Category: What’s Trending

The news media has been flooded by discussion and speculation about the coronavirus or COVID-19. The COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. The top tech companies such as Apple, Oneplus or Uber say that it may affect their revenues as there is a decline in supply chain and consumer demand. But surprsingly, online publishers...

Throughout modern life the extensive use of social media redefines social contact and communication. Communication plays a significant role in reducing or exacerbating the psychological and behavioral reactions to crucial disasters and incidents. As recent events have shown, during and after crisis people continue to turn on social media. Officials may then use this media and other analytical tools to obtain public knowledge, mainly to increase situational understanding, but also to enhance...

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...

The news media has been flooded by discussion and speculation about the coronavirus or COVID-19. The COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. The top tech companies such as Apple, Oneplus or Uber say that it may affect their revenues as there is a decline in supply chain and consumer demand. But surprsingly, online publishers...

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...

Many manufacturing companies have started to focus on e-commerce. Brands from various industries especially the B2C sector is advised to be e-commerce enabled.E-commerce sector is highly competitive where relevancy has to be a top priority. Online businesses must constantly be aware of various trends that can attract eye-balls i.e consumers to their brand and products. Many of the established e-commerce companies have agreed that if startup e-commerce websites...

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...

The Wellness Industry continues to grow with $179 billion in revenue projected for 2020. For digital marketers to help brands earn a segment of that expected revenue its crucial for them to understand the emerging trends. These trends focus on weight loss, digestive health, sleep optimization, and natural beauty. They are delivered through a variety of products, from supplements to portion-controlled food packaging. If you’re looking...

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...