Category: Newsworthy

You've worked on social media campaigns, you've bought Google ads, you've worked on pay per click (PPC) campaigns, and you've sent out dozens of enticing emails to potential clients. They click on the link you've put in a blinking red box, and then land on your company's home page. For months on end, you have a high click-through rate (CTR) but little to no conversions...

In today’s digital world, the first interaction we have with clients or potential clients is via our websites. Once a person hears your company’s name, chances are they will Google you immediately to see if you even have a website. While owning a website might mean that your company is legit, it does not guarantee that clients will continue to interact with you. If you’re...

When emails came into existence back in the 1990s, it was a painstaking process to go through your inbox. You first had to bear with a series of beeps and dashes before your computer connected to the internet, and then wait as each page took its own time to load. Today however, emails have become the fastest method of communication. People who are attached to...

In the past, sales leads were obtained by presenting content to the general public and waiting for interested customers to react. Approaches like cold calling, TV ads and social media ads are examples of this. With search engine marketing however, the potential customers are the ones initiating contact. A person looking for a service online is one who is ready to buy. So when someone...

We live in the on-the-go era. Everything from shopping to bill payments has made its way from our desktops to our mobile devices. There’s no reason online marketing should be left out of this movement. It’s the norm to see people catching up on the news or checking their email on their daily commute. However, while emailers have been around for some time now, responsive...

The controversial new algorithm was criticized from start itself. It was labeled as 'The Death of Brands on Instagram' even before it came into effect. Regular instagrammers, Instagram influencers and brands ate their heart out over the new update. They asked (or literally begged) to their followers to turn on their post notifications. Everyone is fretting about the change in Instagram even though they have...

As the great Taylor Swift once sang, "Haters gonna Hate, Hate, Hate", funny as it is, even Brands have to bear a customer or two's brunt online. They can come in the form of honest long form write ups or a snarky comment. They can also be fake complaints planted by your 'industry well-wishers'! But one thing is for sure, there’s just no escaping a...

Over the last decade, marketing has evolved at an exponential rate. Earlier the primary means to expose your brand to the public eye were magazines, televisions, and billboards, but now a new dawn has arisen in marketing which has taken the world, or should I say digital world, by storm. Some experts even go as far as saying that digital marketing has overthrown traditional marketing, whereas...

Years come and go, so do special days, but to churn out successful Digital Campaigns is not an easy task! Digital Republik had recently executed a Digital Campaign called Save Santa in the month of December 2016, which was a simple online game in the spirit of Christmas. In the online game, users had to guide Santa away from explosives in his path and make him...

Today, online marketing is no longer considered as the not-so-popular cousin of the star attraction – Traditional Marketing. In fact, it's quite the opposite. Having a website that’s search optimized, engaging with your audience on social media, incorporating email marketing into your day-to-day marketing strategy has become second nature for most companies. In a bid to develop a successful online marketing strategy, companies need to keep their...