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Category: What’s Trending

15 Nov

Marketing it B(Right) this Holiday Season

Over the last few years, e-commerce has completely monopolised holiday and festive sales. An enormous amount of money is spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There is a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas. E-Commerce continues to...
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15 Nov

Role of social media in Recruitment

Until recently, human resource (HR) professionals used to rely on old-fashioned mediums such as newspapers, advertisements, portals, consultancies, and employee referrals to fulfill vacancies at their respective work places. However now, the role of social media in recruitment has becoming increasingly vital and will replace all the traditional sources of recruitment.   Reasons why we should go with social media recruitment are: Number of Users -...
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14 Oct

SEO content Marketing for fitness Industry

If you are relatively new to the world of SEO Content Marketing, SEO basically refers to search engine optimization. It also refers to a process of optimizing a website that people search for via search engines like Google, Bing, etc. SEO strategies for fitness and health websites are essential.By content, we mean any information that exists on the web and is consumed by web users....
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14 Oct

Digital Amplifications of Trade Shows

Those who don’t know the B2B world would think that trade shows are saddled with poor reputation and an element of ‘annoyance’ or ‘repetition’. For those in the industry, you know that trade shows are the bread and butter of B2B. Trade shows have evolved from endless rows of booths and foldable tables to an activity with a special trade show marketing strategy team assigned to...
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17 Sep

Brand Loyalty & Retention Rate Relationship

Brand loyalty increases customer retention rate. Customer retention rate is an important factor to determine business growth and strength. Brand loyalty and customer retention have an established relationship. The more the brand loyalty, higher the retention rate. Especially in digital marketing firms and internet marketing companies. Customers don't always purchase products from websites. These statistics support the statement above - 92% of consumers who visit a site...
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17 Sep

Digital Marketing Trends in Automotive Industry

Digital marketing is the new way to sell - with increasing levels of technology and reach across the globe; digital marketing has proven to be an effective medium of advertising. A clear indication of this trend is the soaring advertisement cost in traditional means of advertisement - newspapers and televisions.   Digital marketing companies in Mumbai are booming and have clients ranging from food to auto-dealers.   Yes, you...
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20 Aug

Content-Led Marketing Campaigns That Drive Results

In the modern competitive marketplace, consumers have the power to bargain till they get the price they desire. Hence you may think that discounts and sales strategies are your best bet when it comes to gaining an edge, but here’s why you’re wrong: A good content-based marketing strategy drives six times higher conversion rates! Marketing tools are better suited for long-term positive results than sales tactics. Generating...
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20 Aug

Beauty brands and Digital Marketing – A Perfect Match

How often do you see beauty brand billboard campaigns? Probably not too often, this is because most of the beauty brands have abandoned their traditional ways of marketing and are now shifting to digital platforms. Social media has created a vast number of strong communities which have now become the new source of marketing. Marketers are now shifting to these modern methods because it is cost-effective...
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16 Jul

How Education Sector is Leveraging Social Media

Social Media, a key marketing platform for almost every industry trying to reach out to its respective target audiences, is the perfect platform for the Education Sector. Social Media in Education go hand in hand. With the abundant availability of its primary target audience, the Millennial, every Educational Organization is trying to make its mark on Social Media! So here are some compelling stats that...
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16 Jul

Healthcare Marketers Secret Weapon – The Phone

A phone was originally a device used to make calls and communicate with one another. Over the years, technology has made this piece of communication so advanced, that one can do almost anything and everything through a phone! With all kinds of professions and sectors turning their heads towards digital and social marketing, The Healthcare Market too can use the mobile phone as its secret weapon...
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