A phone was originally a device used to make calls and communicate with one another. Over the years, technology has made this piece of communication so advanced, that one can do almost anything and everything through a phone!
With all kinds of professions and sectors turning their heads towards digital and social marketing, The Healthcare Market too can use the mobile phone as its secret weapon to market and advertise their services to attract customers.
Since majority of the people own mobile phones, and most of them prefer to use it to make various kinds of appointments conveniently without travelling much, the mobile phone is ideal for the progress of the healthcare market. Healthcare digital marketing agencies have taken this situation to their complete advantage and have managed to create great profit.
Healthcare has become one of India’s largest sectors both in terms of revenue & employment. The use of smartphones in healthcare marketing is increasing at an unimaginable rate. The industry is growing at a tremendous pace owing to its strengthening coverage, services and increasing expenditure by public as well private players. Healthcare comprises hospitals, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment.
Here is a list of 5 statistics of consumers’ usage of phones for healthcare –
1 – 52% of smartphone users gather health-related information on their phones. That includes information about a specific medical problem, procedure, diet, nutrition, and fitness-related information.
2 – 56% patients book appointments by calling from phones. Patients find it more convenient booking appointments from home rather than going to the particular place to book one.
3 – 88% of doctors’ appointments are scheduled by phones. The new technology has resulted in a large number of people scheduling appointments by phones.
4 – 44% people research hospital online before making appointments. They go through the website to make sure if it’s genuinely good and worth the money they are going to spend. Healthcare marketing agencies should make sure their website is to the point and up to date.
5 – 51% people receiving patient care messages and alerts report feeling more valued as a patient and end up coming back to the same place due to a bond which is built.
Many healthcare brands are using smart phones to its full potential in order to promote and market their brands. The various healthcare marketing strategies for smartphones include –
– Using the phones to create apps where customers can book appointments.
– Sending messages and alerts of various healthcare offers.
– Making the website presentable, and providing healthcare knowledge to existing and prospect customer.
These are some of the many features and marketing methods which brands use to make their presence felt through the smartphone. The healthcare sector is a booming market, and what better way for a brand to capitalize on the situation and compete to become a leader of the market than making a big impact through the universally trending healthcare digital marketing through social media and smart phone!