In today’s world, everything you see, every organization you come across and every sector you have heard of, has some kind of Social Media presence. With its vast usage in the recent past, the scope for Social Media Marketing is unimaginably high. It’s hard not to stress on the importance of Social Media and how it has taken over the whole world so quickly. With ever-growing users, platforms like Facebook, Instagram and Twitter are the generally some of best platforms to promote any kind of product or service. Any company can majorly benefit with the right guidance from a Social Media Marketing Agency.
Dermatology is the branch of medicine dealing with the skin, nails, hair and its diseases. It is a specialty with both medical and surgical aspects. A dermatologist treats diseases, in the widest sense, and some cosmetic problems of the skin, scalp, hair, and nails too. With the booming of the social media market and usage, it is the perfect moment for dermatology to take the social media path.
Facebook, Twitter, Google Plus, and LinkedIn present a great marketing opportunity for dermatologists who look to promote awareness and their practice. Potential patients are increasingly embracing social networks as an integral part of their everyday lives. The phenomenon is no longer restricted only to the youth. Interestingly, statistics show that a massive number of the over-50 population is joining social networks.
Dermatologists who have yet not understood the importance of social media marketing for dermatology must realize that it is not just a tool for building relationships, but it is also good for their businesses. A high targeted visibility in an organic search is what a great dermatology website deserves to have. Social media activities are being used as one of the most reliable forms of evidence to determine the worthiness of a website from the point of view of online readers.
For instance, when someone shares useful content from a dermatology website on a social media platform like Facebook or Twitter, a search engine can determine the value and relevance of that particular website. Every link or mention of the website on social networks is viewed by search engines as an endorsement of the content by the general readers on the Internet. So page rankings improve as more and more people “vote” for the website on social networks.
Dermatologists can enhance their social media networking by providing unique, relevant, and highly useful nuggets of information to readers regularly. Interesting blog posts, compelling news items, patient testimonials, case studies, e-books, and useful web links, apart from educational images and videos, can be posted on a dermatologist’s social media accounts to gain higher visibility.
Most of these social media platforms have tools that are specifically meant to help you target a specific audience with your advertisement or post. While some of these methods are paid promotions, they are surprisingly affordable and are a way to make sure your message is getting to the people who can potentially become one of your new patients.
Almost 23 percent of the entire time an average user spends online, is spent on social networking. These numbers are compelling a growing number of small businesses and professionals, including dermatologists, to consider leveraging the immense power of social media to their marketing advantage. Whether you’re posting about the latest news about your clinic or responding to questions online, there is one thing that will help you build a better social presence, and that is – Authenticity.
Internet users tend to be suspicious of the things written or conveyed online. If your potential patients have any reason to doubt what you’re saying, they will. The reason being that trust is really hard to earn online. Most of your patients won’t blindly trust reviews, and they’ll do a little more research to determine if you’re being genuine. This means that being clear, being concise, and being yourself is always the way to go.