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Category: Popular Reads

20 Aug

Unanswered Calls: The Plague of Paid Search ROI

What are call ads, and why they matter Businesses today are still highly dependent on call advertising. Talking to customers is one of the best ways you can get them on the hook for selling them a product or service. Even in the age of social media, google adwords campaign optimization, and web advertising, the old fashioned approach of listening to the salesperson, still seems to...
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16 Jul

LinkedIn is the hottest B2C social media platform in town

Business-to-consumer (B2C) marketing refers to the tactics and practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of ways, one being that it often depends on the campaigns’ abilities to invoke emotional responses, rather than solely demonstrating value.   Many brands have opted to use LinkedIn as a social media platform to attract customers through marketing and various...
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16 Jul

Facebook launches ‘Brand Collabs Manager’ to boost influencer marketing

Facebook has launched a new platform that is called ‘Brand Collabs Manager’. Brands and influencers or content creators can use this platform to connect with each other. Even before this platform was introduced, brands have been connecting with influencers to market their product. However, this platform offers both, the brand and the influencers a better platform to connect and find each other.   Brands can use this...
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13 Jun

5 Ways to Connect Online Marketing with Offline Sales

Marketing your business is about recognizing, appealing to, and exploiting the behaviors of your target audience. Most digital marketing agencies in Mumbai believe that every target audience is distinctive, and the most successful marketing activities will alter from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of...
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16 May

The Education Industry and SEO, A Modern Revolution

Have you been hearing a lot about SEO lately? We are here to shed some light on “Search Engine Optimization”, when your webpage, video etc organically/naturally appears on the top in search engines like Google, Yahoo, Bing etc. Search engines rank pages in a manner where the most relevant content appears first for the user. SEO does not involve any sort of paid promotions, eg:...
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16 May

How a customer loyalty program can save your business

Today, with overwhelming consumer choices, it’s hard to get people to buy your product or service, but what’s even harder, is to get people to buy something from you twice. Hence, many businesses offer customer loyalty programs. Loyalty programs can be anything, from points accumulation systems, to exclusive benefits, discounts, and services. A customer loyalty program for a small business, who’s main customer base would...
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11 Apr

Chat-Bots – The New Fad in the E-Commerce Industry?

Chat-bot is the new trend in tech and marketing, consumers love it. The ultimate goal of any brand or business is engaging their customers and this is now possible with artificial intelligence. Online marketing agencies believe that engagement in today’s day is all about conversational marketing. Conversational Marketing helps turn awareness into action, nurtures bi-directional communication and learns about their customers in their own words.   The...
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11 Apr

Five Reasons B2B Marketers Who Don’t ‘Do Video’ Are Getting Left Behind

Its common knowledge, B2C marketers have dominated the video marketing space for a very long time. Are they facing some competition now? Yes! There are new opportunities that have opened up for B2B video marketing. According to a study conducted by Google, 70% of B2B buyers watch videos which are a part of their purchase journey. This figure has seen a massive jump of 52%...
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15 Mar

The Healthcare Industry and its Ever-Changing Advancements

The healthcare industry is constantly facing advancement in terms of technology in order to provide optimum services to patients. Not just that, the industry is also enhancing itself by incorporating a healthcare marketing strategy and collaborating with digital marketing agencies.  Healthcare brands are using the best digital marketing agencies in India so as to ensure a convenient experience to patients, where they can make an...
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