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17 Apr

Are your emails Even getting to your audience?

When you think about emails, generally the conception is that there are a sender and a receiver, and the process is like this: you send an email, and the recipient receives it. However, the reality is that there are many things that happen between when you hit the “Send” button and when your recipient receives the email that you’ve sent. These processes might impact where...
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17 Apr

Online Marketing for Schools via Facebook

Every business is slowly but surely inching their way to social media platforms. In order to capture the booming digital space, Facebook is the one platform that is most widely used. Therefore,, it’s high time that schools and districts should establish their business pages on Facebook. A lot of schools believe that Facebook is dead but,  it’s still alive. Facebook permits schools to reach a certain...
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17 Apr

5 need to know tools for lead generation through social media

With so much content being produced today, using the right content marketing strategy that works effectively for generating leads has become vital. Creating engaging content is one of the most powerful technique in the social media marketing industry. The Digital Marketing industry is heavily saturated with companies creating and putting out robust and appealing content to attract customers and also potential clients. Therefore, it’s important...
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17 Apr

How to Promote Your Business via Facebook Groups?

If you own a business today, you have a Facebook page for sure. Every brand today has a Facebook page because this social media platform is one of the first to be used when you kick start social media marketing for your brand or product. There are multiple other social media platforms like Instagram and Twitter along with Facebook that have become increasingly useful while...
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17 Apr

What is YouTube Stories and will it catch on?

Stories have become one of the most successful formats of social media If you use social media, you must have definitely come across stories. They are short videos or images, compatible with only mobile devices for content sharing. Social Media stories have become very successful with apps like Snapchat, Instagram and Facebook introducing them. Snapchat being the first to introduce it, Instagram, Facebook and even WhatsApp...
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18 Mar

Unanswered Calls: The Plague of Paid Search ROI

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...
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18 Mar

LinkedIn is the hottest B2C social media platform in town

Business-to-consumer (B2C) marketing refers to the tactics and practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of ways, one being that it often depends on the campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value. Many brands have opted to use LinkedIn as a social media platform to attract customers through marketing and various...
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18 Mar

Tips to use Video Marketing for maximum customer engagement

There many digital marketing strategies available today to promote your business online. However, choosing the right digital marketing platform to increase customer engagement on your brand is of utmost importance. Video marketing is even being used by the best digital marketing agencies in India. There are multiple reasons how video marketing can help your business.   Here’s how you can use video marketing to your advantage: Using Videos...
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18 Mar

Why your online reputation management is everything?

Today, one negative image, review, or news article shared online can destroy a brand image in minutes. It is imperative to respond immediately to negative customer feedback, customize individual communication and resolve the grievances to curb negative impact on brand image. Keeping these aspects in mind it becomes important to understand what it means to manage an online reputation and how to go about managing...
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