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Category: What’s Trending

16 May

Instagram – Powerhouse for Influencer Marketing

The rising growth of social media has prompted the ascent of the influencer marketing, all social media platforms have already absorbed it in. Influencer marketing is so far the most efficient way to market your products and services. Instagram, is one of the most advertised places to showcase your product. It is a place where you can showcase your product image with the help of...
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11 Apr

Loyalty Program – The Underdog of Digital Marketing

Did you know it costs a business 25 times more to attain a new customer than it does in retaining an existing customer? Not only that, but prevailing customers spend 67% more than new patrons. In short, customer loyalty really pays off and customer loyalty programs pay for themselves.   Customer loyalty programs have been around in some form or the other for decades. In today’s day, people...
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11 Apr

How Social Media Platforms Are Taking Over Online Shopping

Like food and water is a necessity to people, social media and e-commerce is a must for every business. A business cannot survive in this world of high competition without a digital presence. With the number of users increasing at an unbelievable pace, social media has taken over traditional advertising and is flourishing everywhere. A digital marketing agency with expertise in this field is a...
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15 Mar

Local SEO Packs For Auto Shops

Search Engine Optimization (SEO) is the process of increasing online visibility of a website or webpage on search engines like google by using efficient metatags, AdWords, and other important keywords. The main aim here is to increase the number of visitors on the landing page by getting the website link on top of the search results on search engines.   Local Search Engine Optimization is the process...
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15 Mar

360° videos – The New Way to go

The concept of communicating through videos has evolved over the years. The ways of storytelling have changed and even the methods of telling a story has changed with time. Brands use videos to communicate about their product to the general audience, videos make the message of the brand more interactive than ever before. A person can see, listen and in present times even interact with...
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20 Feb

Top 5 Digital Marketing Trends

Whether you’re a digital marketer or a casual social media user; you know how quickly the digital landscape changes. From new Facebook algorithms to the introduction of WhatsApp for Business to the advent of Artificial Intelligence, digital marketing evolves every year. 2018 is set to be no different and is arguably going to be the most exciting year for Digital Marketing, till date. Here are the top...
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20 Feb

Influencer Marketing Trends in 2018

Influencer marketing has been on a rise for a decade. It's one of the newest marketing strategies. Around 70% of consumers are influenced by peers recommendation when making a purchase and 30% are more likely to make a purchase when the recommendation is not by a celebrity. This is where bloggers and influencers come in. Consumers value the opinion of influencers more than celebrities because they...
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18 Jan

Marketing automation trends you need to follow!

Traditional marketing automation was simple and did not require a lot of attention and effort. Earlier people would send email blasts, receive leads and leave the rest to their sales team. Although now we have taken a step up, marketers are asked to drive the consumer experience which has compelled them to take a more sophisticated approach.   According to SiriusDecisions, “Some 85% of B2B marketers using...
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18 Jan

How AR and VR impacts Education and Business

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...
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17 Jun

Here’s why your E-mail campaigns need a personal touch

Real-time pricing, also known as dynamic pricing strategy is a practice in which businesses set flexible pricing for their products and services based on the market demand. With the advent of A.I., businesses create complex algorithms which base the pricing of their products based on competitor pricing, supply and demand, and other factors in the market. This is a common practice in most industries such...
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