As a marketer, you must very well be into multiple campaigns to drive sales or engagement activities on your website. Often you wonder why your sales are not increasing, in spite of doing everything right, making your site easily accessible, having a call to action and so on. Consumers now-a-days have an idea of what their getting into when they’re asked to “Sign Up” or when they’re asked to “Accept or Reject” cookies; most of them know they’re getting into a conversion funnel. However, they’ll only convert as long as you’re giving them what they’re looking for.
This has made conversion marketing difficult; you have to now involve more research than before to get an idea of what influences consumers’ purchasing behavior.
What is Conversion Marketing? It refers to the various campaigns and strategies to drive sales on your website, to influence consumers’ buying behavior and more. The old conversion marketing strategies have changed and it’s time to redefine your strategies and use different marketing tactics to increase conversions. Before, it was about targeting the larger number but now it’s about researching what the customer responds to and delivering them the same.
There are certain things to do when redefining your conversion campaign, one of the most important is research. Research what your audience is doing on your website and analyze, approach the consumers in segments based on their interests. Surveys show that segmented campaigns get14% more opens, 11% more unique opens, and 101% higher clicks than non-segmented ones. Your copy also needs to be specific and to the point. Apart from these strategies, there are tools to look into for increasing the conversion numbers. One such conversion funnel marketing tool is Click Funnels. This is an easy tool where you don’t need a developer, you can set up a funnel, optimize it and even collect payments.
How to Run Conversion Marketing Campaigns in 2019
Since consumers have become smarter, it has become a challenge for the marketers. To be able to drive conversions, you need to offer the consumers what they’re looking for.
First thing to do, as mentioned above is to identify what your consumers are looking for. You need to know what your consumers want and based on that; you offer them your solutions to their problems. Consumers notice brand trends and what they have to offer and how they help consumers in terms of their services and products. Having conversion marketing tools help you understand what the consumers do on your website, help you identify what interests the consumers the most. These tools keep track of whether or not the audience is responding to your campaigns.
Another important point to make a note of before running a conversion campaign is to identify what are the turn offs for a consumer. Once you have identified what your consumers are looking for and run a campaign, you’ll learn to know how they respond to it. Based on this, you need to understand why some of your customers are not converting.This is where the help of tools come in handy. They help you understand which consumers are not staying on. This helps you optimize it better.
Digital marketing is a fast paced and an ever-changing field, so it’s only understandable that campaigns go out of style quickly. One needs to be up to date with these changes and trends taking place to keep your business on top of the game. There are many digital agencies in Mumbai that you can approach that will take care of developing your business digitally.