Category: Sector Spotlight

The healthcare market in India is growing at an unprecedented pace, valued at US $100 billion and is expected to[…]

An explainer video is a short video that businesses use to quickly introduce themselves, explain what they do, and explain[…]

People buying products or services are no longer impressed by traditional means of advertising. Today, you have to go that[…]

What is Franchising? Franchising is an increasingly popular method of entrepreneurship in the 21st century. By using the brand, goodwill,[…]

India is responsible for 15% of the total users that utilize WhatsApp. The actual number is close to 200 million[…]

In a world where symptoms of an illness are first looked up online in order to find a solution, where[…]

The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus[…]

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see[…]

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that[…]

Social media might be the unrivalled victor when it comes to B2C marketing, but what about B2B? Can social media[…]