Category: How To’s

Customer Satisfaction and good customer experience are the primary goals of any brand. It brings goodwill to the brand name, and more people end up purchasing the product. A good customer experience means that the customer is not only satisfied with the product and service he received but his/her expectations are surpassed and he/she is delighted with what he/she experiences. Many digital agencies in Mumbai which are...

With people now spending more time on messaging apps than social media, the latest weapon in a marketer's arsenal is the Chatbot- the new shiny toy in the world of digital and social media marketing that is rumored (rightly so) to take businesses to the next level. Considered the next step in the evolution of the internet, chatbots are computer programs powered by artificial intelligence and designed to...

While there's no doubt that society has been moving towards a decidedly more mobile oriented world, the charts show the use of mobiles rising even faster than what most people expected. In today’s day and age, an increasing amount of people browse the internet from their mobile phone than they do from a desktop or laptop. So, companies wanting to attract customers should be well equipped...

While Google is undoubtedly the most widely used search engine worldwide, what most people don’t know is that, YouTube is a strong second with more than 1 billion unique users watching over 6 billion hours of videos, each month. YouTube is localized in 56 countries and available in 61 languages and it’s crucial for brands to optimize their SEO in multiple languages. According to Brandwatch,...

The introduction of Facebook Live has changed the way brands across the world communicate with their audiences. Live videos are highly appealing and great for real time engagement with the public. Since they are immediate and unedited, the viewers tend to enjoy them more. Brands and businesses all over use Facebook Live to display events, host Q&As and Live Chats, and broadcast interviews. They can even...

How often do you skip the first couple of sites on Google because they're ads? Or completely ignore that shiny side banner while reading an article on your favorite website? If you’re like 90% of consumers out there, you rely on more "organic sources" on the internet. In an age when anyone selling practically anything can pop up on a user's screen, it is crucial...

Whether your business is online or offline-driven, the market today demands that you use online and offline marketing channels to grow your company. Instead of thinking online marketing or offline marketing, we need to think integrated marketing. This means that in 2017, we need to merge online and offline marketing. In fact, Gartner’s CMO Spend Survey states that over 95% of marketers feel the need...

How often do you skip the first couple of sites on Google because they’re ads? Or completely ignore that shiny side banner while reading an article on your favorite website? If you’re like 90% of consumers out there, you rely on more “organic sources” on the internet. In an age when anyone selling practically anything can pop up on a user’s screen, it is crucial...