – A Modern Revolution

Have you been hearing a lot about SEO lately? We are here to shed some light on “Search Engine Optimization”, when your webpage, video etc organically/naturally appears on the top in search engines like Google, Yahoo, Bing etc. Search engines rank pages in a manner where the most relevant content appears first for the user. SEO does not involve any sort of paid promotions, eg:...
Continue reading