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Category: Popular Reads

16 May

The Education Industry and SEO, A Modern Revolution

Have you been hearing a lot about SEO lately? We are here to shed some light on “Search Engine Optimization”, when your webpage, video etc organically/naturally appears on the top in search engines like Google, Yahoo, Bing etc. Search engines rank pages in a manner where the most relevant content appears first for the user. SEO does not involve any sort of paid promotions, eg:...
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16 May

How a customer loyalty program can save your business

Today, with overwhelming consumer choices, it’s hard to get people to buy your product or service, but what’s even harder, is to get people to buy something from you twice. Hence, many businesses offer customer loyalty programs. Loyalty programs can be anything, from points accumulation systems, to exclusive benefits, discounts, and services. A customer loyalty program for a small business, who’s main customer base would...
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11 Apr

Chat-Bots – The New Fad in the E-Commerce Industry?

Chat-bot is the new trend in tech and marketing, consumers love it. The ultimate goal of any brand or business is engaging their customers and this is now possible with artificial intelligence. Online marketing agencies believe that engagement in today’s day is all about conversational marketing. Conversational Marketing helps turn awareness into action, nurtures bi-directional communication and learns about their customers in their own words.   The...
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11 Apr

Five Reasons B2B Marketers Who Don’t ‘Do Video’ Are Getting Left Behind

Its common knowledge, B2C marketers have dominated the video marketing space for a very long time. Are they facing some competition now? Yes! There are new opportunities that have opened up for B2B video marketing. According to a study conducted by Google, 70% of B2B buyers watch videos which are a part of their purchase journey. This figure has seen a massive jump of 52%...
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15 Mar

The Healthcare Industry and its Ever-Changing Advancements

The healthcare industry is constantly facing advancement in terms of technology in order to provide optimum services to patients. Not just that, the industry is also enhancing itself by incorporating a healthcare marketing strategy and collaborating with digital marketing agencies.  Healthcare brands are using the best digital marketing agencies in India so as to ensure a convenient experience to patients, where they can make an...
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15 Mar

“My Parents are on Facebook, Not Me!”

When Mark Zuckerberg launched Facebook, he was a 19-year-old in his second year at university. Fast forward 14 years and the young people who he was so successful in luring to Facebook to drive it to become the world’s biggest social networking site are now his biggest problem.   Facebook, the leading social media network with more than 2 billion users worldwide is losing young users at...
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20 Feb

Digital Marketing Trends in Automotive Industry

Digital marketing is the new way to sell - with increasing levels of technology and reach across the globe; digital marketing has proven to be an effective medium of advertising. A clear indication of this trend is the soaring advertisement cost in traditional means of advertisement - newspapers and televisions.   Digital marketing companies in Mumbai are booming and have clients ranging from food to auto-dealers.   Yes, you...
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20 Feb

Importance of Emotions in B2B Marketing

Does Emotional Marketing ring a bell? Many Digital Marketing Companies now bring out an emotional touch while marketing. While marketing in the B2B Industry, it was always believed that purchase decisions are based on logic and rational thinking and B2C was all about emotions but now emotions play a huge role in both, B2B and B2C Marketing. Studies by neuroscientists have shed new light on the causes of behavior, specifically on...
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18 Jan

Trends of Digital Marketing in Automotive Industries

As the automotive Industry gets bigger day by day, and digital marketing takes over the world at a quick pace, it surely is a great decision to combine these two forces. Using digital marketing in the automotive industry is a great idea for the growth and success of the automotive brands.   When researching and purchasing products, the user behavior has moved and the use of digital...
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