Category: Sector Spotlight

After your event has ended it is important to check the return on investment or the value it is brought to the company or the brand. All of the time, money, and resources you’ve poured into it are placed by the side of the post-event benefits to determine the return on investment (ROI). What you learn about your current event will determine where you invest your...

According to a study by eMarketer, eCommerce for furniture and home décor sales grew by over 16%. That is a whopping $36 billion. eCommerce is modifying every shopping experience. The trend to use an online platform for furniture,is hard to believe but the growing sales prove otherwise. What drove the digital drifts? With the increasing demand for more eCommerce platforms for home décor, retailers must keep...

Ever since its inception, Instagram has seen a revolutionizing growth in terms of it being used as an advertising platform for businesses to reach out to their current and potential audiences. The number of Instagram users has been accounted to be approximately 800 million, with 500 million of them being daily users. In March last year, the Instagram advertising community grew from 1 million to 2...

The word in the city is that micro influencer marketing will explode in the near future. Over the most recent few months, the term micro influencer has turned into a trendy expression and it will stick around for good reason.  All in all, what are they and what precisely is all the hype about? An influencer with a smaller yet loyal and fast-growing following may be the...

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...

It is crazy how social media is taking over the entire world. Yahoo!, MSN, Facebook, Orkut, Youtube, Instagram, Snapchat, Pinterest and many more. There’s a legit war between these platforms to grab the attention of the billions dwelling on this planet. While the war still continues, Instagram launched the new feature you never knew you wanted: a TV network, IGTV. IGTV is a new destination to...

With online marketing flourishing in the present day and age, every kind of business is turning towards this trend and going digital. From clothing, to food, to movies, to real estate, every sector has been giving importance to social media and digital marketing. With the increased amount of importance, people are hiring digital marketing agencies in Mumbai, Delhi, Bangalore, and all over the country to...

If you’re a practicing physician, dentist, paediatrician, or any form of professional in the healthcare industry, chances are that you’ve had a time when you just sat in your empty office, waiting for a patient to magically walk in. And a few decades ago, you couldn’t do much to change that. But the last few years have given the world a beautiful tool, which can...

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...

Doesn’t everyone always want a piece of the pie?  Some of the big players in the alcohol industry have partnered with social media firms, making a major chunk of their marketing digital. Heineken works in partnership with Google, Facebook, and Twitter, spending over a quarter of its marketing budget on digital media. Branded alcohol digital campaigns are a boat you might want to hop onto. The...