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15 Jun

6 ways to maximize your Brick and Motor Business

The 21st Century - an era where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet. Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence...
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15 Jun

Why Digital Marketing Automation for your Business?

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...
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15 Jun

Important Tips for your Conversion Marketing Strategies

As a marketer, you must very well be into multiple campaigns to drive sales or engagement activities on your website. Often you wonder why your sales are not increasing, in spite of doing everything right, making your site easily accessible, having a call to action and so on. Consumers now-a-days have an idea of what their getting into when they’re asked to “Sign Up” or...
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15 Jun

Importance of Page Speed Optimization

E-commerce is a virtual race and speed is the key component of any race. Site speed plays a very crucial role in e-commerce sector. Every e-commerce aims to increase their conversion rate and decrease the bounce rates. Many studies have been done to try and figure out the main cause for increasing bounce rates and studies show that one of the key reasons for increasing...
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15 Jun

Industry Benchmarks for your Facebook Ad Campaigns

Advertising on Facebook is one of the most effective ways to advertise and cater to people of all ages. Hence, it is one of the fastest growing social media networks in the world. It provides a wide variety of advertising opportunities to industries and organizations. Digital marketing has been catching great speed in the past 2 years. This has positively impacted the world of advertising....
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12 May

Facebook Groups: New Era Of Digital Marketing?

Facebook shifted its focus from connecting with old friends and meeting new people with the same interest to generating revenue from Facebook ads. There are over 2 billion active users on Facebook which is more than the human population of many countries. With such an immense base of active users, Facebook kept generating revenue through ads, its number one priority rather than user-generated engagement from...
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12 May

A Digital Marketing Guide for your Franchise

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...
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12 May

Content Strategy: A necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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12 May

Why your school needs to go Digital?

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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