Although live-streaming products such as Periscope and Meerkat have been around for a while now, live marketing has only recently started gaining traction, ever since Facebook live stream came out earlier this year. So what exactly is live marketing?
Engagement marketing or live marketing is a strategy that directly engages consumers and encourages them to be an active part of the evolution of a brand. With Facebook live marketing, followers can have an actual impact on the production of content rather than simply sitting back and passively posting comments or giving likes. Such engagement serves to bridge the gap between the brand and the consumer, and strengthen the connect.
Whether you choose to live-stream an important company announcement, an interview or a seminar or to host some sort or participatory event, here are some of the best practices to employ while marketing on Facebook:
- Provide a Quality Experience
The way you present your live-stream will influence how many viewers will be converted into regular followers, so it’s important to provide a worthwhile experience overall. Your followers are notified every time you go live with a broadcast, and that translates to more views.
- Make It Known
It’s important to make several announcements prior to your broadcast, informing your users that you plan on going live and letting them know what they can expect to see.
- Invest in a Good Net Connection
Wi-Fi is the preferred option when using Facebook live for marketing. Double check the speed and reliability of your internet connection before live-streaming to make sure your broadcast goes on uninterrupted.
- Be Compelling
The description of your broadcast should serve to persuade potential users to tune in and participate. Keep it short, informative, enticing and most importantly, accurate.
- Engage With Your Users
Show your appreciation for your viewers, try to answer as many questions as possible and be open and welcoming to feedback. The more involved your users are the better.
We already know that consumers are drawn to brands that engage with them on a personal level. And with videos being the most popular form of content consumption in recent years, it goes without saying that the future of live chat is more than promising.