Category: What’s Buzzing

Although live-streaming products such as Periscope and Meerkat have been around for a while now, live marketing has only recently started gaining traction, ever since Facebook live stream came out earlier this year. So what exactly is live marketing? Engagement marketing or live marketing is a strategy that directly engages consumers and encourages them to be an active part of the evolution of a brand. With...

We live in a digital world – there's no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people...

From YouTube Stars to Twitter Influencers, we have to agree that the digital world we live in has opened up a number of opportunities for all of us. The advantages of social media are innumerable – it allows us to share news, information, jokes, photographs and so much more with our friends and family who are both near and far. While you may like to...

Mary Meeker is an American venture capitalist and former Wall Street securities analyst. Her yearly Internet Trend Report have now become the most authoritative & awaited report of the year. It is the one of the quickest way to know the latest happening in tech. The beauty of the report by Meeker's is the prescient insights offered apart from the feast of facts on the state...

As you know, each month we are providing you with some updates from the news that could affect your marketing strategy through our Gazette. While some things spell disaster, others scream opportunity. So, as a part of this month’s roundup, we are bringing to you the TOP 5 MOST READ & LOVED Articles from 2016. It’s #Throwback Time. ...

When Snapchat was launched in 2011, it became famous for its USP of allowing us to share photos and videos that disappeared once you viewed them for a few seconds. Over the years, the app has steadily grown in popularity, and in 2014 it became the fastest growing app in the world, with a 56% growth rate. In India however, the app hasn’t yet broken...

More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their overall marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch. A whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself. Facebook plays a major role in...

The digital marketing world has been thrown into disarray once more, as brands are scrambling to get behind the new influencer marketing strategy. Instead of spending heaps on traditional advertisements and celebrity endorsements, companies approach social media influencers to help improve their reach. Although not many brands have been able to master the influencer art, we're here to help you do just that. Why Influencer Marketing? One...

Since the birth of Google, every internet junkie has one dream: To wake up one fine morning, open their laptop, and just watch the sales roll in. While the internet has changed our means of communication & levelled the playing field, it has also provided the budding entrepreneurs an opportunity to pursue a life of ‘Autonomy & Abundance.’ Now every marketer knows that building a sustainable online...

If you're a marketer, then you've heard about the rising star in town - Marketing Automation. Marketing Automation basically refers to the software that exists with the goal of automating marketing actions. So what is Marketing Automation? Marketing Automation is a category of technology which allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Many...