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Category: What’s Buzzing

8 Mar

No More ‘One-Size-Fits-All’ Marketing! Make way for Personalized Marketing

Picture this: You are at a clothing store with the most fashionable ensembles you’ve ever seen! You rush to the shelves, ecstatically picking up one clothing after the other thinking ‘this will make me a head turner’, only to realize they do not even have a sock available in your size… Did we just hear a heartbreak? If the clothes you seek shouldn’t be 'One-Size-Fits-All', why should...
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14 Feb

The New ‘Conversion’ Secret Weapon – Video Marketing

The rise of the connected digital customer has lead to continuous shifts in the way marketers are managing their mobile, social & engagement marketing strategy. While it was always obvious that the customer (‘audience’) is less interested in what Brands are trying to ‘sell’ to her, & more interested in knowing‘what's in it for me’; Video Marketing has now become the ‘secret weapon’ for marketers globally...
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14 Feb

Indian E-Commerce: Not Your Regular Online Marketplace Anymore

E-commerce is ever evolving and customers too are not shying away from this progress.In fact, taking into consideration the plethora of products and services now available online, the acceptance from online customers is more than over-whelming. The gradual but assured shift of customers from a brick and mortar retailer to e-tailers is evident from their online usage behaviour, and easy access of necessities or luxuries through...
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9 Jan

Top 5 Gazette Articles of 2015

Over the past few years, the digital landscape has seen rapid changes & growth. What was considered to be the hottest trend in the previous year soon became 'Business As Usual' (BAU) in the following. 2015 was another year of major change and transformation in the digital media and marketing world. Now, at the beginning of the New Year, we did a round up of the...
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9 Jan

Unify Search and Social Media for Marketing Synergy

It is common knowledge that social networks can be utilized for link-building purposes. However, link building is only one of many ways that Social Media Marketing and Search can fuel one another, and here’s how you can do it: Keyword Data Social media can provide a rich secondary source of keyword information. The language used on social networks is very conversational, and studying it is particularly helpful...
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14 Dec

Snapchat Hits 6 Billion Daily Video Views!

The talk of the Social Media Town is that Snapchat, the video & photo messaging app has reportedly crossed the 6 billion daily video views milestone, which is a massive threefold increase from its 2 billion daily views in May. The 6 billion figure also means that Snapchat is rapidly closing in on Facebook, which recently doubled its number of daily video views to 8...
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17 Nov

Realize The Power Of Dreams Through Honda’s Video – ‘Paper’

American Honda Motor Co., Inc. has recently created a very unique & innovative campaign that incorporates stop-motion animation. The campaign, which highlights six decades of innovation, is called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flipping journey of Honda products from the very beginning. The film was devised in CGI but then created entirely in paper. The tagline...
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