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22 Jul

5th Digital Marketing Sin by Start-ups!

You must have read the 7 Digital Marketing Sins by Startups, keep reading to know more about the 5th Marketing Sin! Ever wonder What Drives Your Digital Marketing Strategy? Metrics or Gut? Currently, digital marketing is on a roll, as it provides masses of data, which can be easily tracked with the help of different analytic tools. Every activity can be measured and documented. Marketers used...
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22 Jul

Know all about Facebook Ad Review Process

Facebook Ad Review Process: Everything you need to know! Paid content that appears on Facebook apps and services such as Facebook, Instagram, Messenger, and the Audience Network is what Facebook Ads is. Today, all Businesses and consumers use Facebook services, hence, marketers should understand Facebooks policies and their enforcement system. How to create Ads on Facebook? Marketers & Advertisers can create ads from within Ads Manager or from...
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18 May

4th Digital Marketing Sin by Start-ups

In this digital era, team building has transitioned a lot. However, most companies/Startups are not leveraging social media to augment their HR strategies. With social media being such an integral part of everyone’s life, personally and professionally, companies have the opportunity to explore ways to leverage social media platforms to increase employer branding. Companies could be going a step ahead in the hiring process by showcasing the...
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18 May

Remarketing: How frequency leads to familiarity!

How often do we search for good hotels and deals when planning a weekend escape? Also, how often have you seen ads by similar websites just within a few hours of browsing them? The customer journey begins with awareness, is fuelled by interest and desire but does not necessarily end with a purchase. Data reveals that about 30% of customers show complete interest in the product...
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25 Feb

Top 5 essentials for E-commerce Site Search in 2021

For navigation and conversions, e-commerce website search is important. It should be focused on characteristics, data, and measurability to pick the right provider.Some industry reports predict that site search will be used by approximately a third of online shoppers. Consumers who know and look for what they want are likely to have more purchasing intent. A shopper that searches on-site is 5 or 6 times more...
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25 Feb

3rd Digital Marketing Sin by Start-ups

This is perhaps a ‘sin’ committed by the ‘savvy-entrepreneur’. The one that knows the power of social media, has dabbled in it in the past and understands – to some extent on the utility value to her brand. Such an Entrepreneur may commit this sin unknowingly, but unfortunately a great many of them commit it with all good intentions. They believe that they “got this”...
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25 Feb

B2C Digital Marketing Trends in 2021

Over the years, company marketing directly to customers (B2C) has evolved, and it continues to grow in a techno-centric manner that offers big profits for those who can master it.Businesses are now digitally engaging consumers with coupons and calls to action that appear on smartphone, desktop and in-app purchases.While companies are adopting the trending marketing modes, business owners must recognise that, B2C marketing is evolving. Listed...
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20 Jan

Marketing Tactics for Ecommerce for 2021 and Beyond

With noticeable growth, eCommerce stores need to work harder to stand out from the crowd, which demands eCommerce marketing strategies that are unique and successful. Savvy clients view coupon codes on smartphones, follow social platform influencers, click on Facebook ads, read promotional emails, compare retail markets, spend billions online, and more. Therefore, to catch the interest of the consumer, marketers should take note of eCommerce marketing...
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20 Jan

2nd Digital Marketing Sins by Start-ups

Marketers work hard, create better pages and faster websites, at the same time focus on the competitors and their moves. When it comes to Google Ads, the more money it makes, the more Google answers queries inside the SERPs, or guides users to advertisements instead of organic listings. Unfortunately, this makes it far easier for those who rely on Google's organic search traffic as a...
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20 Jan

2021 B2C Trends in Digital Marketing That Shapes Strategies

Over the years, company marketing directly to customers (B2C) has evolved, and it continues to grow in a techno-centric manner that offers big profits for those who can master it.Businesses are now digitally engaging consumers with coupons and calls to action that appear on smartphone, desktop and in-app purchases.While companies are adopting the trending marketing modes, business owners must recognise that, B2C marketing is evolving. Listed...
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