Category: Sector Spotlight

Your website isn't the only location on the internet where your products can be promoted/marketed. You want it to be found by buyers if you have a product listing on Amazon, just as you want your site to appear with your company keywords on the first Search Engine Results Page (SERP). It's important to note that Amazon's search algorithm operates better to any Google or...

Your website isn't the only location on the internet where your products can be promoted/marketed. You want it to be found by buyers if you have a product listing on Amazon, just as you want your site to appear with your company keywords on the first Search Engine Results Page (SERP). It's important to note that Amazon's search algorithm operates better to any Google or...

An entrepreneur and start-up founder build a brand that fixes a problem, finds a way to monetize it, generates sales, and recruits the right people to keep growth stable. Marketing is the best way, to maintain your brand’s name and attract maximum attention, simultaneously increase sales. Now, what is it that will fulfil the need of marketing and still be a low investment. This is where Digital Marketing fits...

The Covid19 pandemic was a challenge to the world economy as a whole, and without a doubt; brands have taken in the hardest blow of all. While several brands have already declared bankruptcy in the wake of resource eroding and dwindling assets, there are still many that would follow the same suit, unless the financial activities begin the earliest. During this crisis of coronavirus, growing...

After a crisis, or even a deflation, businesses who raise their marketing expenses boost profits even faster — both before and during the downturn as compared to the firms who cut back. But if the leadership doesn't buy into the notion that campaign investment is important right now then how would you maintain the positioning of your brand. How would you expand your firm now...

Throughout modern life the extensive use of social media redefines social contact and communication. Communication plays a significant role in reducing or exacerbating the psychological and behavioral reactions to crucial disasters and incidents. As recent events have shown, during and after crisis people continue to turn on social media. Officials may then use this media and other analytical tools to obtain public knowledge, mainly to increase situational understanding, but also to enhance...

The news media has been flooded by discussion and speculation about the coronavirus or COVID-19. The COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. The top tech companies such as Apple, Oneplus or Uber say that it may affect their revenues as there is a decline in supply chain and consumer demand. But surprsingly, online publishers...

The year 2020, is about to bring a huge turnover in the trends of digital marketing. Until 2019, we have seen the impact digital marketing had. We are living in a time where marketing technology moves faster and consumer interests and behaviours are hard to predict. Marketers can no longer stick to the older methods. These innovative digital marketing trends are among the top priorities...

The year 2019 witnessed many trends in the digital industry. It’s just the start of the year, but 2020 has much more in addition to this. It’s the year of new trends & advancements in digital marketing. We live in a time when marketing technology moves fast, and consumer interests and behaviours are hard to predict. Marketers can no longer stick their heads in the...

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...