The patterns in digital marketing trends for 2021 seem to revolve around two different, but almost conflicting ideas so far. First is a general humanization, discussing specific problems and tailoring content to suit the user (as opposed to mass appeal) for more personal interaction. Secondly, the fine-tuning of behind-the-scenes areas such as SEO and how you organise campaigns are far more mechanical and technological optimization,...

"Amazon Advertising" (formerly Amazon Marketing Services, or AMS), was launched by Amazon in 2018 as a search advertising solution for Amazon vendors. Similar to pay-per-click advertising on Google, when shoppers click on ads, sellers just pay. AMS is rising swiftly. In fact, ad revenues from Amazon are expected to amount to 12.75 billion in 2020, with an impressive growth of 23 % since 2019. A...

The Covid19 pandemic was a challenge to the world economy as a whole, and without a doubt; brands have taken in the hardest blow of all. While several brands have already declared bankruptcy in the wake of resource eroding and dwindling assets, there are still many that would follow the same suit, unless the financial activities begin the earliest. During this crisis of coronavirus, growing...

Many brands were utterly shaken by the 2018 Facebook algorithm update, which resulted in a nosedive of organic reach. Instagram being a part of the Facebook entity had also impressed and motivated brands to perform campaigns on both platforms simultaneously. However, currently, brands have noticed that their Instagram content has not scored the same degree of interaction as they did in the past. Creators are raising...