Films have a greater impact on human’s mental consciousness, unlike any other art. Thereby, it’s said that movie making is more about imagining and observing. Today, Filmmaking isn’t just about the screenplay or script, it comprises a lot of many other factors. Successful film promotion is merely about the marketing strategies whether it’s offline or online marketing for film industry. The Film industry is constantly on a look for new and advanced marketing techniques to promote a movie and target the mass audience. Not only film promotions, but also film schools give an insight of digital marketing as a part of film studies. Digital marketing in film industry is becoming an effective way to get the audience involved and develop a strong personal relationship with them. The best advantage of using this medium is that the effectiveness of the strategy can be easily measured using performance-related metrics. This helps the marketing team to make insightful decisions for future strategies so that they can reduce costs and increase the effectiveness of the marketing campaigns.
YouTube – A Platform for Film Marketing
Film Producers lookout for various ways to promote their movies so that it booms at the box office. In the role of digital marketing in film industry, Video promotion is the most effective method. YouTube is the best platform to execute a Social Media Strategy for Film Industry. A YouTube campaign is a cost-effective way of promoting the movie to a targeted set of audience. Movie Trailers, Press Conference with the Actors, Video Games designed around the screenplay of the movie can hold the attention of the audience and help get exposure for the new release.
Facebook, Instagram & Twitter – A Platform for Movie Campaign
Production houses have taken movie promotion to a whole new level. Not only YouTube but also, Facebook, Instagram, and Twitter have become “The” thing. Social Media campaigns for film industry helps in engaging the audience with the movie and create excitement around it before it releases. But, how to promote a movie on social media? Movie promotions on Social media platforms is not only limited to digital marketing experts but celebrities of the film also use these platforms to connect with the audience. Fans follow celebrities which makes it easy for celebrities to engage with the audience during the making of the film or disclosing looks and outfits which is a good way to capture their interest. Engaging with the audience during the making of the film by letting them experience the story, indulging in fun activities like conducting questionnaires, sharing one’s own feeling about the movie, Celebrities can help in Movie promotion on Social Media.
Digital Career in the film industry
Digital marketing jobs have touched almost every type of industry and the film industry is no exception. If you are a digital marketer trying to make a career in the film industry, you have several opportunities ahead of you. The movie promotion starts only a couple of weeks before the release date as the intent of the marketer is to create maximum impact within a short duration. Social media marketers can help in achieving this goal. Digital strategies for Film Industry involve Facebook, YouTube and other sharing platforms to upload and share movie trailers and other related content. The audience is interested in Memes, Mashup videos and Parody videos relating to the new releases. Meme Marketing is the trend, and memes are offering a tremendous marketing opportunity, in such a way that your audience will make some highly shareable content that conclusively benefits your Film promotional strategies. So, if you are seeking a Digital marketer career in Film Industry you have bright prospects ahead. The production houses employ only the best of the best digital marketers who have had formal training and experience in this field. Social Media Marketing courses, Video Marketing training, and YouTube marketing training will help you understand the nitty-gritty of the work involved.
There are many Digital Marketing agencies in Mumbai who have concentrated client base from the Film Industry only. Few of the Social Media Marketing agencies in Mumbai have excelled in client servicing for the film industry. Hence, the scope of Digital Marketing in the Film industry is growing at a higher pace; a good opportunity for those whose interest is in both Film Industry as well as the Digital Marketing Industry.