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Category: Cool Campaigns

16 Mar

Fitbit Campaign Helped People Convert 1 Billion Calories Into 1.5 Million Donated Meals

Fitness tracker brand Fitbit has partnered with food bank network Feeding America for a campaign entitled Fit for Food that encouraged Fitbit users to “donate” their burned calories to feed the hungry. More than 106,000 people took part in the campaign, donating one billion calories which Fitbit then converted into a donation to Feeding America. That gift funded provisions for 1.5 million meals for people in...
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12 Dec

The World’s Longest Tweet: Powered By Urzza

Twitter users have always been limited to share their thoughts within 140 characters. But someone has finally broken free from this condition. In an attempt to connect to its audience digitally, a brand has managed to generate the longest tweet ever. Urzza, the latest entrant in the energy drinks market from the Bisleri International stable has managed to generate what it calls the longest tweet...
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12 Nov

An Applause-Worthy attempt by Mumbaikars for solving the City’s Pothole Problem

We all are well aware of the sorry state of the roads in Mumbai but what have we done towards it. That’s the question? A few citizens decided to get together and do something about it albeit in a satirical manner. Since the potholes weren't going anywhere, the idea was to create stories around them. A website, Fillinthepotholes.com, was created where fellow Mumbai citizens could share their...
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1 Oct

First Ever Twitter Football Match!

Missed out on the ‘First Ever Twitter Football Match’? Yes you heard it right! This year the host nation Brazil, took the fever a few notches higher! Twitter was populated with #VanGaal, #NedVsGer, #BraVsCol, #ArgVsNed, #Neymar, #TheflyingDutchman & at a time with big names flourishing Twitter Trends & Tweet streams, Social media thought of recreating the magic in the virtual world. Peter England decided to join in....
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1 Oct

Zomato’s ‘Primetime Yummies’ campaign on American television shows

Zomato does it again! After the success of Zomato’s previous campaign “Two Kinds of People in This World” the online restaurant guide has been endearing its audiences with quirky posts on the social networking site, Facebook with a new campaign called “Primetime Yummies”. Using the names of popular American television shows, Zomato has added 'food factor' to the titles — making them interesting yet catchy at the...
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