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Category: Popular Reads

18 Mar

Tips to use Video Marketing for maximum customer engagement

There many digital marketing strategies available today to promote your business online. However, choosing the right digital marketing platform to increase customer engagement on your brand is of utmost importance. Video marketing is even being used by the best digital marketing agencies in India. There are multiple reasons how video marketing can help your business.   Here’s how you can use video marketing to your advantage: Using Videos...
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19 Feb

5 need to know tools for lead generation through social media

With so much content being produced today, using the right content marketing strategy that works effectively for generating leads has become vital. Creating engaging content is one of the most powerful technique in the social media marketing industry. The Digital Marketing industry is heavily saturated with companies creating and putting out robust and appealing content to attract customers and also potential clients. Therefore, it’s important...
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19 Feb

Important objectives brands should know about micro influencers

The whole concept of micro - influencer engagement is very essential in the marketing field. Marketing agents who comprehend the impact of influencers on businesses generally also pay heed to micro-influencer marketing. The manner in which micro-influencers use their portal is of utmost importance.   Long Term Perspective: At present very few influencers earn their annual income from their work as an influencer, most of the micro-...
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14 Jan

Online Marketing For schools Via Facebook

Every business is slowly but surely inching their way to social media platforms. In order to capture the booming digital space, Facebook is the one platform that is most widely used. Therefore,, it’s high time that schools and districts should establish their business pages on Facebook. A lot of schools believe that Facebook is dead but,  it’s still alive. Facebook permits schools to reach a certain...
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14 Jan

How to use IGTV for your Business

Instagram recently announced its new feature called IGTV that allows users to upload vertical, long form videos on its native app or on its standalone app named IGTV. This new feature enables social marketing companies to connect with their existing audience as well as reach out to new kinds of audiences. Here are some ways to use IGTV for business that are recommended by top social media...
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12 Dec

A guide to Instagram for Healthcare professionals

Instagram as a social media marketing tool has often been something more connected to the fashion or sports industry but it’s relevance in the healthcare industry has been enormous too. Making people aware about different home remedies and ways to avert problems, providing information about programs regarding diet control or pet issues or even simply keeping the hospital’s or medical institution’s name can have a...
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12 Dec

Why your school needs to go digital

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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15 Nov

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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15 Nov

6 way to maximize your Brick and Mortar business

The 21st Century - an era where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet.   Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence...
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