Marketers work hard, create better pages and faster websites, at the same time focus on the competitors and their moves. When it comes to Google Ads, the more money it makes, the more Google answers queries inside the SERPs, or guides users to advertisements instead of organic listings. Unfortunately, this makes it far easier for those who rely on Google’s organic search traffic as a lifeline.The SERPs are changing.
Sharing 5 SEO strategies to drive organic traffic to your brand website:
- Enhance the user experience on your entire site
The aim of the Search Engine is to find the best results possible for each user’s query. Users are less likely to use the search engine again if they fail on this front. That said, this is done really well by Google, which is why it is by far the largest search engine in the world!
If your website looks unreliable, outdated, amateurish or is slow to load, it is likely that potential customers will bounce back to the SERPs and click on a different outcome. You’ve lost a customer and a future conversion, and it’s going to boost your bounce rate on affected sites.
- Design First for Phones
While voice search is necessary, time has shown that a tool is not as important as we expected, especially when it comes to conversions.It remains to be seen if this means that voice search will never be important to e-commerce marketers, or whether it actually needs to grow. But what we do know is that most searches, and half of all transactions, are mobile for the time being.
- Focus on Longer Content
Search requests are from individuals searching for a long blog post to be read. To get their response, they would just need a few words or sentences. Multiple types of search queries in one post may be targeted. The content can always be wrapped up in bullet pointer for user friendly reading and also help maintain the user attention span.
- Utilize YouTube SEO
A prevalent feature in the SERPs is videos, mainly from YouTube. With 2 billion monthly active users watching 1 billion hours of video per day, YouTube is the most popular video platform on the Internet. Also, 2nd most popular Social Media platform and 2nd largest search engine.
Video marketing is not for everybody, or necessarily for every industry, but there’s never been a better time to play around with video marketing, with most of us now having strong video cameras on hand.
- Maintain a Diverse Backlink Portfolio
In 2021, links are still a very critical part of search engine optimisation. While links from older websites have been shown to have more value than those from newer sites, it is unlikely that links from very low DA pages will have a lot of value. It is possible to flag websites with backlink profiles that consist almost entirely of extremely high-quality links.
Be sure to spend time on the production of sound content and the basics of copywriting, and stay on top of technical advances as well as the effects of topics such as backlinks, site speed and schema. As it is the best way to get professional traffic to your websites, Digital Marketers concentrate on SEO.