Category: Sector Spotlight

After a crisis, or even a deflation, businesses who raise their marketing expenses boost profits even faster — both before and during the downturn as compared to the firms who cut back. But if the leadership doesn't buy into the notion that campaign investment is important right now then how would you maintain the positioning of your brand. How would you expand your firm now...

Throughout modern life the extensive use of social media redefines social contact and communication. Communication plays a significant role in reducing or exacerbating the psychological and behavioral reactions to crucial disasters and incidents. As recent events have shown, during and after crisis people continue to turn on social media. Officials may then use this media and other analytical tools to obtain public knowledge, mainly to increase situational understanding, but also to enhance...

The news media has been flooded by discussion and speculation about the coronavirus or COVID-19. The COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. The top tech companies such as Apple, Oneplus or Uber say that it may affect their revenues as there is a decline in supply chain and consumer demand. But surprsingly, online publishers...

The year 2020, is about to bring a huge turnover in the trends of digital marketing. Until 2019, we have seen the impact digital marketing had. We are living in a time where marketing technology moves faster and consumer interests and behaviours are hard to predict. Marketers can no longer stick to the older methods. These innovative digital marketing trends are among the top priorities...

The year 2019 witnessed many trends in the digital industry. It’s just the start of the year, but 2020 has much more in addition to this. It’s the year of new trends & advancements in digital marketing. We live in a time when marketing technology moves fast, and consumer interests and behaviours are hard to predict. Marketers can no longer stick their heads in the...

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...

Films have a greater impact on human’s mental consciousness, unlike any other art. Thereby, it’s said that movie making is more about imagining and observing. Today, Filmmaking isn’t just about the screenplay or script, it comprises a lot of many other factors. Successful film promotion is merely about the marketing strategies whether it’s offline or online marketing for film industry. The Film industry is constantly on...

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...

According to a study by eMarketer, eCommerce for furniture and home décor sales grew by over 16%. That is a whopping $36 billion. eCommerce is modifying every shopping experience. The trend to use an online platform for furniture,is hard to believe but the growing sales prove otherwise. What drove the digital drifts? With the increasing demand for more eCommerce platforms for home décor, retailers must keep...

Facebook groups are also called communities. Let’s take a trip down memory lane. Remember when groups were newly introduced to us on Facebook? Oh, how excited were we! How many of you remember joining a large deal of groups in a span of 60 minutes? We all do! The internet has transformed into a business world, action has been taken when groups were newly introduced. People...