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20 Jan

2021 B2C Trends in Digital Marketing That Shapes Strategies

Over the years, company marketing directly to customers (B2C) has evolved, and it continues to grow in a techno-centric manner that offers big profits for those who can master it.Businesses are now digitally engaging consumers with coupons and calls to action that appear on smartphone, desktop and in-app purchases.While companies are adopting the trending marketing modes, business owners must recognise that, B2C marketing is evolving.

Listed below are few of the top B2C Marketing Trends:

    1. Artificial Intelligence
      Chatbots are the upcoming personalities when it comes to AI that will help answer client questions and participate in real conversations. Imbued with an increasingly strong capacity to understand words, they can also give impromptu responses& anticipate the necessary needs of a client
    2. Instant Messages
      Messaging is one of the easiest ways to meet clients. It is effective because of its ability to serve someone’s need for communication and assistance immediately. Messaging, in addition, is short and non-intrusive.
      It can be done between phones, but between social networks, it is just as common and successful. For instance, customers receiving instant messages via Twitter or Facebook are likely to follow up on calls to action.

      Top B2B Trends
    3. Communicate through New sletters
      While messaging is on the rise, e-mail newsletters remain efficient marketing tools. In reality, when it comes to targeting older markets, when compared to social media, organic traffic, and search conversion, the newsletter is the top performer in terms of ROI.There is a high success rate for engaging potential recipients in a customised e-mail marketing campaign.
    4. Attention Span
      The best way to target consumers is to produce a video that plays entirely until sites such as YouTube encourage watchers to skip the ad for six to eight seconds. Doing so gives businesses the opportunity to reach consumers with a full message in a way that does not cause the message to be interrupted by short attention spans.
    5.  Hybrid Plan
      In addition to digital service, a hybrid digital marketing trend blends real-world marketing and customer assistance with the potential to meet the so-called Generation Z. Companies need to follow some form of hybrid digital-in-person marketing strategy for full traffic conversion in this increasingly important market.
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