Category: Sector Spotlight

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...

Social media might be the unrivalled victor when it comes to B2C marketing, but what about B2B? Can social media marketing have the same outcome with this different, more mature audience? The answer is not in black and white. While it’s good to incorporate new marketing tactics and grow along with the changing digital landscape, some things are better left as is. If it isn’t...

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare? Sources say that over 40% of consumers claim that social media influences the...

More B2B brands turn to digital marketing every day, and for good reason. About 55% of B2B buyers use social media for information and they are 10% more likely to choose brands that have better recognition and connection with consumers. Thus, building consumer relevance is extremely important. A recent survey showed that the ten most socially connected brands have a revenue growth 31% higher than...

Today, B2B marketing strategies are seeing a steady increase in the use of digital, and with good reason. Digital content marketing for B2B companies has proven to be far more effective than traditional advertising. The three best digital paths for brand building and lead generation are SEO, email marketing and social media, followed by other methods such as blogging and content marketing. However, with the...

In the 1990s, when emails were new, everybody was impressed by how quickly we could communicate with colleagues, clients, family and friends. Communication became easy, and Meg Ryan and Tom Hanks made a whole film about how exciting it was to receive notifications in your inbox. Today however, the scene has changed. We get around a dozen email notifications on our smartphones every day, and...

The healthy living, fitness, and nutrition space is undergoing a massive growth spurt. The biggest change is that there are new ‘healthy lifestyle’ consumers who are hungry for resources and information. According to a Accenture study, which analyzed the performance of 17 of the world’s largest healthcare, fitness, nutrition, and healthy lifestyle brands over a five-year period, the consumer healthcare market is expected to grow to...

Social Media, a key marketing platform for almost every industry trying to reach out to its respective target audiences, is the perfect platform for the Education Sector. Social Media in Education go hand in hand. With the abundant availability of its primary target audience, the Millennial, every Educational Organization is trying to make its mark on Social Media! So here are some compelling stats that...

In the digital age, there is no greater tool at a marketer's disposal than influencer marketing. Done right, influencer marketing can communicate a brand's culture directly to a target audience in a real way. Why you need Influencer marketing in 2016? With rise and changing dimensions of social media marketing in 2016, marketers don't control the consumer journey anymore. Consumers form opinion about you, long before you...

The rapid evolution of Digital Technology has made itself prevalent in almost every major industry today, including Pharmaceutical. Gone are the days when the traditional, medical sales rep would go knocking on a physician’s door to make a sale, which would be prescribed to the consumers. The remarkable shift in information source preference, be it the physicians or the consumers, and of course, the ‘Marketing...