Category: What’s Trending

A whopping 122 Million people in India use browsers with in-built adblockers in India. Today, Adblocking has grown by almost 90% as compared to 2015. This just goes to show how much people hate receiving unwarranted ads, relevant or not! However, this resentment towards such forms of advertising has created an alternate medium of creating touch points with customers. This medium is cool, quirky, organic...

Social Media in today’s day and age is an integral part of any business. It has multiple benefits for various companies like establishing an online presence, branding, customer acquisition etc. In recent times, a new trend of video marketing on social media has gathered pace. These videos are capturing the interests of consumers more than the traditional content in the form of posts. Right from...

The 8th of November, 2016 will go down in history as an event that sparked the digital payment movement in India. The Narendra Modi-led banknote demonetization of 2016 paved the way for the growth of e-wallets, online payments, and e-challans but a drop in the growth rate to 7%. PayTM hit a record 5 million transactions in a day and 24,000 crores worth of transactions....

Search Engine Optimization has been changing drastically over the years, but if 2017 has brought with it any solid tips, an essential one is: If you want your company to stand out in the crowd, you need to start video optimization! Let's consider your product or service to be a movie. In all likelihood, the movie is great but people don't know about it. Print ads...

The rise of the connected digital customer has lead to continuous shifts in the way marketers are managing their mobile, social & engagement marketing strategy. While it was always obvious that the customer (‘audience’) is less interested in what Brands are trying to ‘sell’ to her, & more interested in knowing‘what's in it for me’; Video Marketing has now become the ‘secret weapon’ for marketers globally...

The digital marketing world has been thrown into disarray once more, as brands are scrambling to get behind the new influencer marketing strategy. Instead of spending heaps on traditional advertisements and celebrity endorsements, companies approach social media influencers to help improve their reach. Although not many brands have been able to master the influencer art, we're here to help you do just that. Why Influencer Marketing? One...