Category: What’s Trending

There many digital marketing strategies available today to promote your business online. However, choosing the right digital marketing platform to increase customer engagement on your brand is of utmost importance. Video marketing is even being used by the best digital marketing agencies in India. There are multiple reasons how video marketing can help your business. Here’s how you can use video marketing to your advantage: Using Videos...

Instagram recently announced its new feature called IGTV that allows users to upload vertical, long form videos on its native app or on its standalone app named IGTV. This new feature enables social marketing companies to connect with their existing audience as well as reach out to new kinds of audiences. Here are some ways to use IGTV for business that are recommended by top social media...

WhatsApp for Business - The New Marketing Medium What is WhatsApp? WhatsApp is a free mobile app that allows you to chat with other WhatsApp users, without text message charges. The app not only lets you send text messages for free but also lets you share files and images, GIFS, videos, and supports free video and voice calls.   What is WhatsApp Marketing? First let’s understand what is WhatsApp Marketing....

How Social Media impacts your SEO? - 6 things you don’t know   Social Media Marketing is a form of marketing where the brand, product or service on the internet utilizes social networking website as a marketing tool. The goal of social media marketing is to provide content that users will share with their social network to help a company increase their brand exposure, build their...

With so much content being produced today, using the right content marketing strategy that works effectively for generating leads has become vital. Creating engaging content is one of the most powerful technique in the social media marketing industry. The Digital Marketing industry is heavily saturated with companies creating and putting out robust and appealing content to attract customers and also potential clients. Therefore, it’s important...

Ever since Instagram launched its Stories feature in August 2016, it was instantly loved by the audience. This January, there were more than 500 million active users of the Instagram stories feature. This introduction of stories by Instagram has changed the marketing strategies of companies as well as digital marketing agencies drastically over the last few years. This Instagram stories marketing strategy helps brands to...

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing. Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...

Marketing your business is about recognizing, appealing to, and exploiting the behaviors of your target audience. Most digital marketing agencies in Mumbai believe that every target audience is distinctive, and the most successful marketing activities will alter from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of...

The 21st Century - an era where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet. Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence...

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...