Category: Sector Spotlight

Let’s go a little back in time; hundreds of years ago children would educate themselves via different means like self-directed plays and simple exploration.  Slowly classrooms were built and education started gaining importance. Today, education is evolving; digital marketing is playing a very important role in the Education Industry. Can you think of any reputed school or college which does not have a website or...

As we all know, the travel industry is highly dependent on customer experience. Every company involved in the travel industry must ensure that its customers receive a satisfying service. In a survey conducted by DMA, about 59% of participants stated that they choose a travel company based on its value for money, while 58% choose a travel company based on the customer service. It is...

E-commerce is one of the most efficient methods of generating sales. It makes buying and selling easier by making products available at your fingertips anytime that you want. E-commerce has numerous benefits ranging from the fact that it requires considerably less investment and set-up costs for the entrepreneur to 24-hour access and customization for the consumers. E-commerce websites problems, however, are often faced. Some of the...

The healthcare market in India is growing at an unprecedented pace, valued at US $100 billion and is expected to reach US $280 billion by 2020. The expected increase is due to the increasing number of well-trained professionals as well as the cost-effectiveness of medicine in India. The cost of a surgery in India is 1/10th the cost of the same surgery conducted in the...

InMail is a one to one messaging service between users on LinkedIn. However, LinkedIn sponsored InMails are messages that get sent directly to the inboxes of targeted users. It is an additional advertising channel that can reach large target audiences with a branded message. As a business, InMail can help you generate leads with direct B2B marketing. InMail is typically more effective in lead generation...

An explainer video is a short video that businesses use to quickly introduce themselves, explain what they do, and explain how they can help solve their customer's’ problems. These short, succinct videos – which should generally be around 30-90s seconds in length – have begun to pop up on company websites, on emails and on social media. Whether it’s a complex idea or a creative...

The healthcare market in India is growing at an unprecedented pace, valued at US $100 billion and is expected to reach US $280 billion by 2020. The expected increase is due to the increasing number of well-trained professionals as well as the cost-effectiveness of medicine in India. The cost of a surgery in India is 1/10th the cost of the same surgery conducted in the...

An explainer video is a short video that businesses use to quickly introduce themselves, explain what they do, and explain how they can help solve their customer's’ problems. These short, succinct videos – which should generally be around 30-90s seconds in length – have begun to pop up on company websites, on emails and on social media. Whether it’s a complex idea or a creative...

People buying products or services are no longer impressed by traditional means of advertising. Today, you have to go that extra mile to convince consumers and businesses alike, that you are the right choice. In this pursuit, marketers are turning to "social media stars" to showcase products and services towards "hard-to-convince millennials". This is a trend called 'influencer marketing', which is a rapidly up-and-coming form...

What is Franchising? Franchising is an increasingly popular method of entrepreneurship in the 21st century. By using the brand, goodwill, processes, and marketing power of a reputed business, franchising allows an individual to get his business running much faster than by building up the brand himself. The Indian franchise industry alone is worth a little over 25 billion USD with over 3000 brands A big advantage of...