How Social Media impacts your SEO? – 6 things you don’t know
Social Media Marketing is a form of marketing where the brand, product or service on the internet utilizes social networking website as a marketing tool. The goal of social media marketing is to provide content that users will share with their social network to help a company increase their brand exposure, build their brand awareness and broaden their customer reach.
Search Engine Optimization (SEO) is when you increase the quality and quantity of website traffic and increase the visibility of a website to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic or visitors and the purchase of paid placement.
Why Social Media Is Important for SEO?
It is important for SEO in more than one way. It makes your Search Engine Optimization activities effective and lucrative. SEO & Social Media look different but they help each other in ways you have not imagined.
Does Social Media affect SEO?
Correlation is not causation, but there’s no doubt that social media impacts and affects search engine optimization.
- Social Media Backlinks impact your rank
If you type the name of a business in a search engine, it’s social media profiles will likely pop up along with its official website. Basically, social media backlinks do impact your rank. These links are no-follow which means that they don’t count when it comes to the traditional method of SEO ranking. On the other hand, just because it is no-follow, that doesn’t mean it’s not relevant. They lower the bounce rate, increase brand awareness and attract a big bunch of an audience. All of this plays a key role in boosting your rank.
- Large number of requests from users expecting faster load times
Posting links to quality content can garner shares, likes and comments. It also encourages social media users to migrate to official business websites to know more about them. After the traffic is driven back to the websites, the organic search ranking increases. This lends greater authority to your site in the eyes of search engines. Including links on social media platforms can also help with attracting higher traffic to the website.
- Build Brand Awareness and keep the audience interested
Consistently engage with social media audiences by asking questions, starting discussions and sharing news and trends. You can also get feedback from the audience which will help you improve engaging in social media monitoring campaigns that are taken care of by top social media marketing agencies and digital marketing agencies.
- Content marketing is the golden key
Once posted, no one can take down the content you showcase unless you hit the delete option. It proves to be quite impactful since you can define how your brand wants to look or be seen as to the world on social media. As and when people press the share button, your content will reach a wider audience which is extremely beneficial.
- Video Content
Video content is extremely important and on the rise. It is said to bring 80% of the internet’s traffic in 2019. Three former PayPal employees created YouTube in 2005. Google bought YouTube in November 2006 for US$1.65 billion. It now operates as one of Google’s subsidiaries. Now, there’s a policy about mandatory three YouTube videos in most Google search results.
- Different Social Media actions have different outcomes
Social media is one of the most transparent marketing activities. A brand’s strategy is clearly visible to everyone and you can see how well the posts are doing online. Sharing posts, liking them and commenting on them is visible to the public so brands cannot hide a viral campaign or an idea which has taken off. Apart from that, social media has given the spotlight to plenty of people which include, bloggers, journalists, researchers, podcasters, event producers. All of these creators help your business appear in a different form, which, in turn, reduces your bounce rate, by offering your audience with a variety of content.
Hence, we can learn that Social Media does not affect SEO. Find a balance between the Traditional SEO methods and Modern Social Media methods. If done well, it forms a great relationship between SEO and Social Media and can make business boom on the internet.
There are quite a few companies that have been on the rise in Mumbai when it comes to Search Engine Marketing and Social Media Marketing.