Business-to-consumer (B2C) marketing refers to the tactics and practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of ways, one being that it often depends on the campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value.   Many brands have opted to use LinkedIn as a social media platform to attract customers through marketing and various...

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...

Marketing your business is about recognizing, appealing to, and exploiting the behaviors of your target audience. Most digital marketing agencies in Mumbai believe that every target audience is distinctive, and the most successful marketing activities will alter from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of...

You can build customer loyalty in various ways, but email marketing is one of the most effective. A number of Digital agencies in Mumbai use email marketing to get their customers to stay loyal. Here are a few useful tips that will help you use email marketing efficiently: Know who you are talking to. The main strength of email marketing is that it’s personal and gives you...