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Category: Popular Reads

15 Nov

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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15 Nov

6 way to maximize your Brick and Mortar business

The 21st Century - an era where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet.   Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence...
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14 Oct

4 Reasons why Retargeting for Small business

Imagine you walk into a store to buy a specific laptop. The store does not have that particular laptop but is the sole distributor for another model. The alternate model has specifications that is at par with the laptop that you walked in to buy. You walk out of the store confused about which laptop to buy. This is where remarketing helps. If the alternate model...
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17 Sep

“My Parents are on Facebook, Not Me!”

When Mark Zuckerberg launched Facebook, he was a 19-year-old in his second year at university. Fast forward 14 years and the young people who he was so successful in luring to Facebook to drive it to become the world’s biggest social networking site are now his biggest problem.   Facebook, the leading social media network with more than 2 billion users worldwide is losing young users at...
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17 Sep

Top Healthcare Marketing Trends 2018

Technology has taken over all our lives where we have become too dependent on the former. Technology is no more a need, it a necessity. People have shifted to using their phones for any form of medical aide rather than visiting a doctor’s clinic. Here are the 5 emerging healthcare trends of 2018.   Investment in the patient’s portal A patient portal is an online website or...
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20 Aug

The Digital Revolution in the Education Industry

Let’s go a little back in time; hundreds of years ago children would educate themselves via different means like self-directed plays and simple exploration. Slowly classrooms were built and education started gaining importance. Today, education is evolving; digital marketing is playing a very important role in the Education Industry. Can you think of any reputed school or college which does not have a website or...
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20 Aug

Unanswered Calls: The Plague of Paid Search ROI

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...
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16 Jul

LinkedIn is the hottest B2C social media platform in town

Business-to-consumer (B2C) marketing refers to the tactics and practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of ways, one being that it often depends on the campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value.   Many brands have opted to use LinkedIn as a social media platform to attract customers through marketing and various...
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16 Jul

Facebook launches ‘Brand Collabs Manager’ to boost influencer marketing

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...
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13 Jun

5 Ways to Connect Online Marketing with Offline Sales

Marketing your business is about recognizing, appealing to, and exploiting the behaviors of your target audience. Most digital marketing agencies in Mumbai believe that every target audience is distinctive, and the most successful marketing activities will alter from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of...
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