While Google is undoubtedly the most widely used search engine worldwide, what most people don’t know is that, YouTube is a strong second with more than 1 billion unique users watching over 6 billion hours of videos, each month. YouTube is localized in 56 countries and available in 61 languages and it’s crucial for brands to optimize their SEO in multiple languages. According to Brandwatch, YouTube reaches more 18-49 year olds than any form of broadcast or cable TV. Hence, it is impossible to ignore the great benefits of the wide reach of YouTube. If you are wondering about how to increase your YouTube video ranking, here are 2 aspects to any video performing well on YouTube:
A. Content quality:
Since YouTube cares a lot about complete video views, and the amount of time people spend watching a video is one of the factors YouTube cares about when setting up its SERP (search engine results pages). And, let’s face it; no one would care to watch a video all the way through if it’s not well made! From explainer videos to videos with brand influencers, content is key for any brands video marketing strategy for Youtube!
B. Search Engine Optimization (S.E.O.) .) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. For SEO purposes, YouTube is owned by Google. Naturally then, YouTube videos will be ranked and shown on Google search results. Here are 5 tips for YouTube search engine optimization:
1) Research and Use Keywords:
It is important to learn which words from your business niche come up frequently on YouTube and how many people usually search for a particular word by using a SEO tool such as Google’s keyword planner. Longtail keywords are cheaper and drive precise views from potential customers way faster, helping your video to rank under the main keyword too. Once you find your own, don’t forget to use them everywhere in YouTube: titles, descriptions, tags, etc.
2) Use short appropriate titles:
Titles help people get what your video is about before hitting the play button, so it’s vital to place your keywords in it.
3) Use attractive but relevant thumbnails:
Thumbnails are essential SEO features because they act as the only preview for your video on the YouTube results page and suggestions. Besides, it’s proven that a spot-on thumbnail will invite more people to press play on your video, but a badly chosen one will drive them away.
4) Precise Video Descriptions
Descriptions explain what your marketing video is about. You need to make them short and accurate (around 2 sentences are perfect) but don’t forget to use your business keywords. It’s also mandatory to include a link to your own site within those two sentences. These actions will increase your website traffic and create a great opportunity to drive potential customers to your brand.
5) Ensure Call to Action
You need to encourage your viewers to take action by adding a clear call-to-action in the form of a clickable button you can also use the YouTube cards feature.
Hence, YouTube video SEO almost guarantees to find you an audience of loyal customers if you provide solutions and effective information on your services and products. Over 90% of all google searches click on the first ten organic results, so to engineer this success having a YouTube channel with plenty of content will show up in the search results as Google considers videos to be very important and creating quality content will build links to your website and overall increasing the importance of your website and social links. As the better your YouTube video SEO strategy is, the more authoritative your website is. Therefore, more pages of your business fall in the top end of the search results!