Search Engine Optimization (SEO) is the process of increasing online visibility of a website or webpage on search engines like google by using efficient metatags, AdWords, and other important keywords. The main aim here is to increase the number of visitors on the landing page by getting the website link on top of the search results on search engines.
For example – When someone in Bandra searches for auto shops in Bandra, the links of auto shops which come on the top in search results have a well-integrated local SEO. Whatever Google thinks as top businesses in a locality, it shows that business on top of the list when people search for similar things.
There are a few basic key requirements for Local SEO for an auto business. They are as follows –
- Consistency of NAP – NAP stands for Name, Address, and Phone Number. The name stands for what your business is called, Address is where your business is located and Phone number is any number which can be directly connected to the company. Though this may seem obvious, this kind of information has been ignored and excluded very often, which results in local shops not showing up in the search engine localities, which shows why local business SEO should be perfectly set up. The company has to make sure their NAP exists on all local listing services as well. Adding the address with Google Business and Google Maps helps solidify the chances of the company showing up in local searches. This can result in multiple benefits of SEO.
- Website – Even though it’s possible to rank in the Google Local Pack without having a website, it is strongly advised to have one in order to prove authenticity. Having a website signifies you have a real business and it can be a major information provider to Google while it decides where to place you on the local SEO pack. SEO companies in Mumbai jointly agree that continuously updating the website is as important as creating it. You cannot leave it stale and idle after creating it. It has to be updated with new information regularly to maintain its position in the local searches. Fresh content attracts more customers and results in a higher level of engagement.
- Social Media – Another very important aspect to make sure the Local SEO is on point is by keeping an active and up to date Social Media. It is a good resource for optimizing social media for local SEO. Many Digital Agencies in Mumbai agree that local SEO can be optimized through social media.
There is no quick solution or easy fix to get your business found online for local searches. Much like with general SEO, it can be a time-consuming process, with no guarantees at the end of it. However, the above guidelines can help you get Local SEO success.