Category: What’s Trending

Facebook shifted its focus from connecting with old friends and meeting new people with the same interest to generating revenue from Facebook ads. There are over 2 billion active users on Facebook which is more than the human population of many countries. With such an immense base of active users, Facebook kept generating revenue through ads, its number one priority rather than user-generated engagement from...

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...

When you think about emails, generally the conception is that there are a sender and a receiver, and the process is like this: you send an email, and the recipient receives it. However, the reality is that there are many things that happen between when you hit the “Send” button and when your recipient receives the email that you’ve sent. These processes might impact where...

Every business is slowly but surely inching their way to social media platforms. In order to capture the booming digital space, Facebook is the one platform that is most widely used. Therefore,, it’s high time that schools and districts should establish their business pages on Facebook. A lot of schools believe that Facebook is dead but,  it’s still alive. Facebook permits schools to reach a certain...

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...

Business-to-consumer (B2C) marketing refers to the tactics and practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of ways, one being that it often depends on the campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value. Many brands have opted to use LinkedIn as a social media platform to attract customers through marketing and various...

Digital is transforming the way the world does business, and the Healthcare and Pharmaceutical Industry is no exception. Both these industries are rapidly coming to terms with digital technology. New tech companies have started entering the market and existing players have had to up their game across marketing and operations.   Digital Marketing in the Healthcare Industry has significantly increased reach and provided the right message to...

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing.   Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...

Real estate digital marketing trends will only flourish if the people respond to the opportunities they come across. To close the deal communicating in person is important. But usually the primary communication between the real estate agent and the home buyers takes place online. Communicating online as its own benefits- speed, outreach, easy to use. In case, if something goes off track you could let...

The entire approach to marketing strategies has changed a lot in the past couple of years and influencer marketing campaigns have become an essential part of marketing strategies for a good number of brands lately. However, people find strategizing an influencer marketing campaign to be a little tough and hence it is important to plan your strategy well before you kickstart your campaigns. The influencer marketing campaign...