To top
Title Image

Category: Newsworthy

12 Oct

Tinder Swipes Right to Advertising

Surely, everybody today is familiar with Tinder. The ‘swipe right’ and ‘swipe left’ phrases have become a part of our daily lingo. With a user base of over 50 million, it is no surprise that digital marketing agencies have already approached the application with advertising. Tinder is one of the most popular applications used by millennials, and a great platform for brands to connect with...
Continue reading
12 Nov

Your Guide to New Age Email Marketing

When emails came into existence back in the 1990s, it was a painstaking process to go through your inbox. You first had to bear with a series of beeps and dashes before your computer connected to the internet, and then wait as each page took its own time to load. Today however, emails have become the fastest method of communication. People who are attached to...
Continue reading
12 Nov

Now, Shop Straight from Instagram

Instagram is loved. The popular photo-sharing application has millions of users who share life and food updates regularly. People are addicted to staying up to date on their friends' lives, and Instagram helps them do this with ease. But, the humble photo-sharing app isn't just for family and friends anymore. Brands too have jumped on the band wagon, and 50% of users follow at least...
Continue reading
10 Oct

Tips and Tricks to Gain Referrals

Brands often forget the importance of proactively working on their “refer-ability”. With little to no cost involved and the prospect of larger sales, it makes sense to gear your marketing campaign towards attaining referrals. After all, people don’t want to hear what they should be buying from slick salesmen or loud advertisements – they want to hear from people they know and trust. That’s where...
Continue reading
15 Aug

Facebook Upped Their Design- Now it’s Your Turn!

Facebook Page For Business
When Facebook started off in 2004, it was as simple as your name, your photo and your basic details. It has come a long, long way since then, and it continues to evolve and grow as time goes by. The reason that Facebook has been around so long and has beaten competitors like Orkut is this constant transformation that is driven by changes in technology...
Continue reading
15 Aug

Why You Need LinkedIn for B2B Marketing

Linkedin For B2B Marketing
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...
Continue reading
15 Jul

Tips and Tricks to Gain Referrals

Customer referal Program Tips
Brands often forget the importance of proactively working on their “refer-ability”. With little to no cost involved and the prospect of larger sales, it makes sense to gear your marketing campaign towards attaining referrals. After all, people don’t want to hear what they should be buying from slick salesmen or loud advertisements – they want to hear from people they know and trust. That’s where...
Continue reading
15 Jul

Facebook’s New Algorithm and What It Means for You

Facebook Trends
Since its takeoff in 2004, Facebook has always been on the lookout for ways to improve user experience, and has seen a number of modifications over the years. From the launch of the news feed and status updates in 2006 to the ‘like’ button in 2007, from numerous design updates to video view counts and click bait control, the Facebook algorithm is continuously evolving. As long...
Continue reading
16 Jun

Go Beyond Offering ‘Discounts’ to your e-Shoppers

E-Commerce Discounts
In just the last 12 months, consumer interest in shopping online has almost doubled, and surprisingly, 60% of online shoppers come from non-metros. By 2020, the number of online shoppers in India is expected to increase from 50 million, to 175 million. E-commerce is a sector that has seen phenomenal growth in India in the recent past. In part this is due to the fact that online...
Continue reading