Ever since its inception, Instagram has seen a revolutionizing growth in terms of it being used as an advertising platform for businesses to reach out to their current and potential audiences. The number of Instagram users has been accounted to be approximately 800 million, with 500 million of them being daily users.
In March last year, the Instagram advertising community grew from 1 million to 2 million businesses in a matter of just a fortnight. Since then, Instagram has constantly worked towards optimising their advertising platform for both, businesses and audiences.
Instagram holds the advantage of being the brainchild of Facebook’s developers. Supported by the immense power and reach of Facebook, all Instagram business activities can be closely monitored on Facebook Ad Manager.
Digital marketing agencies in India have and continue to use all the advertising features of Instagram to efficiently and effectively market their clients’ businesses.
Why use Instagram Stories for your brand?
Instagram stories has been used for creating brand awareness, and also to boost traffic to desired locations. Brands who haven’t yet, should consider using this Instagram feature as a part of their Instagram marketing campaign.
So why, and how to use Instagram stories?
- To create eye catching still ads or video content without the cluster of any other content.
- Video ads with the option to direct audiences to a website or landing page.
- Stories are available for a time duration of 24 hours after which they can be saved as highlights on the business profile.
Let’s look at why a business should consider using Instagram as a platform to advertise. Despite the numbers being enough proof, a number of features makes Instagram an ideal platform for profitable advertising. Saying this, it is important for businesses to curate a goal centric Instagram marketing strategy.
Canvas comes to Instagram Ads:
Canvas ads dominate the entire mobile screen with visually appealing graphics and displays. Businesses can now use the canvas ad features in tandem with the story feature on Instagram. Over 250 million users actively browse through Instagram stories every day. Social media marketing agencies in India are constantly working towards creating content that can be used as canvas on Instagram stories. Businesses highly benefit from this feature as they can save organic stories and the ones with best performance can be used for future ad campaigns.
More CTA buttons:
Instagram no longer offers just comment and like options to their advertisers. On adding several new call to action options, Instagram has answered one major question of how to do Instagram marketing. This addition has resulted in 45% increase in clicks.
Instagram video ads:
Use of optimised video ads on Instagram has enabled businesses witness an increased ROI. Social media marketing agencies in Mumbai often recommend the use of video content that seamlessly blends into the feed of the audience.
Instagram stories links for all:
Businesses no longer need to be verified accounts to insert links on Instagram stories. Inserting links helps to drive traffic to the business website or the desired landing page.
Instagram Live Videos, now beyond live:
Unlike earlier when live Instagram would immediately be deleted, Instagram now allows businesses to continue displaying their live video for 1 day after the event. This ensures enough brand awareness without the audiences having to access Instagram the very moment.
With all these game changing tools that Instagram offers, it would be a wise move for anyone who isn’t already using them to at least consider doing so. If there is one thing that is constant, it is change, and being ahead of the curve is vital for businesses to thrive.