Category: What’s Trending

How often do we search for good hotels and deals when planning a weekend escape? Also, how often have you seen ads by similar websites just within a few hours of browsing them? The customer journey begins with awareness, is fuelled by interest and desire but does not necessarily end with a purchase. Data reveals that about 30% of customers show complete interest in the product...

Over the years, company marketing directly to customers (B2C) has evolved, and it continues to grow in a techno-centric manner that offers big profits for those who can master it.Businesses are now digitally engaging consumers with coupons and calls to action that appear on smartphone, desktop and in-app purchases.While companies are adopting the trending marketing modes, business owners must recognise that, B2C marketing is evolving. Listed...

Over the years, company marketing directly to customers (B2C) has evolved, and it continues to grow in a techno-centric manner that offers big profits for those who can master it.Businesses are now digitally engaging consumers with coupons and calls to action that appear on smartphone, desktop and in-app purchases.While companies are adopting the trending marketing modes, business owners must recognise that, B2C marketing is evolving. Listed...

The patterns in digital marketing trends for 2021 seem to revolve around two different, but almost conflicting ideas so far. First is a general humanization, discussing specific problems and tailoring content to suit the user (as opposed to mass appeal) for more personal interaction. Secondly, the fine-tuning of behind-the-scenes areas such as SEO and how you organise campaigns are far more mechanical and technological optimization,...

"Amazon Advertising" (formerly Amazon Marketing Services, or AMS), was launched by Amazon in 2018 as a search advertising solution for Amazon vendors. Similar to pay-per-click advertising on Google, when shoppers click on ads, sellers just pay. AMS is rising swiftly. In fact, ad revenues from Amazon are expected to amount to 12.75 billion in 2020, with an impressive growth of 23 % since 2019. A...

The Covid19 pandemic was a challenge to the world economy as a whole, and without a doubt; brands have taken in the hardest blow of all. While several brands have already declared bankruptcy in the wake of resource eroding and dwindling assets, there are still many that would follow the same suit, unless the financial activities begin the earliest. During this crisis of coronavirus, growing...

Many brands were utterly shaken by the 2018 Facebook algorithm update, which resulted in a nosedive of organic reach. Instagram being a part of the Facebook entity had also impressed and motivated brands to perform campaigns on both platforms simultaneously. However, currently, brands have noticed that their Instagram content has not scored the same degree of interaction as they did in the past. Creators are raising...

With the Pandemic, the demand of digital presence has increased than before. As the world is turning digital, your potential clients will now search you online. Owning a website might mean that your brand is legit, it does not guarantee that clients will continue to interact with you. And it’s no surprise, with the current situation Digital Interaction is the need of the hour. If...

After a crisis, or even a deflation, businesses who raise their marketing expenses boost profits even faster — both before and during the downturn as compared to the firms who cut back. But if the leadership doesn't buy into the notion that campaign investment is important right now then how would you maintain the positioning of your brand. How would you expand your firm now...

With the Pandemic, the demand of digital presence has increased than before. As the world is turning digital, your potential clients will now search you online. Owning a website might mean that your brand is legit, it does not guarantee that clients will continue to interact with you. And it’s no surprise, with the current situation Digital Interaction is the need of the hour. If...