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Category: What’s Trending

18 Mar

Unanswered Calls: The Plague of Paid Search ROI

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...
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18 Mar

LinkedIn is the hottest B2C social media platform in town

Business-to-consumer (B2C) marketing refers to the tactics and practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of ways, one being that it often depends on the campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value. Many brands have opted to use LinkedIn as a social media platform to attract customers through marketing and various...
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19 Feb

The Growth of the Healthcare Industry with Digitalization

Digital is transforming the way the world does business, and the Healthcare and Pharmaceutical Industry is no exception. Both these industries are rapidly coming to terms with digital technology. New tech companies have started entering the market and existing players have had to up their game across marketing and operations.   Digital Marketing in the Healthcare Industry has significantly increased reach and provided the right message to...
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19 Feb

ROI on video marketing? We have some metrics you don’t want to miss

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing.   Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...
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14 Jan

How can live chat benefit your real estate business?

Real estate digital marketing trends will only flourish if the people respond to the opportunities they come across. To close the deal communicating in person is important. But usually the primary communication between the real estate agent and the home buyers takes place online. Communicating online as its own benefits- speed, outreach, easy to use. In case, if something goes off track you could let...
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14 Jan

6 ways to plan a successful influencer marketing campaign

The entire approach to marketing strategies has changed a lot in the past couple of years and influencer marketing campaigns have become an essential part of marketing strategies for a good number of brands lately. However, people find strategizing an influencer marketing campaign to be a little tough and hence it is important to plan your strategy well before you kickstart your campaigns. The influencer marketing campaign...
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12 Dec

Why you need influencers as part of your marketing strategy

We live in a digital world – there's no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people...
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15 Nov

Marketing it B(Right) this Holiday Season

Over the last few years, e-commerce has completely monopolised holiday and festive sales. An enormous amount of money is spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There is a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas. E-Commerce continues to...
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15 Nov

Role of social media in Recruitment

Until recently, human resource (HR) professionals used to rely on old-fashioned mediums such as newspapers, advertisements, portals, consultancies, and employee referrals to fulfill vacancies at their respective work places. However now, the role of social media in recruitment has becoming increasingly vital and will replace all the traditional sources of recruitment.   Reasons why we should go with social media recruitment are: Number of Users -...
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