Myntra is Making a Mark
Digital content is dense these days with many companies hoping for a viral effect. Rightly so, because if you don’t[…]
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Narendra Modi is just an App Away!
It had been noted from the very beginning that PM Narendra Modi is one of the most tech-savvy leaders India[…]
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Welcome to Marketing, WhatsAPP!
When WhatsApp was first launched in 2009, little did their founders know that it would be a Game-Changer in the[…]
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How Maggi put Nestle in an ‘Instant Soup’…
The most loved food product of the nation, Maggi Noodles, recently found itself in hot water following the tests conducted[…]
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Future of eCommerce Brands in the Age of Millennials
The face of eCommerce is being forced to adapt to the preferences of the hustling, multi-tasking, booming 30% of the[…]
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Is your Website Loading Slowly? Worry Not! Here is what you can do about it…
Do you know what is worse than ‘No Internet’? It is a Slow Internet. Yes, there is nothing more grueling[…]
Read moreCustomers want a Conversation! It’s time for “Collaborative Marketing” for 2015…
It is becoming clear that the future of Social Marketing, and Marketing in general, is rapidly transforming into a dialogue[…]
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“My Car does not start when I buy Vanilla Ice Cream”, said a Man to General Motors.
Did you ever imagine that an “Ice Cream” could shake the entire General Motors? In 2010, the Pontiac Division of[…]
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Pinterest: ‘Two-Thirds Of All Pins Come From Brand Or Business Websites’
“Pinterest would not exist without brands”, So said Eva Papoutsakis Smith, head of marketing communications and insights at Pinterest, at[…]
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Why Social Media Advertising Is Set To Explode In The Next 3 Years
Display ads and paid search ads both have their place, but columnist Sonny Ganguly argues that social media advertising is[…]
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