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14 Jun

A Digital Revolution in the Art Industry

For me art has always been a form of communication that reflects the vision that the designer has intended to match with the viewer’s senses. Advancement in computing power, with the help of Social Media, has meant that a lot can be achieved with far less money, making it easier for new creators to buy and sell digital artwork online. The risk behind the Sale of Digital...
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9 Mar

5 Best Trends for 2022 – Google Ads & PPC

Keeping in mind the wave of trends in Digital Marketing, Google continues to be the market leader for Pay-Per-Click (PPC) Advertising, in 2022. Google Ads continues to be the most popular PPC platform for brands in any industry, and even the most well-known competitors such as Facebook and Bing will struggle to compete. Here are the Top 5 trends to leverage Google & PPC Advertising in 2022: ...
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5 Oct

Outsource or In-source Digital Marketing: Which one is Right for You?

Should you have an in-house marketing Team or hire a professional marketing firm? Insourcing vs. outsourcing digital marketing is a question that practically every firm in the early stages would want to know. Outsourcing too early can be expensive and outsourcing too late can be hugely distracting from your real business goals. The startups that succeed understand the timing of this decision. Outsourcing is always beneficial...
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5 Oct

New Wave in Facebook Advertising: 5 Things You Should Know !

Many marketers have been caught off guard with the recent updates on Apple ATT & Google Privacy Sandbox, these updates include privacy reforms and tracking limits by different, and they are now unsure about the future of Facebook ads. These new updates challenge Facebook Ads. Having said that Facebook is still one of the most effective marketing channels for almost every Industry. But, Facebook (Facebook, Instagram,...
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26 Aug

Are You Digitally Alive?

Having a Digital Footprint is on the top of every Businesses checklist. Know more about this, as you read the 6th Sin out of the 7 Deadly Digital Marketing Sin. Companies with a long history rely on Offline, or Traditional Marketing Strategies. However, with the current advancement in technology and marketing techniques, Digital Marketing has become the talk and need of the town. A company's digital...
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22 Jul

What Drives Your Digital Marketing Strategy, Metrics or Gut?

  You must have read the 7 Digital Marketing Sins by Startups, keep reading to know more about the 5th Marketing Sin! Ever wonder What Drives Your Digital Marketing Strategy? Metrics or Gut? Currently, digital marketing is on a roll, as it provides masses of data, which can be easily tracked with the help of different analytic tools. Every activity can be measured and documented. Marketers used...
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22 Jul

Know all about Facebook Ad Review Process

Paid content that appears on Facebook apps and services such as Facebook, Instagram, Messenger, and the Audience Network is what Facebook Ads is. Today, all Businesses and consumers use Facebook services, hence, marketers should understand Facebooks policies and their enforcement system. How to create Ads on Facebook? Marketers & Advertisers can create ads from within Ads Manager or from their Page. They can also use the current...
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