With so much content being produced today, using the right content marketing strategy that works effectively for generating leads has become vital. Creating engaging content is one of the most powerful technique in the social media marketing industry. The Digital Marketing industry is heavily saturated with companies creating and putting out robust and appealing content to attract customers and also potential clients. Therefore, it’s important...

Ever since Instagram launched its Stories feature in August 2016, it was instantly loved by the audience. This January, there were more than 500 million active users of the Instagram stories feature. This introduction of stories by Instagram has changed the marketing strategies of companies as well as digital marketing agencies drastically over the last few years. This Instagram stories marketing strategy helps brands to...