Category: What’s Trending

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing. Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...

Marketing your business is about recognizing, appealing to, and exploiting the behaviors of your target audience. Most digital marketing agencies in Mumbai believe that every target audience is distinctive, and the most successful marketing activities will alter from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of...

The 21st Century - an era where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet. Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence...

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...

Facebook shifted its focus from connecting with old friends and meeting new people with the same interest to generating revenue from Facebook ads. There are over 2 billion active users on Facebook which is more than the human population of many countries. With such an immense base of active users, Facebook kept generating revenue through ads, its number one priority rather than user-generated engagement from...

As a franchise, it’s important to ensure that you stand out online and also have a brand consistency. For that, it is paramount that you have a digital marketing strategy in place. Digital marketing strategies for franchises have proved to show significant growth in brand visibility online and also in generating leads. There are many effective digital marketing strategies to get more leads and visits;...

When you think about emails, generally the conception is that there are a sender and a receiver, and the process is like this: you send an email, and the recipient receives it. However, the reality is that there are many things that happen between when you hit the “Send” button and when your recipient receives the email that you’ve sent. These processes might impact where...

Every business is slowly but surely inching their way to social media platforms. In order to capture the booming digital space, Facebook is the one platform that is most widely used. Therefore,, it’s high time that schools and districts should establish their business pages on Facebook. A lot of schools believe that Facebook is dead but,  it’s still alive. Facebook permits schools to reach a certain...

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...

Business-to-consumer (B2C) marketing refers to the tactics and practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of ways, one being that it often depends on the campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value. Many brands have opted to use LinkedIn as a social media platform to attract customers through marketing and various...