This year alone, the biggest search engine on the Internet implemented more than 600 changes to the SEO market, which affected and changed the guidelines and actions in this market.
Since 2011, Google has been implementing some changes. It created an algorithm that aimed to reduce spam, and has being updating it ever since, with updates named Panda and Penguin. Among the biggest changes in 2014, the highlights were Panda 4.0, back in May, Penguin 3.0, launched on Black Friday, and the addition of a mobile – friendly resource, this last November.
Panda 4.0 has increased the ability for the algorithm to identify and punish sites with low quality content, while Penguin 3.0 punishes well – positioned sites that try to, somehow, mess with Google’s algorithm with non – natural links. On its turn, the mobile – friendly resource allows Google to identify and supply a seal for responsive websites, which offer an improved experience for smartphones and tablets.
So, it is not hard to understand that all these changes brought deep modifications. The key to success is no longer exclusively related to keywords, but to content as well. In fact, the best strategy for marketers to use in 2015 is to improve the connection between these two factors.