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Category: Newsworthy

10 Oct

7 Zero-Cost Marketing Tips For Startups

The ‘Digital Genesis’ wing of Digital Republik encourages and helps startups, early stage companies and aspiring entrepreneurs to leverage digital marketing, The customized training program helps startups understand strategic marketing concepts & the tools required to make informed decisions, effectively making them 'self sufficient digital marketers' to tackle the initial stage. As part of our initiative, here are some cost effective marketing tactics for all those bootstrapped...
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10 Oct

4 Reasons Why Video Marketing Is One Of The Most Effective Ways To Reach Millennials

Today it is crucial for marketers to reach the Millennials — i.e. persons who reached adulthood sometime close to the year 2000. According to a research the millennials have an estimated $200 billion spending power, which comes out to $10 trillion over the course of their lifetimes. Now, the catch is that in order to effectively reach this demographic, marketers require specific techniques. Since, Millennials are...
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13 Sep

All You Need To Know About In-App Marketing

There has been a change in the digital world. Consumers are now shifting away from the web to more flexible and personalized experiences that apps can uniquely deliver. Think about these fresh statistics: - 1 in 5 people in the world own a smartphone - The amount of time people spend using apps has increased by 21% in the last year alone - 85% of people prefer native apps...
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13 Sep

Facebook Hits A Mega Milestone

On 24th August 2015, Facebook achieved a mammoth accomplishment, which would have seemed unlikely few years ago. To be precise, the social network had exactly 1 BILLION PEOPLE logged into the site on a Single Day, a commendable feat to say the least. The news comes as no great surprise though, as Facebook has been growing steadily, and in the second quarter of 2015 it averaged...
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8 Aug

Still Contemplating Snapchat?

In 2000, the average human attention span lasted 12 seconds. Today, that number is down to 8. This is important information for any marketer or someone who’s hoping to grasp the attention of their consumers. So, we’re all racing against time to capture the audience in the first 8 seconds. Well, what if we say there is no “first;” your entire message should be captured...
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8 Aug

Goodbye Google+

Google+, a social networking site launched in 2011 by search engine giant Google, is now in the final stages of its sad existence. Google has been dismantling the platform for quite some time now by splitting up services like streams and photos. Now, with these drastic changes, Google+ will no longer be required for all Google related activities. Perhaps YouTube users are the happiest of the...
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8 Aug

LinkedIn – Pulling ‘B2B’ Out of the Shadows

B2B marketing just doesn’t garner enough attention as much as its counterpart, B2C. But with all the platforms and opportunities available for B2B marketing, it’s time the industry comes out of the shadows. Big business or small, proactively managing your clients’ entire life cycle and engaging them will yield a greater return than focusing all your energy in the beginning. For a small-medium business, this...
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12 Jul

Playing the Kid’s Online E-tailing Game

India’s children e-commerce industry is still in its infant stages. While e-tailing in general is taking up 29% market share, the kids segment has procured 2%. In 2012 the future for online kids e-tailing looked bright as Firstcry, Hushbabies, and Babyoye, had raised a combined $30 million. Now, Babyoye has been acquired by Mahindra Group, little profit is being made due to logistical issues, and...
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