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Category: What’s Buzzing

10 Oct

To Drop, Or Not To Drop, That Is The Question Facing Twitter

Yes, you heard it right; the popular micro-blogging site no longer wishes to remain confined to its haloed 140-character limit. According to several media reports, Twitter is currently debating whether or not to whether or not to allow users to post long form text directly on its service. The anticipated move, which essentially challenges one of the core fundamental features of the Company, has managed to...
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10 Oct

New Instagram Ads Are As Important As Facebook Ads

n a bid to make it easy for companies to pitch their products next to filtered Instagram pictures, the popular photo-sharing app has made its ads available to all marketers on a self-serve basis via parent Facebook’s advertising tools. Earlier, only a select group of brands had been able to run ads on Instagram for a month or so, after the Facebook Company opened its ads...
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13 Sep

The Instagram Updates We’ve All Been Waiting For

Instagram just rolled out two new features back to back: An updated Instagram Direct feature and Instagram Ads. What is Instagram Direct? Starting with Instagram Direct, which was launched by the network in 2013, now has an updated feature much to the delight of Instagram users. The feature allowed users to directly share ‘instagrammed’ pictures with one person or a group. The app will now support threaded...
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8 Aug

Facebook’s ‘Shop’ Button. A Hit or a Miss?

A new addition to the Facebook, the most ubiquitous social media platform may completely transform the e-commerce business with the ‘Shop’ Button. Facebook is planning to launch its new call-to-action button, the Shop button very soon. This feature will help the Facebook users discover and buy products on the platform immediately, without having to leave the Facebook page. For the Digital Marketers, this spells value addition...
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8 Aug

7 Must Have Apps to Boost your Productivity

Workplaces are no longer “no phone zones.” These days they improve productivity more than detracting from it. So, how can you as a leader in your organization capitalize on how you and your employees use their smartphones? We’ve curated a list of the top 7 best apps for you and the workplace. Box - Dropbox - Google Docs Everyone is tired of overflowing e-mails with attachments for...
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12 Jul

Why Businesses should Stop Chasing Facebook & Start Pursuing Instagram

You made a Facebook page and you’re thrilled to finally start engaging your consumers! That’s jolly, but friend, you’re not quite done yet. There is no doubt that currently Facebook has a bigger following than Instagram and even more Facebook users follow brands on Facebook than Instagram. Currently. However, users following retailers on Instagram grew 237% between 2013 and 2014 while Twitter grew 71% and Facebook 83%....
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12 Jul

Are Influencers the New Big Element in Marketing?

Today, every brand needs a comprehensive marketing strategy which would increase a brand's physical presence as well as its presence on social media positively so that they can be at par or even outdo their competitors. With influencers posting on social media platforms and talking about various brands they have helped enhance the brand's presence on social media. This is how influence marketing has proved to...
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7 Jun

Curious Case of the ‘Tweeting pothole’

When Malala Yousafzai said, "What is interesting is the power and the impact of social media. So we must try to use social media in a good way”, Telemetro Reporta & Ad Agency O&M took it rather seriously! What followed next was a series of Strange Tweets which the Department of Public Works of the Panama City started receiving. Imagine receiving Tweets like these: “I am not in...
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7 Jun

Buyable Pins? How Pinteresting!

Since it was launched five years ago, Pinterest is known to keep its users glued to it, given its large visual and minimalist appeal. Pinterest has finally come up with a feature its followers across the world have been pinning for a while now- Pinners in the U.S will now be able to buy their favorite Pinterest finds, right from the app. Here is how it...
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