The Wellness Industry continues to grow with $179 billion in revenue projected for 2020. For digital marketers to help brands earn a segment of that expected revenue its crucial for them to understand the emerging trends.
These trends focus on weight loss, digestive health, sleep optimization, and natural beauty. They are delivered through a variety of products, from supplements to portion-controlled food packaging. If you’re looking to stay at the forefront of your industry, you will want to understand how things will evolve in the coming years. From the way you talk to your customers to the tools you use to engage them, it’s important to know and apply these corporate health and wellness trends. Following are the top Health and wellness trends in 2020.
Create Powerful Experiences
Buyers react well to strong messages and visuals. When these are paired with authentic experiences, that’s a recipe for a big marketing win.
The key to creating experiences for your buyers is to give them a chance to connect to an emotion that reminds them why they love your brand through deliberately crafted moments that make them feel that they’ve created just for them.
Use Video to Convey Your Messages
Social media is one of the most powerful ways to reach your audience, but many now prefer video to the standard image posts. In fact, 82% of people would rather see a live video. That certainly makes sense when you consider that streaming video, accounts for over two-thirds of all internet traffic and is expected to jump to 82% by 2020. YouTube is still the video powerhouse, with over 400 hours of video uploaded every minute.
With so many consumers turning to live video feeds, other social networks are stepping up their game, including Facebook Live, Instagram Stories, and Snapchat Stories, and Twitter. YouTube has also introduced its own live service, giving brands the opportunity to interact with their buyers directly and instantly.
Unleash Compelling Content
The most important aspect of your marketing strategy is your content. But content is not limited to blog posts or your website pages. Your content is everything you provide your potential buyers and the way you inform them about your product. This is certainly your blog and website pages but it’s also videos, images, infographics, podcasts, newsletters, white papers, case studies, app reminders and updates and so much more.
The key to creating a great content strategy is to map your buyers wherever they are in their journey, from the discovery of your brand to the moment they become brand advocates. Knowing their needs at every stage of their journey allows you to provide them with the most relevant, entertaining and informative content possible.
Engage Micro Influencers
Celebrity influencers are losing their power at a higher pace.One cannot rely on one particular celebrity influencer as it can be risky as well as expensive. Many brands are inclining towards micro-influencers, who have a smaller, but much more engaging audience.
In addition to this, micro-influencers have more credibility as they are considered as experts and trusted sources of information. They also have greater authenticity because they are passionate about the space they’re in, as well as being more cost-effective. In order to attract the millennial crowd, include this trend in your healthcare and wellness marketing plan.
Build Your Audience with Email Marketing
If you think email marketing is dead, think again. Most health and fitness brands enjoy a healthy 20-22% email open rate.
As with any other content you provide to potential buyers, your email recipients want information that is timely, engaging, and above all, relevant. Use personalization and segment your audience so that recipients only get the information they are most likely to enjoy and act on —and to ensure that you’re not filling their inboxes more than once per day or even once a week. Make sure your email is mobile friendly and remember to use powerful subject lines and engaging images.
Many of the top digital marketing agencies focus on building strategies for Healthcare & Wellness industry. Even advertising agencies have shifted their focus to Healthcare & Wellness industry, looking at their growth and advancement.