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Category: Popular Reads

11 Nov

A 5 step guide to measure the event ROI

After your event has ended it is important to check the return on investment or the value it is brought to the company or the brand. All of the time, money, and resources you’ve poured into it are placed by the side of the post-event benefits to determine the return on investment (ROI). What you learn about your current event will determine where you invest your...
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11 Nov

Why your school needs to go Digital?

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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12 Oct

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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12 Oct

Facebook launches ‘Brand Collabs Manager’ to boost influencer marketing

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...
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21 Aug

How CRM can help your business grow

Customer Relationship Management is the golden key to every business. Everyone business, whether small, medium or large scale wants to maintain good relations with their old, new and existing customers. It Is a strategy where you learn about the customer behavior and their needs. Technology has been booming in the 21st century. As a result, there are plenty of CRM softwares that have come into...
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21 Aug

Where will your marketing budget be most efficient?Facebook Ads v/s Google Ads

Marketing in every form has a huge impact on the sales of a company in today’s time. Reaching a potential customer directly in their homes has become possible in this day and age. The 2 widely used are Google AdWords and Facebook Ads. The differences between - Google AdWords and Facebook Ads Before we understand the strengths and features of Google AdWords and Facebook Ads, it’s crucial...
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14 Jul

How to market content for your B2B audience?

Marketing your brand to the right audience as a B2B company is very important.Marketing a B2B company is very different from marketing a B2C company since your audience doesn’t consume the content as a traditional consumer would. A good digital marketing agency would know how to divide the content for each audience. Surveys and studies show that most B2B audiences engage in business content through social...
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14 Jul

8 Effective Digital Marketing Strategy that Attracts & Engages Students

It’s not wrong to say that there are more people online than in physical shops now. Technology has become an integral part of our lives. Whenever we have a question our first instinct is to check on Google, similarly, we look on Facebook for public opinion. For any company, institution or organization it is essential to have digital engagement strategies. Not only for big companies...
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15 Jun

Important Tips for your Conversion Marketing Strategies

As a marketer, you must very well be into multiple campaigns to drive sales or engagement activities on your website. Often you wonder why your sales are not increasing, in spite of doing everything right, making your site easily accessible, having a call to action and so on. Consumers now-a-days have an idea of what their getting into when they’re asked to “Sign Up” or...
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15 Jun

Importance of Page Speed Optimization

E-commerce is a virtual race and speed is the key component of any race. Site speed plays a very crucial role in e-commerce sector. Every e-commerce aims to increase their conversion rate and decrease the bounce rates. Many studies have been done to try and figure out the main cause for increasing bounce rates and studies show that one of the key reasons for increasing...
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