Digitization in the Travel and Tourism Industry
Travel and Tourism industry go hand in hand with Digital Marketing. The new generation of travellers no longer just rely on local agencies to help them decide their itinerary. Gen Zersare getting inspiration online via various channels including Facebook, YouTube, Instagram and many other travel channels. The travel industry has adapted well on the realm of the digital world to increase their brands’ awareness and be able to reach more potential customers. In the advent of today’s digital age, the importance of Digital Marketing for businesses has grown and the travel industry did not let this opportunity slip away. By going online, the travel business agencies can now implement different activities to get a competitive edge in the market,reach a lot of people all over the world and communicate their exclusive offers and advertise. This will make their audience head out and start planning a getaway. Digital Marketing for travel industry has transcended borders which has allowed the travel sector to entice people from all over the world to visit different places.
Here are five top reasons one should make use of Digital Marketing in travel industry.
- Increase in Customer Engagement
Engaging with customers has never been easier. You can get in touch with them no matter where they are in the world. You can learn about what your customers expect even before they utilize your services, engage with them during the service duration and after the service as well. Happy and satisfied customers will later become regular customers and will help in word-of-mouth marketing.
- Exposure on Search Engine results
Let’s admit it, Google, Bing, Yahoo and other search engines have recorded us so many times asking “where is the best place to travel?”. This being said, it is only right for people in the travel industry to ensure that they invest in SEO and SEM techniques to get their website up on the first result page. Once you do, you can boost the number of visitors who see your products and services, who may later become real customers.For many businesses, Search Engines’ search ranking has become the most important success factor.
- Increase in Customer Engagement
- Social Media to communicate
Unlike before, you can now handle customer queries faster and in a more personalized way,through the use of social media. This does not only include answering to queries, but you can even supply additional information.Social media strategy for travel industry includes digital ads of different places to visit and show potential customers your exclusive travel deals. In this way, you are helping your customers gain more travel ideas. Posts on social media contain reviews and comments from travellers who have already visited the featured place. Through their comments and reviews, you can also gain a lot from the exchange of information. The good feedbacks are testimonials for your services and the constructive critics can help you to further improve your service quality and serve future customers much better. Social media is the best way to keep up with travel marketing trends. Eg: MakeMyTrip had rolled-out its digital campaign #MyIndiaMyTrips to inspire and assist Indian travellers to plan their travel and explore the best of India.It was promoted on social media platforms like Instagram, Facebook and Twitter, which are the first port of travel inspiration for young Indians
- Growing number of current/potential consumers
Travelling has never been easier and cheaper in human history. Distant lands that could be seen only movies can now be reached within hours of flight. More and more people are travelling to discover other cultures and to see things that they have never seen before, and to have the experience of a lifetime. Vlogs and live-streaming is a growing trend. The advancement in technology has made it possible to record and show the real-time experience of travellers. People can now stay in their bedrooms and watch a guy eating Pho in Vietnam or doing Bungee jumping in Canada and that inspire them to go and immerse themselves in the experience.
- Create personalized travel experience
Digital Marketing and Digital tools, in general, allow you to better collect and analyze your data. With a streamlined channel, you can collect data of all the customers you wish to interact with through the sales pipeline and the service duration. The collected data can be analyzed to allow you to offer a personalized experience for your customers on a larger scale as well as identify patterns that could negatively affect your services. You will then be able to understand your customers better and give them what they are truly seeking in their next travel getaway.
These are a few of the digital marketing strategies for travel industry. Top digital marketing agency in India offer services specifically for the Travel & Tourism Industry.