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Category: What’s Buzzing

15 Aug

The Future of Marketing with Facebook Live

Facebook Live
Although live-streaming products such as Periscope and Meerkat have been around for a while now, live marketing has only recently started gaining traction, ever since Facebook live stream came out earlier this year. So what exactly is live marketing? Engagement marketing or live marketing is a strategy that directly engages consumers and encourages them to be an active part of the evolution of a brand. With...
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15 Jul

Why You Need Influencers as Part of Your Marketing Strategy

Influencer Marketing Strategy
We live in a digital world – there's no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people...
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16 Jun

2016 Internet Trends Report by Mary Meerker

Internet Trends Report 2016
Mary Meeker is an American venture capitalist and former Wall Street securities analyst. Her yearly Internet Trend Report have now become the most authoritative & awaited report of the year. It is the one of the quickest way to know the latest happening in tech. The beauty of the report by Meeker's is the prescient insights offered apart from the feast of facts on the state...
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16 Jun

Top 5 Gazette’s Most Popular Articles

As you know, each month we are providing you with some updates from the news that could affect your marketing strategy through our Gazette. While some things spell disaster, others scream opportunity. So, as a part of this month’s roundup, we are bringing to you the TOP 5 MOST READ & LOVED Articles from 2016. It’s #Throwback Time. ...
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11 May

The Advent of Snapchat Marketing

When Snapchat was launched in 2011, it became famous for its USP of allowing us to share photos and videos that disappeared once you viewed them for a few seconds. Over the years, the app has steadily grown in popularity, and in 2014 it became the fastest growing app in the world, with a 56% growth rate. In India however, the app hasn’t yet broken...
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11 May

Small Businesses Go Big on Social Media Marketing

More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their overall marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch. A whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself. Facebook plays a major role in...
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5 Apr

Influencers Marketing 101 – Everything You Need to Know

The digital marketing world has been thrown into disarray once more, as brands are scrambling to get behind the new influencer marketing strategy. Instead of spending heaps on traditional advertisements and celebrity endorsements, companies approach social media influencers to help improve their reach. Although not many brands have been able to master the influencer art, we're here to help you do just that. Why Influencer Marketing? One...
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5 Apr

Debunking the three Myths of Affiliate Marketing

Since the birth of Google, every internet junkie has one dream: To wake up one fine morning, open their laptop, and just watch the sales roll in. While the internet has changed our means of communication & levelled the playing field, it has also provided the budding entrepreneurs an opportunity to pursue a life of ‘Autonomy & Abundance.’ Now every marketer knows that building a sustainable online...
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8 Mar

Marketing Automation – Know the basics of one of the hottest trend of 2016

If you're a marketer, then you've heard about the rising star in town - Marketing Automation. Marketing Automation basically refers to the software that exists with the goal of automating marketing actions. So what is Marketing Automation? Marketing Automation is a category of technology which allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Many...
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