Category: What’s Trending

The patterns in digital marketing trends for 2021 seem to revolve around two different, but almost conflicting ideas so far. First is a general humanization, discussing specific problems and tailoring content to suit the user (as opposed to mass appeal) for more personal interaction. Secondly, the fine-tuning of behind-the-scenes areas such as SEO and how you organise campaigns are far more mechanical and technological optimization,...

"Amazon Advertising" (formerly Amazon Marketing Services, or AMS), was launched by Amazon in 2018 as a search advertising solution for Amazon vendors. Similar to pay-per-click advertising on Google, when shoppers click on ads, sellers just pay. AMS is rising swiftly. In fact, ad revenues from Amazon are expected to amount to 12.75 billion in 2020, with an impressive growth of 23 % since 2019. A...

The Covid19 pandemic was a challenge to the world economy as a whole, and without a doubt; brands have taken in the hardest blow of all. While several brands have already declared bankruptcy in the wake of resource eroding and dwindling assets, there are still many that would follow the same suit, unless the financial activities begin the earliest. During this crisis of coronavirus, growing...

Many brands were utterly shaken by the 2018 Facebook algorithm update, which resulted in a nosedive of organic reach. Instagram being a part of the Facebook entity had also impressed and motivated brands to perform campaigns on both platforms simultaneously. However, currently, brands have noticed that their Instagram content has not scored the same degree of interaction as they did in the past. Creators are raising...

With the Pandemic, the demand of digital presence has increased than before. As the world is turning digital, your potential clients will now search you online. Owning a website might mean that your brand is legit, it does not guarantee that clients will continue to interact with you. And it’s no surprise, with the current situation Digital Interaction is the need of the hour. If...

After a crisis, or even a deflation, businesses who raise their marketing expenses boost profits even faster — both before and during the downturn as compared to the firms who cut back. But if the leadership doesn't buy into the notion that campaign investment is important right now then how would you maintain the positioning of your brand. How would you expand your firm now...

With the Pandemic, the demand of digital presence has increased than before. As the world is turning digital, your potential clients will now search you online. Owning a website might mean that your brand is legit, it does not guarantee that clients will continue to interact with you. And it’s no surprise, with the current situation Digital Interaction is the need of the hour. If...

After a crisis, or even a deflation, businesses who raise their marketing expenses boost profits even faster — both before and during the downturn as compared to the firms who cut back. But if the leadership doesn't buy into the notion that campaign investment is important right now then how would you maintain the positioning of your brand. How would you expand your firm now...

Local marketing consists of outreach campaigns specifically intended to bring more local traffic. Local marketing is important, because it drives local business traffic. It brings people by the doors - Virtual or not. Local marketing is perhaps more important than ever at the moment. As we are being pushed apart by social distance requirements, we are becoming increasingly aware of how much we need to...

The COVID-19 virus is sweeping the world, by putting tremendous pressure on countries, societies and communities.There are government-enforced lockdowns in many places, and social distancing is now widely accepted as the most effective way to control the spread of the virus, a phrase we probably never encountered until a few months back. The virus may linger for a longer time, but this crisis will pass....