The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...