Category: What’s Trending

With the Pandemic, the demand of digital presence has increased than before. As the world is turning digital, your potential clients will now search you online. Owning a website might mean that your brand is legit, it does not guarantee that clients will continue to interact with you. And it’s no surprise, with the current situation Digital Interaction is the need of the hour. If...

After a crisis, or even a deflation, businesses who raise their marketing expenses boost profits even faster — both before and during the downturn as compared to the firms who cut back. But if the leadership doesn't buy into the notion that campaign investment is important right now then how would you maintain the positioning of your brand. How would you expand your firm now...

With the Pandemic, the demand of digital presence has increased than before. As the world is turning digital, your potential clients will now search you online. Owning a website might mean that your brand is legit, it does not guarantee that clients will continue to interact with you. And it’s no surprise, with the current situation Digital Interaction is the need of the hour. If...

After a crisis, or even a deflation, businesses who raise their marketing expenses boost profits even faster — both before and during the downturn as compared to the firms who cut back. But if the leadership doesn't buy into the notion that campaign investment is important right now then how would you maintain the positioning of your brand. How would you expand your firm now...

Local marketing consists of outreach campaigns specifically intended to bring more local traffic. Local marketing is important, because it drives local business traffic. It brings people by the doors - Virtual or not. Local marketing is perhaps more important than ever at the moment. As we are being pushed apart by social distance requirements, we are becoming increasingly aware of how much we need to...

The COVID-19 virus is sweeping the world, by putting tremendous pressure on countries, societies and communities.There are government-enforced lockdowns in many places, and social distancing is now widely accepted as the most effective way to control the spread of the virus, a phrase we probably never encountered until a few months back. The virus may linger for a longer time, but this crisis will pass....

The news media has been flooded by discussion and speculation about the coronavirus or COVID-19. The COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. The top tech companies such as Apple, Oneplus or Uber say that it may affect their revenues as there is a decline in supply chain and consumer demand. But surprsingly, online publishers...

Throughout modern life the extensive use of social media redefines social contact and communication. Communication plays a significant role in reducing or exacerbating the psychological and behavioral reactions to crucial disasters and incidents. As recent events have shown, during and after crisis people continue to turn on social media. Officials may then use this media and other analytical tools to obtain public knowledge, mainly to increase situational understanding, but also to enhance...

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...

The news media has been flooded by discussion and speculation about the coronavirus or COVID-19. The COVID-19 novel coronavirus outbreak is a terrible human tragedy, affecting hundreds of thousands of people across the globe. The top tech companies such as Apple, Oneplus or Uber say that it may affect their revenues as there is a decline in supply chain and consumer demand. But surprsingly, online publishers...