An explainer video is a short video that businesses use to quickly introduce themselves, explain what they do, and explain how they can help solve their customer’s’ problems. These short, succinct videos – which should generally be around 30-90s seconds in length – have begun to pop up on company websites, on emails and on social media. Whether it’s a complex idea or a creative solution, these videos generally leave a lasting impression on customers to learn more about your products and services. A product page on its own can certainly get your message across but using video will elevate your message to include an emotional element which is one the foundations of sales & marketing. This is an excellent, yet underrated form of video marketing for B2B customers.
Building a successful explainer video marketing strategy will increase your popularity, generate higher ratings and ensure more engagement. According to video marketing experts Wyzowl:-
- 93% of businesses that use video believe that it has increased user understanding of their product or service.
- 36% of businesses believe that they’ve received fewer support queries as a result.
- 45% of businesses who use video say they have an explainer video on the home page
- 83% say their homepage has become more effective.
Boost In Conversion Rates
According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. These videos keep track of what products or services potential customers are interested in by displaying the number of views on each video, making it an essential form of B2B marketing.
Conveys More Information In Less Time
According to Forrester Research, a minute of video is worth 1.8 Million words. A one minute video will have the same influential power as 900 blog posts of 2000 words each, proving how powerful explainer videos are for business.
Customers can easily relate to them. Importantly, it also gives you the chance to showcase your brand persona.
Get tagging on Social Media
Tagging relevant people and other businesses can help companies a lot in their initial phases. It is an assured way of increasing viewership and followers. A lot depends on the content but it is one of the more effective organic traffic generation strategies available.
Free video hosting sites such as YouTube and Vimeo (and even Facebook!) have useful tools that allow you to upload your videos and use keywords to draw interest to them. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than reading text blocks on a website.
More Engaging and Attention Grabbing
In an attempt to garner more interest, some business owners may cram loads of pictures, flashy animations and colourful fonts, which only confuses a potential customer and slows down the load time of the web page. This could be extremely dangerous for a business. Instead, these ideas could be displayed in a video. The website not only looks clean but also engages potential customers.
Better SEO Rankings
Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. Since viewers spend more time on your website by watching videos, search engines like Google will ‘understand’ your website as a useful one. This will help you rank better and drive more organic traffic to your website.
Improves Email Marketing Campaigns
According to Syndacast, just by including the word explainer video in the subject line, you can boost open rates by 19% and click-through rates by 65%. These are perfect for nurturing leads. Most of the Business Explainer Videos are built to influence an online audience, be it website visitors or audiences on third party websites like Youtube, Vimeo or any other social media / video sharing website. The best explainer videos are usually short, but always powerful. Here are some B2B explainer videos that are just awesome!
Beyer Management Consulting Overview Video
Beyer Management Consulting helps teams and organizations grow through development and application of leadership abilities. With expertise in leadership management, they help clients achieve results with their unique services. The business explainer video gives an insight into the company.
Naxt Overview Video
NAXT is designed for equipment dealers who sell, rent, or maintain machinery and equipment. They are dedicated to streamlining the back-office processes undertaken by equipment dealers so you can spend more time on sales and product support that drive profitability and growth. The animated B2B explainer video looks very professional illustrating the comprehensive solution for dealers to manage heavy equipment businesses.
Video is one of the most powerful forms of social media content. If you’re not sharing video, but your competitor is, then they have a powerful persuasion tool you don’t. Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video that we would probably need an explainer video to list them all!