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Behavioural Targeting Just Went a Step Further with Snapchat

In today’s world, if you don’t have a digital presence, it’s almost as if you can’t be taken seriously. From[…]

My 4 Frequently Used Apps: Evernote:“Well prepared, is a battle half won”. My preparation is led by ‘Evernote’ It helps[…]

Social media might be the unrivalled victor when it comes to B2C marketing, but what about B2B? Can social media[…]

Over the last decade, marketing has evolved at an exponential rate. Some experts even go as far as saying that[…]

Social media is rapidly changing the business landscape. Take for example Instagram. The photo-sharing network recently launched a feature known[…]

When Facebook started off in 2004, it was as simple as your name, your photo and your basic details. It[…]

Picture this: You are at a clothing store with the most fashionable ensembles you’ve ever seen! You rush to the[…]

In the recent past, social media has been making some big waves in the marketing industry. It’s easy to see[…]

Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that[…]

Although live-streaming products such as Periscope and Meerkat have been around for a while now, live marketing has only recently[…]