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Category: Popular Reads

12 Mar

Top 5 Healthcare Marketing Tips for 2020

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...
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12 Mar

2020: A year of e-commerce

Many manufacturing companies have started to focus on e-commerce. Brands from various industries especially the B2C sector is advised to be e-commerce enabled.E-commerce sector is highly competitive where relevancy has to be a top priority. Online businesses must constantly be aware of various trends that can attract eye-balls i.e consumers to their brand and products. Many of the established e-commerce companies have agreed that if startup e-commerce websites...
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8 Feb

How AR and VR impacts Education and Business

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...
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8 Feb

How the Wellness trends will evolve in 2020?

The Wellness Industry continues to grow with $179 billion in revenue projected for 2020. For digital marketers to help brands earn a segment of that expected revenue its crucial for them to understand the emerging trends. These trends focus on weight loss, digestive health, sleep optimization, and natural beauty. They are delivered through a variety of products, from supplements to portion-controlled food packaging. If you’re looking...
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13 Jan

TikTok – Digital Marketing Trend

A China-based start-up Byte Dance became the first to crack the US market with its video production app. TikTok is the most downloaded mobile application in the past two years. TikTok is mobile-friendly which makes it convenient for the users, coupled with its creative lean and digestible bite-sized content. These are elements that have propelled the platform's colossal success in recent times. While other digital...
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13 Jan

Digitization in the Travel and Tourism Industry

Digitization in the Travel and Tourism Industry Travel and Tourism industry go hand in hand with Digital Marketing. The new generation of travellers no longer just rely on local agencies to help them decide their itinerary. Gen Zersare getting inspiration online via various channels including Facebook, YouTube, Instagram and many other travel channels. The travel industry has adapted well on the realm of the digital world to...
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7 Dec

How to market content for your B2B audience?

Marketing your brand to the right audience as a B2B company is very important. Marketing a B2B company is very different from marketing a B2C company since your audience doesn’t consume the content as a traditional consumer would. A good digital marketing agency would know how to divide the content for each audience. Surveys and studies show that most B2B audiences engage in business content through...
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7 Dec

Tips to Improve your Social Media Ads Strategy

Organic content doesn’t have the same reach on Social Media anymore. In fact, Facebook posts from brand pages saw a decline in engagement. But that’s why so many organizations now rely on social media advertising more than ever. Paid social media, is “the” thing. It’s the easiest and one of the biggest social media trends one can do to get their content in front of their audience. How...
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11 Nov

A 5 step guide to measure the event ROI

After your event has ended it is important to check the return on investment or the value it is brought to the company or the brand. All of the time, money, and resources you’ve poured into it are placed by the side of the post-event benefits to determine the return on investment (ROI). What you learn about your current event will determine where you invest your...
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11 Nov

Why your school needs to go Digital?

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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