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Category: Sector Spotlight

23 Aug

BIGGEST PET PEEVES WITH AN ECOMMERCE SITE

E-commerce is one of the most efficient methods of generating sales. It makes buying and selling easier by making products available at your fingertips anytime that you want. E-commerce has numerous benefits ranging from the fact that it requires considerably less investment and set-up costs for the entrepreneur to 24-hour access and customization for the consumers. E-commerce websites problems, however, are often faced. Some of the...
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13 Jul

Generate B2B Leads through sponsored inmail

InMail is a one to one messaging service between users on LinkedIn. However, LinkedIn sponsored InMails are messages that get sent directly to the inboxes of targeted users. It is an additional advertising channel that can reach large target audiences with a branded message. As a business, InMail can help you generate leads with direct B2B marketing. InMail is typically more effective in lead generation...
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17 Jun

Why Your Business Needs an Explainer Video

An explainer video is a short video that businesses use to quickly introduce themselves, explain what they do, and explain how they can help solve their customer's’ problems. These short, succinct videos – which should generally be around 30-90s seconds in length – have begun to pop up on company websites, on emails and on social media. Whether it’s a complex idea or a creative...
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13 May

Why Your Business Needs an Explainer Video

An explainer video is a short video that businesses use to quickly introduce themselves, explain what they do, and explain how they can help solve their customer's’ problems. These short, succinct videos – which should generally be around 30-90s seconds in length – have begun to pop up on company websites, on emails and on social media. Whether it’s a complex idea or a creative...
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13 May

5 Types of Influencers to use for your B2B Campaigns

People buying products or services are no longer impressed by traditional means of advertising. Today, you have to go that extra mile to convince consumers and businesses alike, that you are the right choice. In this pursuit, marketers are turning to "social media stars" to showcase products and services towards "hard-to-convince millennials". This is a trend called 'influencer marketing', which is a rapidly up-and-coming form...
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15 Apr

Why these 3 Franchisees Worked- and this 1 Didn’t

What is Franchising? Franchising is an increasingly popular method of entrepreneurship in the 21st century. By using the brand, goodwill, processes, and marketing power of a reputed business, franchising allows an individual to get his business running much faster than by building up the brand himself. The Indian franchise industry alone is worth a little over 25 billion USD with over 3000 brands A big advantage of...
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10 Mar

Stop Googling Health Symptoms- Just WhatsApp your Doctor!

India is responsible for 15% of the total users that utilize WhatsApp. The actual number is close to 200 million people. When one thinks “WhatsApp”, one invariably thinks “keep in touch with friends”. Let’s cut that short to “Stay in touch”. What’s the difference? Recently, the Delhi Police launched a WhatsApp helpline number and received over 23,000 messages in a matter of months. The Gujarat...
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5 Feb

Putting Health (Online) First

In a world where symptoms of an illness are first looked up online in order to find a solution, where the internet is trusted as much a doctor is, the healthcare industry proceeds rapidly to have a more hands-on approach to digital marketing. Healthcare digital marketing is important as the bounds of marketing are widening and as phones and computers are easily accessible, people acquire most...
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