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13 Jan

A Digital Marketing Guide for your Franchise

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As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...
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13 Jan

Why You Need LinkedIn for B2B Marketing

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Linkedin For B2B Marketing
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...
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13 Jan

TikTok – Digital Marketing Trend

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A China-based start-up Byte Dance became the first to crack the US market with its video production app. TikTok is the most downloaded mobile application in the past two years. TikTok is mobile-friendly which makes it convenient for the users, coupled with its creative lean and digestible bite-sized content. These are elements that have propelled the platform's colossal success in recent times. While other digital...
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13 Jan

Digitization in the Travel and Tourism Industry

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Travel and Tourism industry go hand in hand with Digital Marketing. The new generation of travellers no longer just rely on local agencies to help them decide their itinerary. Gen Zersare getting inspiration online via various channels including Facebook, YouTube, Instagram and many other travel channels. The travel industry has adapted well on the realm of the digital world to increase their brands' awareness and...
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13 Jan

Top 5 Healthcare Marketing Tips for 2020

Sector Spotlight
Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...
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7 Dec

Unanswered Calls: The Plague of Paid Search ROI

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What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...
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7 Dec

How CRM can help your business grow?

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Customer Relationship Management is the golden key to every business. Everyone business, whether small, medium or large scale wants to maintain good relations with their old, new and existing customers. It is a strategy where you learn about customer behaviour and needs. Technology has been booming in the 21st century. As a result, there are plenty of CRM software that have come into existence. There...
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7 Dec

How to market content for your B2B audience?

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Marketing your brand to the right audience as a B2B company is very important. Marketing a B2B company is very different from marketing a B2C company since your audience doesn’t consume the content as a traditional consumer would. A good digital marketing agency would know how to divide the content for each audience. Surveys and studies show that most B2B audiences engage in business content through...
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7 Dec

Tips to Improve your Social Media Ads Strategy

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Organic content doesn’t have the same reach on Social Media anymore. In fact, Facebook posts from brand pages saw a decline in engagement. But that’s why so many organizations now rely on social media advertising more than ever. Paid social media, is “the” thing. It’s the easiest and one of the biggest social media trends one can do to get their content in front of their audience. How...
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7 Dec

Digital Marketing in the world of Film Industry

Sector Spotlight
Films have a greater impact on human’s mental consciousness, unlike any other art. Thereby, it’s said that movie making is more about imagining and observing. Today, Filmmaking isn’t just about the screenplay or script, it comprises a lot of many other factors. Successful film promotion is merely about the marketing strategies whether it’s offline or online marketing for film industry. The Film industry is constantly on...
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