A China-based start-up Byte Dance became the first to crack the US market with its video production app. TikTok is the most downloaded mobile application in the past two years. TikTok is mobile-friendly which makes it convenient for the users, coupled with its creative lean and digestible bite-sized content. These are elements that have propelled the platform’s colossal success in recent times. While other digital giants are racking their brain to generate successful video content, TikTok has already done it. Despite facing heavy competitions, TikTok got its way through in the western culture.TikTok boasts around 524 million active users worldwide. Going Viral is the golden ticket on a social media platform. Viral successes on TikTok are often surprising.
Following are the most trending TikTok marketing tips for your brand:
Influencer Marketing- TikTok
Influencer Marketing on TikTok is the latest trend. TikTok videos made by these influencers attract maximum eye-balls. Should brands use TikTok? A brand doing influencer activity on Instagram, should also consider using TikTok. Younger cohorts, particularly those belonging to the Gen Z & Millennial tribe are acting as micro-influencers on TikTok. It seems that many young digital natives are migrating away from the ‘big social players’ to connect with those who have interests and outlooks more closely aligned with their own.
Influencer marketing is not yet a widespread practice on TikTok, but it’s only a matter of time. Being an early adopter of influencer marketing on TikTok will help you expand your reach, allowing you to connect with a larger audience in a way that is relevant, meaningful, and value-driven. Hence, it’s one of the best TikTok marketing strategy for your business.
TikTok Advertising in action
How brands can use TikTok? Considering influencer marketing, TikTok is an avenue worth exploring if you’re looking to appeal to a broader audience in your niche sector.TikTok advertising to promote your business is the latest trend.There are many social media marketing case study that involve TikTok marketing. Even the top social media marketing agencies recommend TikTok Ads for Business, as it is one of the trending way to approach your audience. B2C companies apply this marketing strategy for successful branding.
While TikTok brand adoption is still in its infancy, the best way to learn about TikTok marketing is to explore campaigns run in conjunction with the platform itself.
Many digital marketing companies in Mumbai, India, are now inculcating TikTok Marketing as one of their prime services.