Category: Sector Spotlight

India is responsible for 15% of the total users that utilize WhatsApp. The actual number is close to 200 million people. When one thinks “WhatsApp”, one invariably thinks “keep in touch with friends”. Let’s cut that short to “Stay in touch”. What’s the difference? Recently, the Delhi Police launched a WhatsApp helpline number and received over 23,000 messages in a matter of months. The Gujarat...

In a world where symptoms of an illness are first looked up online in order to find a solution, where the internet is trusted as much a doctor is, the healthcare industry proceeds rapidly to have a more hands-on approach to digital marketing. Healthcare digital marketing is important as the bounds of marketing are widening and as phones and computers are easily accessible, people acquire most...

The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus when visiting a B2B site is convenience. Therefore it becomes important for your site to influence your audience through appealing design and more. On average, researchers do 12 searches prior to engaging with a particular brand's website. With B2B e-commerce expected to hit 12 trillion USD...

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare? Sources say that over 40% of consumers claim that social media influences the...

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...

Social media might be the unrivalled victor when it comes to B2C marketing, but what about B2B? Can social media marketing have the same outcome with this different, more mature audience? The answer is not in black and white. While it’s good to incorporate new marketing tactics and grow along with the changing digital landscape, some things are better left as is. If it isn’t...

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see why, with over 16% of the Indian population currently using social media, up from about 11% in 2014, and the numbers keep growing. But what is the impact of social media on healthcare? Sources say that over 40% of consumers claim that social media influences the...

More B2B brands turn to digital marketing every day, and for good reason. About 55% of B2B buyers use social media for information and they are 10% more likely to choose brands that have better recognition and connection with consumers. Thus, building consumer relevance is extremely important. A recent survey showed that the ten most socially connected brands have a revenue growth 31% higher than...

Today, B2B marketing strategies are seeing a steady increase in the use of digital, and with good reason. Digital content marketing for B2B companies has proven to be far more effective than traditional advertising. The three best digital paths for brand building and lead generation are SEO, email marketing and social media, followed by other methods such as blogging and content marketing. However, with the...

In the 1990s, when emails were new, everybody was impressed by how quickly we could communicate with colleagues, clients, family and friends. Communication became easy, and Meg Ryan and Tom Hanks made a whole film about how exciting it was to receive notifications in your inbox. Today however, the scene has changed. We get around a dozen email notifications on our smartphones every day, and...