Category: Sector Spotlight

The year 2019 witnessed many trends in the digital industry. It’s just the start of the year, but 2020 has much more in addition to this. It’s the year of new trends & advancements in digital marketing. We live in a time when marketing technology moves fast, and consumer interests and behaviours are hard to predict. Marketers can no longer stick their heads in the...

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...

Films have a greater impact on human’s mental consciousness, unlike any other art. Thereby, it’s said that movie making is more about imagining and observing. Today, Filmmaking isn’t just about the screenplay or script, it comprises a lot of many other factors. Successful film promotion is merely about the marketing strategies whether it’s offline or online marketing for film industry. The Film industry is constantly on...

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...

According to a study by eMarketer, eCommerce for furniture and home décor sales grew by over 16%. That is a whopping $36 billion. eCommerce is modifying every shopping experience. The trend to use an online platform for furniture,is hard to believe but the growing sales prove otherwise. What drove the digital drifts? With the increasing demand for more eCommerce platforms for home décor, retailers must keep...

Facebook groups are also called communities. Let’s take a trip down memory lane. Remember when groups were newly introduced to us on Facebook? Oh, how excited were we! How many of you remember joining a large deal of groups in a span of 60 minutes? We all do! The internet has transformed into a business world, action has been taken when groups were newly introduced. People...

Instagram has proven to be one of the most groundbreaking online platforms on social media right now. The unique photo-sharing platform offers brands one-of-a-kind opportunity to gain visibility and engage in dialogue with their customers. It's the age of meme culture and constant sharing of the posts with your friends. Hence, Instagram has provided this opportunity to digital marketing companies in India to promote their brands by...

Advertising on Facebook is one of the most effective ways to advertise and cater to people of all ages. Hence, it is one of the fastest growing social media networks in the world. It provides a wide variety of advertising opportunities to industries and organizations. Digital marketing has been catching great speed in the past 2 years. This has positively impacted the world of advertising....

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...

Stories have become one of the most successful formats of social media If you use social media, you must have definitely come across stories. They are short videos or images, compatible with only mobile devices for content sharing. Social Media stories have become very successful with apps like Snapchat, Instagram and Facebook introducing them. Snapchat being the first to introduce it, Instagram, Facebook and even WhatsApp...