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Category: Popular Reads

15 Mar

“My Parents are on Facebook, Not Me!”

When Mark Zuckerberg launched Facebook, he was a 19-year-old in his second year at university. Fast forward 14 years and the young people who he was so successful in luring to Facebook to drive it to become the world’s biggest social networking site are now his biggest problem.   Facebook, the leading social media network with more than 2 billion users worldwide is losing young users at...
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20 Feb

Digital Marketing Trends in Automotive Industry

Digital marketing is the new way to sell - with increasing levels of technology and reach across the globe; digital marketing has proven to be an effective medium of advertising. A clear indication of this trend is the soaring advertisement cost in traditional means of advertisement - newspapers and televisions.   Digital marketing companies in Mumbai are booming and have clients ranging from food to auto-dealers.   Yes, you...
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20 Feb

Importance of Emotions in B2B Marketing

Does Emotional Marketing ring a bell? Many Digital Marketing Companies now bring out an emotional touch while marketing. While marketing in the B2B Industry, it was always believed that purchase decisions are based on logic and rational thinking and B2C was all about emotions but now emotions play a huge role in both, B2B and B2C Marketing. Studies by neuroscientists have shed new light on the causes of behavior, specifically on...
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18 Jan

Trends of Digital Marketing in Automotive Industries

As the automotive Industry gets bigger day by day, and digital marketing takes over the world at a quick pace, it surely is a great decision to combine these two forces. Using digital marketing in the automotive industry is a great idea for the growth and success of the automotive brands.   When researching and purchasing products, the user behavior has moved and the use of digital...
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18 Jan

The Beauty Industry and YouTube

There has been a shift in the way marketers attract an audience. They no longer rely on photoshopped models of billboards and lifestyle magazines. Instead, they use YouTube as it has become the leading source of referral for major cosmetic brands today. YouTube is the new beauty counter and content creators are the new editors. As YouTube attracts much larger audiences than traditional print media...
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14 Dec

Social Media – A New Door For Dermatology

In today’s world, everything you see, every organization you come across and every sector you have heard of, has some kind of Social Media presence. With its vast usage in the recent past, the scope for Social Media Marketing is unimaginably high. It’s hard not to stress on the importance of Social Media and how it has taken over the whole world so quickly. With...
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14 Dec

The Rise of Live Streaming Videos

With new strategies and concepts coming out every day, the internet has become revolutionary and vast to an extent where you can do almost everything possible on it. One of the most popular aspects, a crowd favorite, a platform which has got the masses hooked, is social media. With a massive chunk of the population using social media platforms daily, whatever new concepts come up...
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14 Dec

Social Media & The Big Players

From the million dollar organisation to garage start-ups, from Fortune 500s to the local deli around the corner, companies using social media marketing to reach out to a wider audience is a trend that is picking up full steam! According to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center for Marketing Research, Fortune 500 companies are understanding the benefits of...
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17 Nov

Healthcare Marketing – The Latest Trends

Healthcare can be defined as providing various kinds of medical products, equipment’s, and services to protect or increase the quality lives for patients. Quality healthcare is a very important factor in today’s world. In most countries, alongside the economy, quality healthcare is a major political issue. Diagnosis, prevention, cure and rehabilitation of patients affected by one or more health disorders are some parts which are covered in...
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12 Oct

Content Marketing – The underdog that is catching up

“Content Marketing is the future.” If you’re in the marketing space, you’ve probably heard this. Ever stopped to wonder why though? Before you’re overwhelmed with numbers, reasons, and lists, let’s understand what Content Marketing really is. Content marketing is the process of developing, executing, and delivering the content needed to create, nurture, and grow a company’s customer base. Many cite the 1895 launch of John Deere’s ‘The...
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