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Category: What’s Trending

20 Aug

Content-Led Marketing Campaigns That Drive Results

In the modern competitive marketplace, consumers have the power to bargain till they get the price they desire. Hence you may think that discounts and sales strategies are your best bet when it comes to gaining an edge, but here’s why you’re wrong: A good content-based marketing strategy drives six times higher conversion rates! Marketing tools are better suited for long-term positive results than sales tactics. Generating...
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20 Aug

Beauty brands and Digital Marketing – A Perfect Match

How often do you see beauty brand billboard campaigns? Probably not too often, this is because most of the beauty brands have abandoned their traditional ways of marketing and are now shifting to digital platforms. Social media has created a vast number of strong communities which have now become the new source of marketing. Marketers are now shifting to these modern methods because it is cost-effective...
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16 Jul

How Education Sector is Leveraging Social Media

Social Media, a key marketing platform for almost every industry trying to reach out to its respective target audiences, is the perfect platform for the Education Sector. Social Media in Education go hand in hand. With the abundant availability of its primary target audience, the Millennial, every Educational Organization is trying to make its mark on Social Media! So here are some compelling stats that...
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16 Jul

Healthcare Marketers Secret Weapon – The Phone

A phone was originally a device used to make calls and communicate with one another. Over the years, technology has made this piece of communication so advanced, that one can do almost anything and everything through a phone! With all kinds of professions and sectors turning their heads towards digital and social marketing, The Healthcare Market too can use the mobile phone as its secret weapon...
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13 Jun

Why You Need LinkedIn for B2B Marketing

Linkedin For B2B Marketing
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes...
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16 May

ROI on video marketing? We have some metrics you don’t want to miss

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing.   Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...
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16 May

Instagram – Powerhouse for Influencer Marketing

The rising growth of social media has prompted the ascent of the influencer marketing, all social media platforms have already absorbed it in. Influencer marketing is so far the most efficient way to market your products and services. Instagram, is one of the most advertised places to showcase your product. It is a place where you can showcase your product image with the help of...
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11 Apr

Loyalty Program – The Underdog of Digital Marketing

Did you know it costs a business 25 times more to attain a new customer than it does in retaining an existing customer? Not only that, but prevailing customers spend 67% more than new patrons. In short, customer loyalty really pays off and customer loyalty programs pay for themselves.   Customer loyalty programs have been around in some form or the other for decades. In today’s day, people...
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11 Apr

How Social Media Platforms Are Taking Over Online Shopping

Like food and water is a necessity to people, social media and e-commerce is a must for every business. A business cannot survive in this world of high competition without a digital presence. With the number of users increasing at an unbelievable pace, social media has taken over traditional advertising and is flourishing everywhere. A digital marketing agency with expertise in this field is a...
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15 Mar

Local SEO Packs For Auto Shops

Search Engine Optimization (SEO) is the process of increasing online visibility of a website or webpage on search engines like google by using efficient metatags, AdWords, and other important keywords. The main aim here is to increase the number of visitors on the landing page by getting the website link on top of the search results on search engines.   Local Search Engine Optimization is the process...
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