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12 Oct

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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12 Oct

Emerging trends within the online home furnishing industry

According to a study by eMarketer, eCommerce for furniture and home décor sales grew by over 16%. That is a whopping $36 billion. eCommerce is modifying every shopping experience. The trend to use an online platform for furniture,is hard to believe but the growing sales prove otherwise. What drove the digital drifts? With the increasing demand for more eCommerce platforms for home décor, retailers must keep...
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12 Oct

Facebook launches ‘Brand Collabs Manager’ to boost influencer marketing

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...
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12 Oct

WhatsApp for Business – The New Marketing Medium

WhatsApp for Business - The New Marketing Medium What is WhatsApp? WhatsApp is a free mobile app that allows you to chat with other WhatsApp users, without text message charges. The app not only lets you send text messages for free but also lets you share files and images, GIFS, videos, and supports free video and voice calls.   What is WhatsApp Marketing? First let’s understand what is WhatsApp Marketing....
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12 Oct

How Social Media impacts your SEO? – 6 things you don’t know

How Social Media impacts your SEO? - 6 things you don’t know   Social Media Marketing is a form of marketing where the brand, product or service on the internet utilizes social networking website as a marketing tool. The goal of social media marketing is to provide content that users will share with their social network to help a company increase their brand exposure, build their...
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16 Sep

A Digital Marketing Guide for your Franchise

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...
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16 Sep

6 ways to plan a successful influencer marketing campaign

The entire approach to marketing strategies has changed a lot in the past couple of years and influencer marketing campaigns have become an essential part of marketing strategies for a good number of brands lately. However, people find strategizing an influencer marketing campaign to be a little tough and hence it is important to plan your strategy well before you kickstart your campaigns. The influencer marketing campaign...
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16 Sep

Instagram for Healthcare Industry

Instagram as a social media marketing tool has often been something more connected to the fashion or sports industry but it’s relevance in the healthcare industry has been enormous too. Making people aware about different home remedies and ways to avert problems, providing information about programs regarding diet control or pet issues or even simply keeping the hospital’s or medical institution’s name can have a...
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16 Sep

How to Promote Your Business via Facebook Groups?

If you own a business today, you have a Facebook page for sure. Every brand today has a Facebook page because this social media platform is one of the first to be used when you kick start social media marketing for your brand or product. There are multiple other social media platforms like Instagram and Twitter along with Facebook that have become increasingly useful while...
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16 Sep

SEO content marketing for fitness industry

If you are relatively new to the world of SEO Content Marketing, SEO basically refers to search engine optimization. It also refers to a process of optimizing a website that people search for via search engines like Google, Bing, etc. SEO strategies for fitness and health websites are essential.By content, we mean any information that exists on the web and is consumed by web users....
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