To top
Title Image

Category: What’s Trending

19 Feb

The Growth of the Healthcare Industry with Digitalization

Digital is transforming the way the world does business, and the Healthcare and Pharmaceutical Industry is no exception. Both these industries are rapidly coming to terms with digital technology. New tech companies have started entering the market and existing players have had to up their game across marketing and operations.   Digital Marketing in the Healthcare Industry has significantly increased reach and provided the right message to...
Continue reading
19 Feb

ROI on video marketing? We have some metrics you don’t want to miss

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing.   Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...
Continue reading
14 Jan

How can live chat benefit your real estate business?

Real estate digital marketing trends will only flourish if the people respond to the opportunities they come across. To close the deal communicating in person is important. But usually the primary communication between the real estate agent and the home buyers takes place online. Communicating online as its own benefits- speed, outreach, easy to use. In case, if something goes off track you could let...
Continue reading
14 Jan

6 ways to plan a successful influencer marketing campaign

The entire approach to marketing strategies has changed a lot in the past couple of years and influencer marketing campaigns have become an essential part of marketing strategies for a good number of brands lately. However, people find strategizing an influencer marketing campaign to be a little tough and hence it is important to plan your strategy well before you kickstart your campaigns. The influencer marketing campaign...
Continue reading
12 Dec

Why you need influencers as part of your marketing strategy

We live in a digital world – there's no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people...
Continue reading
15 Nov

Marketing it B(Right) this Holiday Season

Over the last few years, e-commerce has completely monopolised holiday and festive sales. An enormous amount of money is spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There is a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas. E-Commerce continues to...
Continue reading
15 Nov

Role of social media in Recruitment

Until recently, human resource (HR) professionals used to rely on old-fashioned mediums such as newspapers, advertisements, portals, consultancies, and employee referrals to fulfill vacancies at their respective work places. However now, the role of social media in recruitment has becoming increasingly vital and will replace all the traditional sources of recruitment.   Reasons why we should go with social media recruitment are: Number of Users -...
Continue reading
14 Oct

SEO content Marketing for fitness Industry

If you are relatively new to the world of SEO Content Marketing, SEO basically refers to search engine optimization. It also refers to a process of optimizing a website that people search for via search engines like Google, Bing, etc. SEO strategies for fitness and health websites are essential.By content, we mean any information that exists on the web and is consumed by web users....
Continue reading
14 Oct

Digital Amplifications of Trade Shows

Those who don’t know the B2B world would think that trade shows are saddled with poor reputation and an element of ‘annoyance’ or ‘repetition’. For those in the industry, you know that trade shows are the bread and butter of B2B. Trade shows have evolved from endless rows of booths and foldable tables to an activity with a special trade show marketing strategy team assigned to...
Continue reading