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Category: Newsworthy

12 Jul

Myntra is Making a Mark

Digital content is dense these days with many companies hoping for a viral effect. Rightly so, because if you don’t stand out, nobody is trying to find you because you’re not the needle, you’re the haystack. eCommerce business Myntra made waves with its new ad and certainly stood out. Myntra’s ad campaign, Bold is Beautiful, shows two lesbian women getting ready to tell their parents about...
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12 Jul

Narendra Modi is just an App Away!

It had been noted from the very beginning that PM Narendra Modi is one of the most tech-savvy leaders India has seen. Yet, few had predicted that he would come out with his own app! Are you really surprised though? PM Modi understands that when 77% of the Indian population has up to 30 apps on their smartphone he needs to be a part of...
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7 Jun

Welcome to Marketing, WhatsAPP!

When WhatsApp was first launched in 2009, little did their founders know that it would be a Game-Changer in the Mobile Business. Not only has WhatsApp today revolutionized the way we ‘Message’ but has also found a place in the Media Mix of the Mobile Marketing Strategy! The obvious reason, which makes WhatsApp a great platform for Mobile Marketing, is its huge user base. Here is...
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7 Jun

How Maggi put Nestle in an ‘Instant Soup’…

The most loved food product of the nation, Maggi Noodles, recently found itself in hot water following the tests conducted on it, which reveal the presence of unhealthy levels of Lead and MSG in it. The Delhi government banned the sale of Maggi for 15 days and instructed Nestle India to remove its existing stock from the market immediately. This move was replicated by many states...
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7 Jun

Future of eCommerce Brands in the Age of Millennials

The face of eCommerce is being forced to adapt to the preferences of the hustling, multi-tasking, booming 30% of the world’s population: Millennials. However, who are these Millennials? They are none other than the Generation Y people who are born between the years of 1980 & 2002. Google predicts Indian eCommerce to grow to $15 billion by 2016. The future of ecommerce is quite strong, that is...
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10 May

Customers want a Conversation! It’s time for “Collaborative Marketing” for 2015…

It is becoming clear that the future of Social Marketing, and Marketing in general, is rapidly transforming into a dialogue between buyers and sellers. As we predict, Collaborative Marketing will bring much greater change than enabling consumers to comment, like, or retweet posts. The current barriers between companies and their consumers will be removed and brands will create and improve their products and messaging continually with...
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10 May

“My Car does not start when I buy Vanilla Ice Cream”, said a Man to General Motors.

Did you ever imagine that an “Ice Cream” could shake the entire General Motors? In 2010, the Pontiac Division of General Motors received a very funny complaint from one of its customers. It was so weird & bizarre that it took the entire General Motors by storm. However, on reading the entire Case, this definitely caught our interest and we realized that this is by...
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10 Apr

Pinterest: ‘Two-Thirds Of All Pins Come From Brand Or Business Websites’

"Pinterest would not exist without brands", So said Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, at eMarketer’s State of Mobile breakfast. “Two-thirds of all pins come from brands or business websites,” Smith said. “If you removed all of that, there wouldn’t be a Pinterest.” That said, advertising on Pinterest is still a nascent thing. After finally launching a beta version of Promoted Pins...
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10 Apr

Why Social Media Advertising Is Set To Explode In The Next 3 Years

Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is quickly becoming a powerful player in the online advertising game. Social media advertising has come a long way in a relatively short period of time. When Facebook launched its first advertising option in May 2005, no one could have predicted that social media advertising revenue would...
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