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Category: What’s Trending

15 Mar

360° videos – The New Way to go

The concept of communicating through videos has evolved over the years. The ways of storytelling have changed and even the methods of telling a story has changed with time. Brands use videos to communicate about their product to the general audience, videos make the message of the brand more interactive than ever before. A person can see, listen and in present times even interact with...
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20 Feb

Top 5 Digital Marketing Trends

Whether you’re a digital marketer or a casual social media user; you know how quickly the digital landscape changes. From new Facebook algorithms to the introduction of WhatsApp for Business to the advent of Artificial Intelligence, digital marketing evolves every year. 2018 is set to be no different and is arguably going to be the most exciting year for Digital Marketing, till date. Here are the top...
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20 Feb

Influencer Marketing Trends in 2018

Influencer marketing has been on a rise for a decade. It's one of the newest marketing strategies. Around 70% of consumers are influenced by peers recommendation when making a purchase and 30% are more likely to make a purchase when the recommendation is not by a celebrity. This is where bloggers and influencers come in. Consumers value the opinion of influencers more than celebrities because they...
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18 Jan

Marketing automation trends you need to follow!

Traditional marketing automation was simple and did not require a lot of attention and effort. Earlier people would send email blasts, receive leads and leave the rest to their sales team. Although now we have taken a step up, marketers are asked to drive the consumer experience which has compelled them to take a more sophisticated approach.   According to SiriusDecisions, “Some 85% of B2B marketers using...
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18 Jan

How AR and VR impacts Education and Business

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...
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17 Jun

Here’s why your E-mail campaigns need a personal touch

Real-time pricing, also known as dynamic pricing strategy is a practice in which businesses set flexible pricing for their products and services based on the market demand. With the advent of A.I., businesses create complex algorithms which base the pricing of their products based on competitor pricing, supply and demand, and other factors in the market. This is a common practice in most industries such...
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17 Jun

Your Marketing Mix is outdated without this!

It’s safe to say that almost nobody believes that celebrity who claims to use a year old, young mobile company over the behemoth mobile companies that dictate style and status. We barely even believe any form of commercials anymore. In fact, only 33% consumers trust advertisements now. We even go to the extent of installing half-defective ad blockers and risk infecting our devices to avoid...
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13 May

Why your product needs a video “trailer”

Search Engine Optimization has been changing drastically over the years, but if 2017 has brought with it any solid tips, an essential one is: If you want your company to stand out in the crowd, you need to start video optimization! Let's consider your product or service to be a movie. In all likelihood, the movie is great but people don't know about it. Print ads...
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13 May

The Now And The Future For Product Purchase- Social Videos

Social Media in today’s day and age is an integral part of any business. It has multiple benefits for various companies like establishing an online presence, branding, customer acquisition etc. In recent times, a new trend of video marketing on social media has gathered pace. These videos are capturing the interests of consumers more than the traditional content in the form of posts. Right from...
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15 Apr

Influence. Engage. Repeat.

A whopping 122 Million people in India use browsers with in-built adblockers in India. Today, Adblocking has grown by almost 90% as compared to 2015. This just goes to show how much people hate receiving unwarranted ads, relevant or not! However, this resentment towards such forms of advertising has created an alternate medium of creating touch points with customers. This medium is cool, quirky, organic...
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