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20 Jan

Marketing Tactics for Ecommerce for 2021 and Beyond

With noticeable growth, eCommerce stores need to work harder to stand out from the crowd, which demands eCommerce marketing strategies that are unique and successful. Savvy clients view coupon codes on smartphones, follow social platform influencers, click on Facebook ads, read promotional emails, compare retail markets, spend billions online, and more. Therefore, to catch the interest of the consumer, marketers should take note of eCommerce marketing...
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20 Jan

2nd Digital Marketing Sins by Start-ups

Marketers work hard, create better pages and faster websites, at the same time focus on the competitors and their moves. When it comes to Google Ads, the more money it makes, the more Google answers queries inside the SERPs, or guides users to advertisements instead of organic listings. Unfortunately, this makes it far easier for those who rely on Google's organic search traffic as a...
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20 Jan

2021 B2C Trends in Digital Marketing That Shapes Strategies

Over the years, company marketing directly to customers (B2C) has evolved, and it continues to grow in a techno-centric manner that offers big profits for those who can master it.Businesses are now digitally engaging consumers with coupons and calls to action that appear on smartphone, desktop and in-app purchases.While companies are adopting the trending marketing modes, business owners must recognise that, B2C marketing is evolving. Listed...
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21 Dec

Sneak Peak 2021: Digital Marketing Trends

The patterns in digital marketing trends for 2021 seem to revolve around two different, but almost conflicting ideas so far. First is a general humanization, discussing specific problems and tailoring content to suit the user (as opposed to mass appeal) for more personal interaction. Secondly, the fine-tuning of behind-the-scenes areas such as SEO and how you organise campaigns are far more mechanical and technological optimization,...
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21 Dec

1st Digital Marketing Sin by Start-up’s!

You can "talk the talk" but can you "walk the walk?" What this tries to explain in a silly sort of way, is a not so silly, 1st "Sin" committed by most start-ups - Strategy & Ideas, without Execution Experience. A Startup is cool, fun, and exciting. It provides a range of possibilities to the founding team on how to acquire, retain, and re-market to customers....
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21 Dec

5 eCommerce Tricks you should know!

A healthy market is a good news, but it leads to rising competition on the downside. Yet there are plenty of levers to pull in order to get more out of the digital marketing efforts for e-commerce. And now is the time to get started, just around the corner with the busy holiday season. Here are 5 easy and effective ways to start moving the e-commerce...
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27 Nov

7 Deadly Digital Sins for Start-Up Marketing

Startups are risky, but exciting. They are painful, but a great learning experience. Building a succesful startup means minimising risks and avoiding the mistakes made by other startups. One among the many areas of a startup’s journey is the way it builds its brand – especially online. Here is a list of the most common Digital Marketing mistakes OR, as we like to call it, “Sins” committed...
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27 Nov

5 eCommerce Tricks you should know!

A healthy market is a good news, but it leads to rising competition on the downside. Yet there are plenty of levers to pull in order to get more out of the digital marketing efforts for e-commerce. And now is the time to get started, just around the corner with the busy holiday season. Here are 5 easy and effective ways to start moving the e-commerce...
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27 Nov

Amazon Advertising Tactics – You should know!

"Amazon Advertising" (formerly Amazon Marketing Services, or AMS), was launched by Amazon in 2018 as a search advertising solution for Amazon vendors. Similar to pay-per-click advertising on Google, when shoppers click on ads, sellers just pay. AMS is rising swiftly. In fact, ad revenues from Amazon are expected to amount to 12.75 billion in 2020, with an impressive growth of 23 % since 2019. A...
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27 Oct

5 Ways to approach Branding & Marketing Online, Post-lockdown

The Covid19 pandemic was a challenge to the world economy as a whole, and without a doubt; brands have taken in the hardest blow of all. While several brands have already declared bankruptcy in the wake of resource eroding and dwindling assets, there are still many that would follow the same suit, unless the financial activities begin the earliest. During this crisis of coronavirus, growing...
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