Category: What’s Buzzing

How often do you see beauty brand billboard campaigns? Probably not too often, this is because most of the beauty brands have abandoned their traditional ways of marketing and are now shifting to digital platforms. Social media has created a vast number of strong communities which have now become the new source of marketing. Marketers are now shifting to these modern methods because it is cost-effective...

Holidays are that time of the year when people are ready to spend their money to buy new outfits, accessories and luxury items. What’s better than sitting at your own house and buying new stuff with the click of a button? On top of that, lucrative offers and sales by online companies through different holiday marketing campaigns make social media the best platform to purchase...

In the contemporary and neoteric world of technology, updates on existing methods of digital marketing and communication continue to take place. This brings us to the discussion of two powerful tools of social media- Instagram and Snapchat. Stories are essentially pictures or videos that can be seen for a period of twenty four hours and then disappear. Instagram stories are pictures or videos you can edit...

A study by Accenture showed that in today's day and age, 46% of customers are far more likely to change providers than they would have been 10 years previously. Nielsen found that up to 78% of people are not loyal to one specific brand. So are we really creatures of habit? We usually like what is familiar and known to us and most of us...

We live in a digital world – there's no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people...

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets. What's...

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets. What's...

Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs. 25,000 crores was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas. With the government's...

From YouTube Stars to Twitter Influencers, we have to agree that the digital world we live in has opened up a number of opportunities for all of us. The advantages of social media are innumerable – it allows us to share news, information, jokes, photographs and so much more with our friends and family who are both near and far. While you may like to...

Social media is rapidly changing the business landscape. Take for example Instagram. The photo-sharing network recently launched a feature known as Instagram Stories. This very talked about feature allows users to share, in the format of a slideshow, videos and photos that will disappear after 24 hours. Such a posting on social media has an ephemeral quality which makes the 'story' all the more precious...