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Category: What’s Trending

18 Jan

How AR and VR impacts Education and Business

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...
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17 Jun

Here’s why your E-mail campaigns need a personal touch

Real-time pricing, also known as dynamic pricing strategy is a practice in which businesses set flexible pricing for their products and services based on the market demand. With the advent of A.I., businesses create complex algorithms which base the pricing of their products based on competitor pricing, supply and demand, and other factors in the market. This is a common practice in most industries such...
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17 Jun

Your Marketing Mix is outdated without this!

It’s safe to say that almost nobody believes that celebrity who claims to use a year old, young mobile company over the behemoth mobile companies that dictate style and status. We barely even believe any form of commercials anymore. In fact, only 33% consumers trust advertisements now. We even go to the extent of installing half-defective ad blockers and risk infecting our devices to avoid...
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13 May

Why your product needs a video “trailer”

Search Engine Optimization has been changing drastically over the years, but if 2017 has brought with it any solid tips, an essential one is: If you want your company to stand out in the crowd, you need to start video optimization! Let's consider your product or service to be a movie. In all likelihood, the movie is great but people don't know about it. Print ads...
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13 May

The Now And The Future For Product Purchase- Social Videos

Social Media in today’s day and age is an integral part of any business. It has multiple benefits for various companies like establishing an online presence, branding, customer acquisition etc. In recent times, a new trend of video marketing on social media has gathered pace. These videos are capturing the interests of consumers more than the traditional content in the form of posts. Right from...
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15 Apr

Influence. Engage. Repeat.

A whopping 122 Million people in India use browsers with in-built adblockers in India. Today, Adblocking has grown by almost 90% as compared to 2015. This just goes to show how much people hate receiving unwarranted ads, relevant or not! However, this resentment towards such forms of advertising has created an alternate medium of creating touch points with customers. This medium is cool, quirky, organic...
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10 Mar

The Now and the Future for Product Purchase – Social Videos

Social Media in today’s day and age is an integral part of any business. It has multiple benefits for various companies like establishing an online presence, branding, customer acquisition etc. In recent times, a new trend of video marketing on social media has gathered pace. These videos are capturing the interests of consumers more than the traditional content in the form of posts. Right from...
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5 Feb

Why your product needs a video “trailer”

Search Engine Optimization has been changing drastically over the years, but if 2017 has brought with it any solid tips, an essential one is: If you want your company to stand out in the crowd, you need to start video optimization! Let's consider your product or service to be a movie. In all likelihood, the movie is great but people don't know about it. Print ads...
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12 Jan

Video Marketing, the new conversation secret weapon

The rise of the connected digital customer has lead to continuous shifts in the way marketers are managing their mobile, social & engagement marketing strategy. While it was always obvious that the customer (‘audience’) is less interested in what Brands are trying to ‘sell’ to her, & more interested in knowing‘what's in it for me’; Video Marketing has now become the ‘secret weapon’ for marketers globally...
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