Local marketing consists of outreach campaigns specifically intended to bring more local traffic. Local marketing is important, because it drives local business traffic. It brings people by the doors - Virtual or not. Local marketing is perhaps more important than ever at the moment. As we are being pushed apart by social distance requirements, we are becoming increasingly aware of how much we need to...

The COVID-19 virus is sweeping the world, by putting tremendous pressure on countries, societies and communities.There are government-enforced lockdowns in many places, and social distancing is now widely accepted as the most effective way to control the spread of the virus, a phrase we probably never encountered until a few months back. The virus may linger for a longer time, but this crisis will pass....

The news media has been flooded by discussion and speculation about the coronavirus or COVID-19. The COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. The top tech companies such as Apple, Oneplus or Uber say that it may affect their revenues as there is a decline in supply chain and consumer demand. But surprsingly, online publishers...

Throughout modern life the extensive use of social media redefines social contact and communication. Communication plays a significant role in reducing or exacerbating the psychological and behavioral reactions to crucial disasters and incidents. As recent events have shown, during and after crisis people continue to turn on social media. Officials may then use this media and other analytical tools to obtain public knowledge, mainly to increase situational understanding, but also to enhance...