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Category: Popular Reads

13 Jan

TikTok – Digital Marketing Trend

A China-based start-up Byte Dance became the first to crack the US market with its video production app. TikTok is the most downloaded mobile application in the past two years. TikTok is mobile-friendly which makes it convenient for the users, coupled with its creative lean and digestible bite-sized content. These are elements that have propelled the platform's colossal success in recent times. While other digital...
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13 Jan

Digitization in the Travel and Tourism Industry

Travel and Tourism industry go hand in hand with Digital Marketing. The new generation of travellers no longer just rely on local agencies to help them decide their itinerary. Gen Zersare getting inspiration online via various channels including Facebook, YouTube, Instagram and many other travel channels. The travel industry has adapted well on the realm of the digital world to increase their brands' awareness and...
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7 Dec

How to market content for your B2B audience?

Marketing your brand to the right audience as a B2B company is very important. Marketing a B2B company is very different from marketing a B2C company since your audience doesn’t consume the content as a traditional consumer would. A good digital marketing agency would know how to divide the content for each audience. Surveys and studies show that most B2B audiences engage in business content through...
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7 Dec

Tips to Improve your Social Media Ads Strategy

Organic content doesn’t have the same reach on Social Media anymore. In fact, Facebook posts from brand pages saw a decline in engagement. But that’s why so many organizations now rely on social media advertising more than ever. Paid social media, is “the” thing. It’s the easiest and one of the biggest social media trends one can do to get their content in front of their audience. How...
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11 Nov

A 5 step guide to measure the event ROI

After your event has ended it is important to check the return on investment or the value it is brought to the company or the brand. All of the time, money, and resources you’ve poured into it are placed by the side of the post-event benefits to determine the return on investment (ROI). What you learn about your current event will determine where you invest your...
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11 Nov

Why your school needs to go Digital?

Nowadays, the outlook of running schools has changed. Running schools has now become more about it being a business rather than running a social activity for a good cause of educating people. However, over the past couple of years, social media has transformed the way people look at handling schools and converting the prospects into enrollments. Parents and teenagers are all online, and nowadays expect...
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12 Oct

Content Strategies – A Necessity in the Healthcare Industry

The Content Marketing Institute (CMI) defined content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.”   Content is a powerful engagement tactic for marketing across all industries & sectors. Even though people are aware of the importance of having a good content strategy in place,...
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12 Oct

Facebook launches ‘Brand Collabs Manager’ to boost influencer marketing

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...
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21 Aug

How CRM can help your business grow

Customer Relationship Management is the golden key to every business. Everyone business, whether small, medium or large scale wants to maintain good relations with their old, new and existing customers. It Is a strategy where you learn about the customer behavior and their needs. Technology has been booming in the 21st century. As a result, there are plenty of CRM softwares that have come into...
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21 Aug

Where will your marketing budget be most efficient?Facebook Ads v/s Google Ads

Marketing in every form has a huge impact on the sales of a company in today’s time. Reaching a potential customer directly in their homes has become possible in this day and age. The 2 widely used are Google AdWords and Facebook Ads. The differences between - Google AdWords and Facebook Ads Before we understand the strengths and features of Google AdWords and Facebook Ads, it’s crucial...
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