The year 2019 witnessed many trends in the digital industry. It’s just the start of the year, but 2020 has much more in addition to this. It’s the year of new trends & advancements in digital marketing. We live in a time when marketing technology moves fast, and consumer interests and behaviours are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.
Read on to discover digital marketing trends in 2020 that will help your business not just survive, but thrive in this age of innovation.
Rise of Smart Speakers:
Smart speakers like Amazon Alexa, Google Home, and Apple HomePod have made their way in the consumer technology market in the past couple of years. 65% of smart speaker owners say they wouldn’t want to go back to life without their voice-controlled assistant.
It is likely to see more online publications embrace voice and publish audio content to these devices. There would be more ads on these platforms—after all, publications need to monetize content.
Social Media Stories will be the highlight:
Day by day there is a new trend in Social Media Marketing. First, Snapchat came out with the concept of “ My Story:’ then Instagram& Facebook stories were introduced followed by YouTube who unveiled their own story format called Reels. Social Media Stories help increase brand awareness and engagement, increase website traffic and are mainly cost-effective. Full-screen stories will take center stage, full-screen pieces of immersive content are casual and fun. Their mobile-friendly design makes them perfect pieces of social media, especially for modern digital users. The casual style and fun designs give them an authentic feel and make them immune to getting buried deep in a feed by a fickle algorithm.
Augmented & Virtual Reality will grow:
The rise of VR spaces will create new and immersive advertising environments for businesses that can’t be simply skipped over. Social media in VR is quite larger than life; practical applications of virtual and augmented reality are only going to increase in 2020. While virtual reality (VR) makes a lot of noise and gets everyone excited with grand sci-fi ideas, AR is much more implementable from a marketing standpoint. Experts predict that AR will continue to outpace VR in terms of market share.
Brands are increasingly using this technology to enhance the consumer experience and increase sales.
Live Video is the new Video Marketing:
Video marketing is one of the most important marketing trends today and likely for the next 5-10 years. Video is by far the most popular way customers want to learn about new products. Live Marketing is a new trend in 2020. Live video is particularly popular with a large number of businesses who use it for interviews, product demos and behind-the-scenes glimpses of the brand, such as life in the office, how products are made, company events, etc. With the decreasing cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever.
Online Video advertising and its new trends will be the highlight, give the live video a try when creating Stories. You can be one of the top Video Marketing Agency in India if you incorporate this as one of your services.
Chatbots will become mandate:
Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time with your customers or site visitors.
Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work.
Many brands already use chatbot technology, including food delivery brand Swiggy, so stay ahead of the curve and develop a chatbot for your brand. The novelty will fade but we will see them become more widespread and usable.
These are a few of the emerging trends in digital marketing for the year 2020. A successful online marketing agency must follow these trends as it may increase the quality of services they provide. Top digital marketing companies in Mumbai, India have already incorporated these trends in their service, don’t be the last one to do so.