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15 Mar

Gamification, A Boat You Don’t Want to Miss? Find Out

Companies often tend to change their marketing strategies every now and then, if you wish to be on top of the food chain when it comes to marketing, this article might be apt for you.

 

People are slowly abandoning traditional marketing techniques and shifting to modern means of marketing, social media marketing being one of them. Gamification is a technique where you spice up the content that is reaching your target audience in a way that will lead to higher engagement, build customer loyalty and at the same time build a positive brand image.

 

Hiring a digital marketing company can be an option that can help you out with some gamification strategies (Other than reading this article, of course!)

 

Gamification has become a highly valuable and effective technique of marketing as it allows brands to capture important consumer data through rewarding experiences. Influencer marketing, blogger giveaways, competitions, games etc are some examples of gamification.

 

Gamification coupled with the reach of mobile technology is revolutionary; brands can reach out and send messages to people more than ever before.

 

Here are some interesting facts-

 

  1. More than 70% of the world’s largest 2,000 companies have deployed at least one gamified application before 2015.
  2. Vendors claim that gamification strategies can lead to a 100% to 150% increase in engagement metrics.
  3. 53% of technology stakeholders claim that by 2020, the use of Gamification will be widespread.

 

Practical application of Gamification-

 

Are you wondering how brands apply gamification into their marketing strategies? Take a look at some of these examples-

 

  1. Dominoes-

They incorporated gamification into their mobile pizza ordering app. When users were confused or indecisive about what toppings to choose for their pizza all they had to do was shake their phone and the application would choose random toppings for them.

Mobile App Marketing Campaigns

  1. Starbucks

Starbucks came up with a gamified marketing campaign called ‘My Starbucks Rewards’ where their customers would receive a certain number of star/stars after every purchase (Cups that were graphically filled).

 

Depending on the number of stars a customer has they would be categorized into levels. Benefits would include an extra cup of coffee, birthday gifts and various other promotional offers.

Mobile App Campaigns

  1. McDonald’s

McDonald’s incorporated the classic game of monopoly in their marketing strategy (P.S – This was an offline campaign). McDonald’s would provide tickets on purchase of certain items; this ticket would be a place on the monopoly board. The objective would be to collect all the tickets of the same color on the monopoly board to receive a prize (which is not too hard, is it?).

 

This campaign alone increased McDonald’s sales by 5.6% as people ended up purchasing McDonalds just for these tickets.

Gamification Startegies

In today’s world it is essential that we keep up with the times. Looks like gamification might be the future since it surely provides fantastic results.

 

The earlier you hop onto the boat the better. Gamification will certainly benefit your brand.

 

You can always approach online marketing agencies to help you out with gamification ideas and strategies, you can look for a digital marketing agency in Mumbai since there are numerous options available out there. If you are looking for the best that’s available, take a look at the top 10 digital marketing agencies in India!

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