Category: What’s Trending

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...

The Wellness Industry continues to grow with $179 billion in revenue projected for 2020. For digital marketers to help brands earn a segment of that expected revenue its crucial for them to understand the emerging trends. These trends focus on weight loss, digestive health, sleep optimization, and natural beauty. They are delivered through a variety of products, from supplements to portion-controlled food packaging. If you’re looking...

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...

Customer Relationship Management is the golden key to every business. Everyone business, whether small, medium or large scale wants to maintain good relations with their old, new and existing customers. It is a strategy where you learn about customer behaviour and needs. Technology has been booming in the 21st century. As a result, there are plenty of CRM software that have come into existence. There...

There many digital marketing strategies available today to promote your business online. However, choosing the right digital marketing platform to increase customer engagement on your brand is of utmost importance. Video marketing is even being used by the best digital marketing agencies in India. There are multiple reasons how video marketing can help your business. Here’s how you can use video marketing to your advantage: Using Videos...

Instagram recently announced its new feature called IGTV that allows users to upload vertical, long form videos on its native app or on its standalone app named IGTV. This new feature enables social marketing companies to connect with their existing audience as well as reach out to new kinds of audiences. Here are some ways to use IGTV for business that are recommended by top social media...