Search engine optimization (SEO) is simply the process of obtaining website traffic from “free” or “organic” search results in search engines like Google or Bing. All search engines have primary search results that are ranked based on what the search engine considers most relevant to users. These are called organic results, because they are free and not driven by paid advertisements.
Search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of organic results returned by a given search engine.
Generally, SEO optimization for companies are underfunded since companies think that it is of least importance. They have a perception that search engine optimization can be performed at the end after all the other important activities are performed. Companies think that irrespective of having SEO strategies for business or not, people are going to open search engines and type in keywords which will guide them to a particular website. But a company can achieve way more traffic if it has a strong SEO. SEO makes it possible for a company to make its way to the top of the search results of search engines like google.
Here are 5 things which portray the importance of SEO in business
Increased traffic – Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website, which is one of the many benefits of search engine optimization.
Return on Investment – SEO optimization for companies provides trackable and quantifiable results. For e-commerce sites, SEO agencies can see what path users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing.
Cost Effectiveness – SEO is one of the most cost effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money. It targets users who are actively searching for products like yours, thus the traffic resulting from it is more qualified than many other marketing strategies, resulting in cost saving for companies.
Increased site usability – SEO strategies for business result in increased site usability. In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well by rearranging the sites architecture and links to make pages within the website easier to find and navigate.
Brand Awareness – One of the benefits of search engine optimization is that it creates brand awareness. Since top position rankings result in significant impressions, having your website in these top positions on the result pages translate to more exposure for your website. It also instills trust, since companies on the first page are generally perceived to be more trustworthy.
Search engine optimization is not supposed to be about getting a competitive advantage over someone else in the search results. SEO falls under the SEM umbrella, but they are not the same. SEM often refers to paid search engine marketing techniques like PPC (pay per click). Search engine optimization is ongoing and always changing. It begins with research and optimizing your website followed by link building. Search engine optimization is evolving and some old practices have falsely led some people to believe SEO is not important.
Following these methods can lead to Search Engine Optimization benefits
- Approach keywords strategically
- Strictly adhere to an originality rule
- Optimize on-site elements across your site
- Optimize your sites load speed