Marketing in every form has a huge impact on the sales of a company in today’s time. Reaching a potential customer directly in their homes has become possible in this day and age. The 2 widely used are Google AdWords and Facebook Ads.
The differences between – Google AdWords and Facebook Ads
Before we understand the strengths and features of Google AdWords and Facebook Ads, it’s crucial to understand the primary difference between them
Google AdWords as a Paid Search medium
Google AdWords has become the world’s largest and most popular PPC advertising (pay-per-click) platform. Because it is used so widely, AdWords has become synonymous with the term “paid search.”
It focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using it bid on keywords – specific words and phrases included in search queries entered by Google users – in the hopes that their ads will be displayed alongside search results for these queries. Each time a user clicks on an ad, the advertiser is charged a certain amount of money. PPC bidding and bid optimization is a complex topic, but essentially users are paying for the potential to find new customers based on the keywords and search terms they enter into Google.
Facebook Ads as a Paid Social medium
Facebook Ads is a prime example of what is known as “paid social,” or the practice of advertising on social networks. With the highest number of monthly active users (or MAUs) of any social network in the world, Facebook has become a highly competitive and potentially lucrative element. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses based on the things they’re interested.
When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.
The Benefits of Google AdWords
Google’s advertising offerings are split across two primary networks – the Search network, and the Display network. The Search network encompasses the entirety of Google as a search engine, and advertisers can bid on millions of keywords and phrases to target prospective customers.
The Google Display Network, which offers advertisers more visual ads such as banners, spans approximately 98% of the World Wide Web, making it a great choice for advertisers who.
The Audience
Google handles more than 40,000 search queries every second, a total of more than 1.2 trillion web searches every single year. Put simply, no other search engine can offer the potential audience that Google can. This vast potential source of prospective customers alone makes Google an excellent addition to your digital marketing strategy, but when combined with Google’s increasingly accurate search results, it’s easy to see why AdWords is the most popular and widely used PPC platform in the world.
The Playing Field
One of the biggest misconceptions among those new to PPC is that whoever has the largest advertising budget somehow automatically “wins” at Google ads. But the truth is it focuses primarily on the quality and relevance of ads, not how much advertisers spend. Google AdWords rewards relevance and quality above all other factors. This is why smart advertisers with relevant, optimized, high-quality ads rarely have to bid as highly as advertisers with poorer ads.
Certain keywords may cost more than others – like those in the financial industry, which are traditional among the most expensive of any professional sector – but how much advertisers have to bid will depend largely on the quality and relevance of their advertisements.
Types of Ad formats
Although PPC ads in AdWords remain text-based, advertisers can take advantage of an incredible number of features to make their ads more compelling and enticing to prospective customers. Ad extensions, sitelinks, social proofing such as user reviews, location targeting, Shopping ads, and a host of other features are available to advertisers, offering an unparalleled level of customization and control to advertisers. Google has even introduced ad formats tailored to the unique needs of specific types of businesses, such as vehicle manufacturers and hotels, which go far beyond the typical text-based ad experience and incorporate rich visual elements such as high-resolution images and interactive map data. Google is continually implementing new ad formats and features, further empowering advertisers to reach new audiences and drive new business.
The Benefits Facebook Ads
Today, Facebook Ads is a pioneer in the sphere of paid social and has become a central part of many business’ digital marketing strategies.
The Audience Granularity
Similarly, to Google AdWords, Facebook boasts a truly vast global audience. With more than 1.55 BILLION monthly active users – more than one-fifth of the entire world’s population, and that’s not counting inactive or infrequently used accounts – Facebook has no rival when it comes to the enormity of its audience. However, rather than exposing advertisers and their messaging to this vast audience, the true strength of Facebook’s immense audience lies in the potential granularity with which advertisers can target Facebook’s users.
People share almost every conceivable detail of their lives on Facebook.
One of the most powerful applications of this functionality is the ability for advertisers to create what are known as “lookalike audiences.”
Many newcomers to paid social ask the same question, namely “Does Facebook advertising work?” By now, the answer should be clear – yes it does, and remarkably well. However, rather than view Facebook as the world’s largest potential billboard, advertisers should consider Facebook as a way to get closer to their ideal customers than they ever thought possible.
A Visual Platform
Unlike their comparatively dry, text-based PPC cousins, Facebook ads are powerfully visual. The very best Facebook ads blend in seamlessly with the videos, images, and other visual content in users’ News Feeds, and this enables advertisers to leverage not only the strongly persuasive qualities of visual ads but to do so in a way that conveys the aspirational messaging that makes high-quality ads so compelling.
This highly competitive pricing makes Facebook Ads a very attractive proposition to small businesses and companies with limited resources – not just big brands with vast marketing budgets. Combined with the remarkable potential returns offered by the platform, Facebook Ads is one of the best-value online advertising solutions available today.
ROI
One element of Facebook Ads that consistently takes newcomers by surprise is the potential return on investment that advertising on Facebook offers, and how far savvy advertisers can stretch a limited ad budget on the platform.
This highly competitive pricing makes Facebook Ads a very attractive proposition to small businesses and companies with limited resources – not just big brands with vast marketing budgets. Combined with the remarkable potential returns offered by the platform, Facebook Ads is one of the best-value online advertising solutions available today.
Google AdWords vs Facebook Ads: Which One Should You Use?
Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every type of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the two platforms should be viewed in a complementary, rather than adversarial, way. Some people insist on comparing Facebook Ads to the Google Display Network, and while the two platforms share some similarities, the ways in which the two platforms have evolved independently of one another shows that AdWords and Facebook should be used in concert, not in opposition. Harnessing the power of both paid search and paid social is a remarkably effective advertising strategy. However, it necessitates a dual advertising strategy that aligns with the strengths of each respective platform. Although marketing messaging can – and arguably should – remain consistent across both Google AdWords and Facebook Ads, it’s vital to understand how best to use each platform for maximum ROI and greater business growth.
What does a Social Media Marketing Agency in Mumbai do?
In a nutshell, most day-to-day activities inside a social media marketing agency are focused on creating and organizing content, and then scheduling and publishing that content across various channels.
Search engine marketing (SEM) in Mumbai
It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) primarily through paid advertising. It may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.
Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Optimizing a website may involve editing its content, adding content, modifying HTML, and associated coding to both increase its relevance to specific keywords. SEO is performed because a website will receive more visitors from a search engine, the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.