With the Pandemic, the demand of digital presence has increased than before. As the world is turning digital, your potential clients will now search you online. Owning a website might mean that your brand is legit, it does not guarantee that clients will continue to interact with you. And it’s no surprise, with the current situation Digital Interaction is the need of the hour. If you’re looking to drive up interaction on your website, and attract a fair amount of new followers, you need to ensure that you have a user-friendly website design.
If you’re looking to redesign your website, then here are a few website design guidelines for you to keep in mind:
1. Keep it Simple:
Users come to your website because they are looking for some specific piece of information, or because they need to complete some action. It’s important that you get rid of any unnecessary elements on your page. If something doesn’t serve a functional purpose, it needs to go because it makes it harder for visitors to complete what they’re trying to accomplish on your site.
2. Visual Hierarchy:
Similar to the concept of keeping it simple, you need to arrange your website content so that users automatically move towards the most important content first. The goal of your website should be to lead visitors to complete an action, but you should also make the journey enjoyable for them. Adjust the elements and content for visitor’s feasibility.
3. Easy Navigation:
Your website’s navigation should be intuitive. Visitors shouldn’t have to think about what their next step should be. Your website’s design should automatically lead them to where they want to go.
These user interface guidelines will help you make their journey smooth and simple:
- Your primary navigation structure should be simple and at the top of your page.
- Navigation should be included in your website’s footer as well.
- Allow people to easily track their navigation by using breadcrumbs on every page except the homepage.
- Put in a search box at the top of your site, so users can easily find what they’re looking for using keywords.
- Keep your navigation simple and to three levels or less.
- Your navigation should be kept consistent across your site.
While this may seem like an obvious suggestion, it’s an important one that any website design guide will highlight. Everything from your colour scheme, to your background images, typefaces and tone of content should be consistent over all your website pages. However, to avoid everything looking exactly the same; play around with the layouts so that even though your pages are similar, there is still some amount of difference to keep your website interesting.
You need to ensure your website design functions well not only on a laptop or desktop, but on a tablet or mobile device as well. To make the most of your website, it needs to be responsive and also highly-flexible. A user-friendly website will help set you on the right path, they are by no means a comprehensive set of web design guidelines. Keeping these tips in mind while overhauling your website may allow you to encourage users to interact with you more often, but at the end of the day, you need to do what you think is best for your website and your users.