Category: Newsworthy

"The only thing people speak about your brand is what you have given them to talk. If you think about this, you will do things a lot more differently." - Warren Buffet Brands often forget that consumers come first in any communication crisis; and a clear, quick response can make or break their brand in this digital and mobile-driven age. We returned to a portion of the major ORM...

As we step into 2016 & bid adieu to 2015, we looked back at the digital marketing landscape, which is evolving at astronomical rate in comparison at any other industry; that’s because the web, itself, is changing faster than ever. With heaps of data pouring out of new devices, products and social platforms every second, its important for marketers to understand how this data will impact...

"I want us to stop talking about digital and physical retail as if they’re two separate things. The customer doesn’t think of it that way, and we can’t either." - Doug McMillon, CEO Walmart It’s simple - What might make you remember something- - seeing it in a promotion, perusing about it online or encountering it in individual? The truth is, real-life experiences shape our preferences and memories much...

Question: What is the most convincing invitation to take action on the Web? Any guesses? Let us answer that for you. It definitely has to be the Play button. Agreed? 2015 was undoubtedly the year of Video Marketing. Somewhere in the range of 96% of B2B advertisers are presently utilizing video for drawing in groups of onlookers & standing out enough to be noticed in a swarmed market. Video...

Times have changed & so has the importance that we accord to certain practices. Take E-mail marketing for example, over the last few years Email marketing has somewhat lost its first place in the popularity contest to its cooler younger brother social media. However, research shows that e-mail marketing is still one of the most powerful way to reach your audience & drive conversions on a...

Over the past few years, with the rise in Internet penetration & smartphone usage, Local SEO has grown remarkably. And although it may appear to be the same as organic SEO, it is quite different. What is Local SEO? Local SEO is the process of optimizing your website in a bid to get higher local search rankings. Its key area of focus is to provide results that...

Real-time marketing is marketing which is performed "on-the-fly" to determine the best way to approach a particular customer at a particular time and place. For example, when there is a popular trend on social media or a large-scale event happening around the world and a brand joins the conversation and pushes it forward that is known as real-time marketing. The earliest example of real-time mass marketing...

With the holiday season right around the corner, it is important for brands to get the right mobile marketing strategy in place. While coming up with an effective strategy, it is imperative that brands first determine the goal of their app, i.e. what do they want the user to do in their app? Is their objective to increasing engagement, drive sales or something else? And...

Gone are the days when content marketing and search engine optimization were considered as mutually exclusive activities. Today, given the crucial role that content marketing plays in the success of business online, it is of utmost importance to connect SEO activities with content marketing. Brands need to ensure that their content team works in tandem with their SEO team so that not only is their content...

Traditionally, brands would push out content with little focus on creating conversations, but now the new campaigns tap influencers to engage with individuals and aim to create brand loyalty among them. These social celebrities have proven quite valuable to brands by their ability to grow a loyal group of followers, creating engaging content consistently and inspiring trends. Let’s see how the emergence of social media has lead...