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Category: What’s New

17 Nov

Digital Trends Affecting Travel and Tourism Marketing

The way in which many companies communicate with and market to their target demographics have changed drastically because of social media and digital presence. Especially for the travel and tourism sector, the rise of the Internet and the increased popularity of social channels has brought a major change in various marketing trends. Majority of the traveler's research destinations they are interested in and the activities...
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26 Sep

Ways Travel Brands Can Improve the Customer Experience

  As we all know, the travel industry is highly dependent on customer experience. Every company involved in the travel industry must ensure that its customers receive a satisfying service. In a survey conducted by DMA, about 59% of participants stated that they choose a travel company based on its value for money, while 58% choose a travel company based on the customer service. It is...
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