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Category: What’s Buzzing

10 May

MOBILEGEDDON: The Talk of the Town!

We know, the only topic that must be bothering you right now would be Google’s new Update: The MOBILEGEDDON! Therefore, why not just answer all your questions regarding this new ‘Algorithm Change’, just the way you wanted. You: What is this MobileGeddon, which every one is talking about? Will my website be affected by this? Us: So it goes like this… Google has changed its Algorithm and...
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10 May

To have or Not to have a Mobile APP!

As you all will be reading & noticing the Ads across Newspapers & the Digital Space, Online Fashion Retailer Myntra will shut down its website from May 15 2015, shifting to an exclusive mobile app-based model. This will be the first such instance of an e-commerce player transforming into a mobile-only entity as Internet usage on smartphones witnesses a surge in India. With this Big Jump, it's...
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10 Apr

Flipkart Ties-up With Mumbai Dabbawalas

Tapping on one of the finest supply chain, Flipkart has announced its tie-up with the Dabbawalas of Mumbai for last mile delivery to customers. This association is an effort to explore newer delivery channels and opportunities by partnering with this unique community of experts. The Dabbawalas have been in the profession of transporting lunch boxes with absolute precision for more than 120 years. They are a...
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10 Apr

26 Sexist Ads Of The ‘Mad Men’ Era That Companies Wish We’d Forget

"Mad Men" is famous for illuminating a bygone era, replete with three-martini lunches, glamorous clothing, and, of course, casual sexism. The rampant sexism in "Mad Men" was typical of the 1960s, when the outlook for women in America was just beginning to change. While the "second wave" of feminism began in the '60s, mainstream America was still very much a "man's world." That attitude carried over into...
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16 Mar

Barclays Punts Instant Twitter Mobile Payments App

Barclays will become the first British bank to allow people to make payments to each other and small businesses using just their Twitter handle. The service – powered by its Pingit mobile phone app – aims to give the UK’s 13.5 million Twitter users the ability to make swift, secure payments through the social network without providing either their bank details or a phone number. All Pingit...
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16 Feb

Snapchat Launches “Discover”

Snapchat has launched a new “Discover” area that features advertisers presenting stories that can be viewed. The social media company has released a blog post and short video explaining more about it: Snapchat aims to turn itself into a platform for content, much of it provided by publisher partners such as ESPN, CNN, Vice and Warner Music. Snapchat will share revenue from ads on the multimedia...
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12 Feb

FabAlley: Shock and Awe

What is the one thing that makes you share a video? Although there is no right answer, the closest one would be: a video that makes you sit up and take notice. Ecommerce portal FabAlley.com, which is betting big on in its latest campaign, uses shock value to arouse that interest. Comedian Radhika Vaz features in the campaign created by Jack In The Box Worldwide. Vaz...
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12 Feb

E-Commerce Guide for Pinterest

These days, it’s easy to get swept up in every shiny new marketing trend. Will the next big push be towards advertising on wearable tech, or should we devote resources towards advertising on the newest social platform? These options usually leave marketers’ heads spinning – and when we do invest in the newest fad, more often than not we get burned. That being said, we wholeheartedly...
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12 Jan

2015 Will Be the Year of Video Marketing

Today's marketers are using video to put the emphasis on showing. Video is the perfect format for quickly grabbing busy audiences' attention. It enables strong storytelling in a short but memorable format that viewers can enjoy and marketers can measure. Facts tell, but stories sell, as they say. There is no better medium than video for storytelling. Up until recently, most marketers have used video sparingly as...
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12 Jan

Paid Media Becomes Necessary

2014 was the year when businesses were forced to rethink their approach towards Facebook marketing - first with the drop in organic reach, then the death of the like - gate and then the announcement of how Facebook plans to reduce the amount of promotional content coming from brands in the news feed. We should not be surprised if other networks eventually follow the same...
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