Category: What’s Trending

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...

Customer Relationship Management is the golden key to every business. Everyone business, whether small, medium or large scale wants to maintain good relations with their old, new and existing customers. It is a strategy where you learn about customer behaviour and needs. Technology has been booming in the 21st century. As a result, there are plenty of CRM software that have come into existence. There...

Digital marketing is one of the most lucrative industries in the modern world. Modern day digital marketers are expected to be speedy and a vehicle to make your day to day marketing skills relevant in a changing market .You will need a way to close the skills gap for digital marketing. There are many verticals to digital marketing, one must have knowledge of all the...

There’s a lot of talk in the industry about ‘Marketing’. Whether it’s traditional or digital, however, Digital Marketing is high in demand. Being a part of the digital era makes it mandatory for one to understand the scope of digital marketing. The right and perfect group to get a job in Digital Marketing are the ‘Millennials’. The industry is getting younger, faster and more innovative every day and millennials are revolutionizing in every field. But the scope of digital marketing is...

This is the digital era. Everyone belonging to different demographics is now a consistent user of the internet.When your audience or consumers are on the internet then where would you advertise or market your product or services? That’s where you will need to have digital marketing skills, it will not only polish you but also keep you in demand because the industry is looking for digital marketing...

There many digital marketing strategies available today to promote your business online. However, choosing the right digital marketing platform to increase customer engagement on your brand is of utmost importance. Video marketing is even being used by the best digital marketing agencies in India. There are multiple reasons how video marketing can help your business. Here’s how you can use video marketing to your advantage: Using Videos...

Instagram recently announced its new feature called IGTV that allows users to upload vertical, long form videos on its native app or on its standalone app named IGTV. This new feature enables social marketing companies to connect with their existing audience as well as reach out to new kinds of audiences. Here are some ways to use IGTV for business that are recommended by top social media...

WhatsApp for Business - The New Marketing Medium What is WhatsApp? WhatsApp is a free mobile app that allows you to chat with other WhatsApp users, without text message charges. The app not only lets you send text messages for free but also lets you share files and images, GIFS, videos, and supports free video and voice calls.   What is WhatsApp Marketing? First let’s understand what is WhatsApp Marketing....