With so much content being produced today, using the right content marketing strategy that works effectively for generating leads has become vital. Creating engaging content is one of the most powerful technique in the social media marketing industry. The Digital Marketing industry is heavily saturated with companies creating and putting out robust and appealing content to attract customers and also potential clients. Therefore, it’s important...

Ever since Instagram launched its stories feature in August 2019, it was instantly loved by the audience. This January, there were more than 500 million active users of the Instagram stories feature. This introduction of stories by Instagram has changed the marketing strategies of companies as well as digital marketing agencies drastically over the last few years. This Instagram stories marketing strategy helps brands to...

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing. Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...

Marketing your business is about recognizing, appealing to, and exploiting the behaviors of your target audience. Most digital marketing agencies in Mumbai believe that every target audience is distinctive, and the most successful marketing activities will alter from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of...