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Category: Newsworthy

14 Feb

Because isn’t Your Brand Worth It?

"The only thing people speak about your brand is what you have given them to talk. If you think about this, you will do things a lot more differently." - Warren Buffet Brands often forget that consumers come first in any communication crisis; and a clear, quick response can make or break their brand in this digital and mobile-driven age. We returned to a portion of the major ORM...
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9 Jan

Top 6 B2B Digital Marketing Predictions For 2016

As we step into 2016 & bid adieu to 2015, we looked back at the digital marketing landscape, which is evolving at astronomical rate in comparison at any other industry; that’s because the web, itself, is changing faster than ever. With heaps of data pouring out of new devices, products and social platforms every second, its important for marketers to understand how this data will impact...
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9 Jan

Your Recipe To Live Event Content Marketing

"I want us to stop talking about digital and physical retail as if they’re two separate things. The customer doesn’t think of it that way, and we can’t either." - Doug McMillon, CEO Walmart It’s simple - What might make you remember something- - seeing it in a promotion, perusing about it online or encountering it in individual? The truth is, real-life experiences shape our preferences and memories much...
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9 Jan

What 2016 Holds For Video Marketing

Question: What is the most convincing invitation to take action on the Web? Any guesses? Let us answer that for you. It definitely has to be the Play button. Agreed? 2015 was undoubtedly the year of Video Marketing. Somewhere in the range of 96% of B2B advertisers are presently utilizing video for drawing in groups of onlookers & standing out enough to be noticed in a swarmed market. Video...
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14 Dec

Email Marketing: Striking The Right Balance Between Content And Product Marketing

Times have changed & so has the importance that we accord to certain practices. Take E-mail marketing for example, over the last few years Email marketing has somewhat lost its first place in the popularity contest to its cooler younger brother social media. However, research shows that e-mail marketing is still one of the most powerful way to reach your audience & drive conversions on a...
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14 Dec

Tips To Enhance Your Real-Time Marketing Strategy For Social Media

Real-time marketing is marketing which is performed "on-the-fly" to determine the best way to approach a particular customer at a particular time and place. For example, when there is a popular trend on social media or a large-scale event happening around the world and a brand joins the conversation and pushes it forward that is known as real-time marketing. The earliest example of real-time mass marketing...
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17 Nov

Tips To Combine SEO With Content Marketing

Gone are the days when content marketing and search engine optimization were considered as mutually exclusive activities. Today, given the crucial role that content marketing plays in the success of business online, it is of utmost importance to connect SEO activities with content marketing. Brands need to ensure that their content team works in tandem with their SEO team so that not only is their content...
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17 Nov

The Power Of Connecting With Social Media Influentials

Traditionally, brands would push out content with little focus on creating conversations, but now the new campaigns tap influencers to engage with individuals and aim to create brand loyalty among them. These social celebrities have proven quite valuable to brands by their ability to grow a loyal group of followers, creating engaging content consistently and inspiring trends. Let’s see how the emergence of social media has lead...
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