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Category: Popular Reads

17 Jun

Covid ‘s influence on the Beauty and Wellness Industry

The COVID-19 virus is sweeping the world, by putting tremendous pressure on countries, societies and communities.There are government-enforced lockdowns in many places, and social distancing is now widely accepted as the most effective way to control the spread of the virus, a phrase we probably never encountered until a few months back. The virus may linger for a longer time, but this crisis will pass....
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17 Jun

Online Local Marketing for Small Brands

Local marketing consists of outreach campaigns specifically intended to bring more local traffic.Local marketing is important, because it drives local business traffic. It brings people by the doors - Virtual or not. Local marketing is perhaps more important than ever at the moment. As we are being pushed apart by social distance requirements, we are becoming increasingly aware of how much we need to come...
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18 May

Top 5 Healthcare Marketing Techniques in 2020

Digital marketing is very important in today’s technology-driven world. Brands can craft and create their own desired reputation via social media and online reviews. This shows that, having a social media strategy will always help you leverage your business especially if you’re a healthcare brand. It’s no secret that developing medical knowledge and getting new patients are hard-work. Patients are demanding better services to improve...
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18 May

Best practice to build online presence during COVID-19

The financial burdens due to Covid-19 has put many Small and Medium Business (SMB) in search of affordable ways to commercialize their business. The good news is that more people spend time online than ever before and there are many simple ways to digitally reach your customers without spending a dime. As people around the world are adjusting to the new standard of social distancing, small...
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2 Apr

Exciting B2B marketing strategies to look for in 2020

Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools and topics. Marketing strategies for various industry might be similar but the technique of implementing the strategies would differ. Digital Marketing has been an open gate to all industries in order to market their brands. Whether its healthcare, wellness or B2C. The most commonly asked question is...
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2 Apr

Top 5 Healthcare Marketing Techniques in 2020

Digital marketing is very important in today’s technology-driven world. Brands can craft and create their own desired reputation via social media and online reviews. This shows that, having a social media strategy will always help you leverage your business especially if you’re a healthcare brand. It’s no secret that developing medical knowledge and getting new patients are hard-work. Patients are demanding better services to improve...
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12 Mar

Top 5 Healthcare Marketing Tips for 2020

Digital marketing is evolving gradually every day. From being incorporated into every possible industry,to becoming the major source of marketing for several corporations, digital marketing has flourished. Why is healthcare marketing important? Healthcare marketing refers to the marketing strategies for healthcare providers, insurers, suppliers and advocacy groups to attract new patients and increase awareness of their healthcare business. In today’s date, progress in the Healthcare Industry...
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12 Mar

2020: A year of e-commerce

Many manufacturing companies have started to focus on e-commerce. Brands from various industries especially the B2C sector is advised to be e-commerce enabled.E-commerce sector is highly competitive where relevancy has to be a top priority. Online businesses must constantly be aware of various trends that can attract eye-balls i.e consumers to their brand and products. Many of the established e-commerce companies have agreed that if startup e-commerce websites...
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8 Feb

How AR and VR impacts Education and Business

Learning has evolved over the years, from reading textbooks to 'googling' the things you want to know about. More and more information is available for people to consume than they could ever ask for. Virtual Reality (VR) and Augmented reality (AR) have emerged as modern ways of channeling information to the audience in a more interactive and user-friendly manner. Instead of just reading or viewing,...
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8 Feb

How the Wellness trends will evolve in 2020?

The Wellness Industry continues to grow with $179 billion in revenue projected for 2020. For digital marketers to help brands earn a segment of that expected revenue its crucial for them to understand the emerging trends. These trends focus on weight loss, digestive health, sleep optimization, and natural beauty. They are delivered through a variety of products, from supplements to portion-controlled food packaging. If you’re looking...
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